Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. That particular company grew a reputation for manufacturing controversy. I took that pitch, transformed it into a blog post which in turn, took off once it was published.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). 2) Volume of PR pitches received. 3) Best medium for PR pitches. 4) How long should pitches be?

Survey 169

Survey Media Relations Pitching Media 169

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”. Reporters respond to just 3% of pitches.

Publicity 142

Publicity Survey Pitching Creativity 142

ImPRessions - Crenshaw Communications

APRIL 5, 2018

It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference, and you’re typically working with the decider. And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. Unrealistic expectations.

Pitching 174

Pitching Enterprise Exercises Agency 174

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. 2) Best to Pitch in the Morning says Reporter Survey.

B2B 60

B2B Pitching Survey Study 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

We’ve done some analysis of our own and have devised the following “post-pitch” questions to ask in order to ensure that the next new business effort is a success. We’ve seen teams fail because important information “popped up” during the pitch and the group was forced to scramble to modify their approach.

Agency 186

Agency Pitching Construction Exercises 186

PR for Anyone

JUNE 12, 2020

Why does your company exist? A great exercise is to just sit down and lay this out. And then how do you start pitching? He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). And why should people care? What makes you do what you do?

Exercises 130

Exercises Employee Corporate Internal 130

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Communications Conversations

SEPTEMBER 10, 2020

What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time. I spend a good chunk of my time on media relations and pitching. How do you do PR for a company when most of your clubs were closed!?! Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Bianchi Biz Blog

MAY 22, 2023

I also cover the financing of startup companies in the auto industry and their adjacent sectors. Taking my three-year-old and my five-year-old to school, parks, museums, play dates and teaching them how to ride a bike, What advice do you have for PR people that want to pitch you? Pitch news instead of promotional material.

Automotive 75

Automotive Meeting Report Real Estate 75

PR for Anyone

MARCH 13, 2024

In this emotionally charged episode, Cheryl sits down with Christina to discuss her sentencing, time spent in the correctional system, her inspiration for completing her education and starting her company while incarcerated, and many other reflective topics.

Energy 130

Energy Education System Exercises 130

Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now? Internally, get company-wide buy-in before the public announcement. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Report Automotive Media 74

Deirdre Breakenridge

JULY 23, 2014

A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. The exercise helps you learn about the people and the company culture. They are not ready to ask important questions because they haven’t done their homework.

Interviews 402

Interviews Meeting Exercises Social Media 402

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Here’s a good exercise. Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories.

Pitching 40

Pitching Media Small Business Writing 40

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Creativity helps express company values in a distinct brand voice. One way is to offer the company’s more human face to the public. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Sometimes a compelling story is not enough.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Bianchi Biz Blog

AUGUST 7, 2023

Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless. It all impacts and involves real people.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What are some of the biggest pitching mistakes brands make?

Television 120

Television Pitching Journalism Interviews 120

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. For pitches, read articles written by journalists to help jumpstart some ideas you were missing. Read Your Work Aloud.

Writing 83

Writing Exercises Pitching Blogging 83

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. Partnerships and Joint Ventures It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product.

Strategy 88

Strategy Product Launch Brand Branding 88

MaccaPR

DECEMBER 19, 2019

With the ad criticized as “tone deaf,” “sexist” and “a dystopian hellscape,” consumers noted that the model-slim “ Peloton Wife” exercised as if her life (or marriage) depended upon her losing the few pounds she still retained. Even if some people are defending the ad, the company is getting crushed in the marketplace.

Marketing 107

Marketing Exercises YouTube Consumer 107

Buzzstream

JANUARY 24, 2024

But, each link building tactic has its place depending on the size of your site or company and your goals. An example of a resource list would be this list of exercise resources for seniors. For instance, if BuzzStream wanted to pitch the HARO guide, keywords like “HARO” or “how to use haro” would find us sites trying to rank for HARO.

SEO 62

SEO How To Resources Pitching 62

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. To be successful in delivering results for your company or your clients consistently over the long term, you have to put in the work. It’s that simple.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. For a fun exercise, ask ChatGPT to write your bio. We are privileged to have the trust of clients who rely on us to give counsel on news and activities that have the potential to move markets.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. For a fun exercise, ask ChatGPT to write your bio. We are privileged to have the trust of clients who rely on us to give counsel on news and activities that have the potential to move markets.

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. T his piece written for a 3D printing company , does just that. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Communications Conversations

JANUARY 11, 2022

As always, it’s a fun exercise for me, but I want to clarify a few things before I dive in. First, I create this list each year as an exercise in stretching my boundaries for meeting new people. No business pitch. Early January each year means one thing for me: Developing my annual “coffee list!”

Exercises 60

Exercises Meeting Energy Retail 60

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). If your content is intended for top-of-the-funnel visitors who are not aware of your company, you may be better served by having a broader range of content.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

DECEMBER 8, 2020

I have seen M&A comms done so well I honestly shed a tear and felt closer to the company, and I have seen it done in the most damaging and unproductive ways you can possibly imagine. If you give them a bad experience, they will have negative things to say about your company in the marketplace as they move around your industry.

Internal 92

Internal International Employee Leadership 92