NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Sure, the fight with West didn’t help that, but the company was already facing declining sales and has been missing quarterly targets. Adidas should never have signed West.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. A good apology can actually be turned into an advantage for a company. Time elapsed before TV interview : 4 days.

Interviews 170

Interviews Media Training Training Video 170

PRSay

MARCH 7, 2024

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP. Travel media reported on hotels decorated in the style of Barbie.

Film 127

Film Marketing Sports Hotels 127

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” As companies in the U.S. Thirteen of the CEOs were men and five were women; 17 were white and one was Latino.

Agency 100

Agency How To Survey Employee 100

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . We also would have the second public fashion show that ran Thursday night at 7 p.m.

Case Study 131

Case Study Wireless Company Local 131

OnePitch

OCTOBER 5, 2022

There will be vendors on-site, including wedding and event experts individuals can consult with, a bridal fashion show, and of course the delicious brunch and complimentary mimosas from the mimosa bar. Interview with Creator of (Discussing what attendees can look forward to).

Pitching 52

Pitching Local How To Fashion 52

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. Why would any company destroy products it spent valuable time and resources making?

Fashion 67

Fashion Energy Chemicals Retail 67

Sword and the Script

OCTOBER 20, 2020

First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. What books do you recommend? Which organizations, blogs, anything communications/PR, do you recommend subscribing?”

Resources 119

Resources Publicity Reddit Interviews 119

Mindful Marketing

JUNE 19, 2021

Influencer marketing has become “ the fastest-growing online marketing channel ” as countless companies have realized that ordinary people with sizable social media followings can be extremely effective at building their brands. million) Chiara Ferragni – Fashion and Style (15.3 billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Jessica Lawlor, Jessica Lawlor & Company. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. If they ask for an interview, make it easy for them to arrange a time. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge.

Journalism 127

Journalism Media Relations Report Media 127

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Prohibition

JULY 10, 2019

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Cision

AUGUST 30, 2017

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. This method is effective no matter what interests matter to your company. More than likely, the person will post on social media about the article or the interview and share with his circle of followers.

Strategy 243

Strategy Writing Social Media Guidelines 243

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Fashion trend insights? Best to assign an intern manager early on to analyze needs, draft the plan and oversee the interviewing and hiring process.

Analytics 130

Analytics Internal International Pitching 130

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

Because of entertainment and fashion, a job in PR has taken on a “glam” halo that is often unrealistic. If a candidate doesn’t say “I’ve been to your website” or “I’ve read your blog,” within a few minutes of interviewing, I’m wary. Don’t pigeonhole yourself.

Publicity 120

Publicity B2B Fashion Sports 120

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.” But first be sure you can deliver.

Pitching 136

Pitching Writing Journalism Guidelines 136

ImPRessions - Crenshaw Communications

MAY 18, 2017

They will try the product we’re bragging about, vet the experts we’re offering (or seek their own), research the CEO’s background, and look at the company’s social media reviews. In stories where journalists are interviewed about PR pet peeves, persistent follow-up is always highly ranked.

Media 212

Media Pitching Report Interviews 212

Mark My Words

DECEMBER 3, 2020

The catwalk queen is the fashion bible’s most prolific cover girl and shows that she has still got it at the age of 46. And 27 years later she is still marketable, with her main company Kate Moss Ltd worth £12million. She doesn’t often do interviews. KATE has featured on around 300 magazine covers in the past 30 years.

Banking 60

Banking Fashion Interviews Instagram 60

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. For example, if you’re a travel company that focuses on affordability, you might run a campaign on your website for your low-cost Hawaiian getaway option.

How To 284

How To Instagram Mobile Video 284

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea. Strategies for companies and entrepreneurs in any field on any topic are all here, and they are easily referenced. CreativeBoom.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

FEBRUARY 5, 2018

Customers want to know more about the people who lead the companies they patronize. As PR pros, we can’t fashion a brilliant, witty CEO on paper and then send a different person with the same name out into the world to fend for themselves. For particularly important assignments, it’s a good idea to record the interviews.

Communications 148

Communications Employee Leadership Writing 148

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. Naturally, you want to choose the city closest to where your company operates. For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. Do I Have Vivid Images to Include?

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

5W PR

JANUARY 16, 2019

Read the full interview below! So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. As a not so closeted science nerd, a company at the forefront of their field, like SPARK Neuro, has been really fascinating!

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. Global companies have diverse audiences. What will this role entail?

Corporate 159

Corporate Groups Local Enterprise 159

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. Being fashionably late in world of social media just doesn’t work. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. By Miho Sakai, Intern. I first encountered PR when I was in elementary school.

Fashion 36

Fashion Storytelling Web Internal 36

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. The company could easily have jumped the gun and responded defensively, given that the ship was in no danger. Instead, they spoke with action.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. While a company is not buying space in a publication or on-air, said company is paying PR professionals to use their acumen to shape stories, and their network of contacts to successfully pitch and place.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. Timing is everything, and I have been lucky to work for some great companies! So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

Rock the Status Quo

AUGUST 15, 2014

If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. It’s a legitimate tactic to insert a client into news in a relevant manner that enhances the story.

Pitching 272

Pitching Viral Interviews Education 272

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. There have been thousands of similar stories of reporters, journalists, publishers, editors, and plain old-fashioned readers desperately clinging to the old, traditional media, especially the press.

Newspapers 59

Newspapers Print Media Social Media 59

Beyond PR

MARCH 27, 2018

Companies like theSkimm and Lululemon achieved incredible growth with differentiated ambassador programs. Founders Carly Zakin and Danielle Weisberg credit the growth of their company to their continued attention to user feedback. Zakin said in a recent interview , “Never stop talking to your customer. …

Fashion 73

Fashion Instagram Enterprise Brand 73

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

JANUARY 8, 2019

Consider the evolution of New York Fashion Week. Makeup artists grow followings on Instagram and are then interviewed for major magazines. They are actively seeking out new brands, discovering new ways to live a life of wellness and investing in companies with a conscience. Are you ready for what 2019 has in store?

Brand 74

Brand Branding Instagram Fashion 74