Ishmael's Corner

OCTOBER 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. Last year I wrote that PR should be treating Facebook like a media property. The post Facebook and Twitter: Friend, Foe or Media Property? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Facebook 60

Facebook Twitter Storytelling Media 60

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way.

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Storytelling SEO Community Engineering 329

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Mark My Words

MARCH 13, 2017

Search current articles on Facebook and you’ll find pages and pages on its exciting new messaging app. It began last year when the BBC found that paedophiles were using secret groups on Facebook to share sexual images of children. When the BBC brought this to Facebook’s attention the site’s director of policy asked to see proof.

Facebook 60

Facebook Journalism Media Policies 60

Axia PR

JULY 17, 2020

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling.

Instagram 120

Instagram How To Storytelling Facebook 120

The Hoyt Organization

MAY 26, 2024

4 Inspiring Influencer Marketing Campaigns Canadian Brand Sun Peaks Tell Their Stories Through Adventure Photography On Social Media Effective storytelling with compelling narratives establishes the connection between your brand and your audience. Are you looking for more strategic insights into marketing and communications for your industry?

Travel 98

Travel Industry Tourism Hotels 98

5W PR

FEBRUARY 24, 2023

Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers. When paired with storytelling, companies can connect with even more people.

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Fashion Storytelling Social Media Instagram 88

Shift Communications

FEBRUARY 6, 2017

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter.

Facebook 60

Facebook Mobile Retail B2C 60

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. They want to know why a company exists and what its brand stands for. There are a few things that PR-driven storytelling does that will never be mechanized or automated.

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Marketing Storytelling Creativity Privacy 173

Ishmael's Corner

FEBRUARY 16, 2015

Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion. So it stands to reason that B2B companies should be advancing their online presence beyond their websites. Which explains the numerous B2B companies deploying Facebook and Twitter as their social media strategy.

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B2B Social Media Company Media 60

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page.

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How To Storytelling B2C Measurement 282

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Storytelling Data B2C B2B 45

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Is it marketing?

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Social Media Marketing Media Analysis 104

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company We’ve all been in that meeting where a coworker spends 10 minutes citing numbers and percentages to make his point but everyone stops listening long before he’s done speaking. While most people agree that it’s a good idea to use details to make your point in a meeting, not everyone is a good storyteller.

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Reddit Storytelling Meeting Case Study 100

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. They also made the story bigger than the company — broadening out to themes on inclusion, gender, and more, which can be controversial. Away, the luggage company, is another example.

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Brand Branding How To Storytelling 136

Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. Since ads on “ walled gardens ” like Facebook and Amazon have been spiking in cost-per-sale in recent years , a shift in focus might be more cost-effective in addition to more directly measurable and controllable.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Your company can innovate in pricing and delivery models.

How To 194

How To Wikipedia Engineering Web 194

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. Controlling the narrative remains difficult .

Facebook 97

Facebook Travel Instagram Viral 97

The Resolution Blog

OCTOBER 15, 2019

B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. In this example, Facebook spoke to businesses by helping them talk to their customers.

B2B 120

B2B B2C Facebook Storytelling 120

Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. When implementing sequential storytelling across social, it’s important to take into consideration how your audience consumes media to ensure that you are maximizing your content. Where is social media going?

Social Media 98

Social Media Media Storytelling Mobile 98

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Attribute everything. Don’t give fake news oxygen.

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Publicity Storytelling Journalism Viral 120

wiredPRworks

SEPTEMBER 30, 2020

Interview: craft a compelling and true-to-life storytelling narrative. Social Selling Secrets Network Strategy: Facebook. Define: what Facebook means to your brand. Integrate: How Facebook fits into your company’s mission and marketing. Refresh: Best practices on Facebook pages and groups. Measuring results.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Many companies have focus on paid social, and general understanding of setting up ads or interpreting data will be helpful. Helps with quick turn request like putting company logo on visuals. Super confused right off the bat. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.

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Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . It’s no secret that in the digital age, more and more companies are embracing paid amplification in the hope of earning new consumers. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. I represent a company Flowr that … ” . A publicist says ‘I have to represent X company. Please write about them?’

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Pitching Journalism Construction Writing 215

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

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Storytelling Customer Service Travel Instagram 120

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. Facebook, Twitter and most other social networks offer a wealth of free analytics.

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Data How To Storytelling Analytics 145

NewsWhip

DECEMBER 19, 2019

Not getting any engagement on Facebook? What does your company value? Thinking about these questions and slightly adjusting content to address them instead of just creating content for content’s sake can help new prospects understand more about your company. Re-evaluate which channels you’re presenting your content on.

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Strategy Trends Storytelling Journalism 103

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. Smaller businesses have more interesting stories.

Small Business 168

Small Business SMB Local Viral 168

Onclusive

MARCH 6, 2019

Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology. I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish.

Banking 199

Banking Marketing Measurement Leadership 199

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. And it won’t be the last data protection or privacy regulation we’ll see. Big tech’s reputation challenges.

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Trends Privacy Data Reputation 157

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. But one mattress company has done it, according to Jasmine Bina in her piece on Medium titled, Dig Deeper: The Secret To Gripping Brand Narratives.

Corporate 64

Corporate Storytelling B2B Facebook 64

Cision

JUNE 22, 2015

Q: Are there ways to monitor for social and online engagement without Twitter or Facebook? Q: How do you recommend dealing with negative comments on your Facebook page? A: You should never delete Facebook posts unless they violate terms that you have set out (and of course Facebook policy). FEMA is a perfect example.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Cision

DECEMBER 29, 2015

Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

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Content Marketing Trends Marketing Storytelling 120