Rock the Status Quo

AUGUST 15, 2014

It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To improve writing.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131

Cision

AUGUST 30, 2017

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. Go ahead and pitch a few article ideas to that site. This method is effective no matter what interests matter to your company. Then, go ahead and tag the celebrity on social media. Use Scientific Reasoning.

Strategy 243

Strategy Writing Social Media Guidelines 243

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding.

Advertising 147

Advertising Advertising Pitching B2B 147

5W PR

JANUARY 16, 2019

Read the full interview below! So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. As a not so closeted science nerd, a company at the forefront of their field, like SPARK Neuro, has been really fascinating!

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. Being fashionably late in world of social media just doesn’t work. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. Naturally, you want to choose the city closest to where your company operates. For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. Do I Have Vivid Images to Include?

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Pitching 52

Pitching Writing Creativity Fashion 52

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Bianchi Biz Blog

NOVEMBER 12, 2021

It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. What advice do you have for PR people that want to pitch you? Make sure you know why you’re pitching a story to a specific outlet.

Automotive 52

Automotive Meeting Report Media 52

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are some of the biggest PR challenges travel brands and companies face? How has the PR industry changed in relation to travel companies over the years? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

Whether or not humor and fun are part of your company culture, don’t let the suits talk you out of being funny whenever you can. It always amazes me when a company comes to me looking for help identifying the “influential authors” that they hope will cover them. And until you’ve gotten that far do not pitch them anything.

Communications 40

Communications Measurement Employee Course 40

Sword and the Script

NOVEMBER 18, 2017

When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. Edge for Scholars: Creating Effective Infographics: An Interview with a Pro.

Infographics 69

Infographics Data Case Study Content Marketing 69

Shift Communications

MAY 26, 2015

Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g., At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc. It will go a long way!

Print 60

Print Product Launch Fashion Report 60

Prohibition

FEBRUARY 14, 2023

Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies. Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! Most of the fledgling companies I MC’d on the Impact Startup stage were anything but vaporware.

Conference 36

Conference Journalism Web Comparison 36

Communications Conversations

JANUARY 14, 2016

The tool gives you the opportunity to search by the basics–name, company and location. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. Information you can use to your advantage to help you craft that perfect pitch.

Tools 60

Tools Trade Shows LinkedIn Web 60

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. That particular company grew a reputation for manufacturing controversy. To be clear, this may not unfold in such a calculated or nefarious fashion.

Survey 377

Survey Media Relations Media Ethics 377

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. There is always one company willing to hire the not so top notch applicant because of budget.

Publicity 90

Publicity How To Course Facebook 90

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. As companies look for more cost-effective ways to stretch a PR budget, micro-influencers are a good fit. Then there are middle-influencers. The takeaway for PR is twofold.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Deirdre Breakenridge

APRIL 6, 2015

I thought that might be an old fashioned view, but it’s not. and West Virginia) media are more laid back – considerably more open to ideas and PR pitches. It is considered impolite to be pushy or aggressive in pitching. reporters will avoid pitches and companies that fail to localise their stories. Europe and U.S.

Local 150

Local Internal International Pitching 150

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. According to Kiip’s blog, the company saw a 230 percent growth last year. Now, businesses that innovate are the ones that succeed.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Starbucks walks the talk.

Fashion 255

Fashion Reputation Social Media Brand 255

PRSay

APRIL 19, 2016

Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. It takes ingenuity, perseverance and good old-fashioned sleuthing to make your cover letter stand apart to ensure your resume is viewed. Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. Do this four weeks prior to the webinar.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

JULY 5, 2017

Some companies allocate budgets for promotion on social media. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Companies that were the first to embrace infographics! Communicators are busy people.

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Rather than a standard room, for example, the media and other influencers found themselves welcomed into a spacious suite, with champagne and strawberries waiting for them.

Instagram 74

Instagram Pitching Media Tourism 74

PR Fuel

OCTOBER 16, 2018

Not only did practically everything they attempted fail, the entire company has become a laughingstock. Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? How much do we forget this when a crisis happens to our company or business? Say You’re Sorry.

Web 40

Web Pitching Local Report 40