ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. Creativity helps express company values in a distinct brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. No shortcuts.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. There are both free and paid press release services that will distribute your press release to various news agencies. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. What is the biggest lesson you have learned as a member of a PR agency that you wish you had known while working as a reporter?

Television 120

Television Pitching Journalism Interviews 120

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. For pitches, read articles written by journalists to help jumpstart some ideas you were missing. Read Your Work Aloud. Briggs Brady.

Writing 83

Writing Exercises Pitching Blogging 83

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Resolution Blog

FEBRUARY 14, 2016

If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. To get the best make your company attractive. Don’t worry if you are not super rich or a London agency, a little goes far, it just needs to be sincere. Listen to their ideas.

Training 120

Training Pitching Exercises Ethics 120

Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Sometimes a compelling story is not enough.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. As a not so closeted science nerd, a company at the forefront of their field, like SPARK Neuro, has been really fascinating! You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Sword and the Script

JANUARY 2, 2018

Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. C-level execs at companies with 1-5,000 employees leaned a bit more heavily on their business emails, inputting them 59% of the time.”. Give our services a try.

eBook 72

eBook Exercises Employee SEO 72

Communications Conversations

JANUARY 10, 2023

I build this list each year as an exercise in stretching my boundaries for meeting new people. No business pitch. 4 – Kaylee Druk, Ryan Companies. And, someone with an interesting mix of social backgrounds in hospitality, health and now, real estate at Ryan Companies. There is no pressure to meet with me.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Communications Conversations

JANUARY 11, 2022

As always, it’s a fun exercise for me, but I want to clarify a few things before I dive in. First, I create this list each year as an exercise in stretching my boundaries for meeting new people. No business pitch. And, she’s worked with some pretty stellar agencies including Knock, Little & Co.

Exercises 60

Exercises Meeting Energy Retail 60

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. For example, always include details such as dates, locations and contact information.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. The company is trying to make its brand the hero. Can your agency bring big ideas and execute? Give our services a try. Talk to Us!

Brand 70

Brand Branding B2B Exercises 70

ImPRessions - Crenshaw Communications

APRIL 28, 2016

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more.

Writing 120

Writing Exercises System Interviews 120

The Hoffman Agency

APRIL 2, 2019

Experiences such as pitching in Seoul at midnight, running workshops with almost every nation across Asia represented, and meetings in rooms with some of the best views on the planet. As it turned out, it was a fairly straightforward exercise. The prospect of an alliance made immediate sense to me.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. A good place to start is with your own content.

Survey 102

Survey Report Media B2B 102

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. I like helping B2B tech companies with really arcane technology tell stories that people care about. We owe it to them.

Ethics 105

Ethics Data Training Agency 105

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

JUNE 25, 2018

Company goals can often remain the same and a radical change in topics and trends is not typical. Client goals may be the same, but once you review company performance against those goals, you can start to see where PR is needed most. Which content and topics are getting the most clicks when marketed through owned and paid channels?

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

DECEMBER 17, 2015

Offering reporters your client’s reactions to breaking news not only helps secure coverage – particularly with much-coveted business press – it also helps form relationships with reporters and positions company spokespeople as true thought leaders. What is the spokesperson’s role at the company?

Exercises 60

Exercises B2C Report Pitching 60

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. Public relations and communications fall into that category.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. Public relations and communications fall into that category.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

JANUARY 3, 2017

Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. So, the agencies (as they’ve admitted to me) will blend some percentage of absolute crap sites into their digital target mixes to lower the official budget. Companies also have to invest their own time.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase. As Shonali says,” The audiences to whom you listen.

Strategy 88

Strategy Analysis Small Business Measurement 88

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The best publicists in the business do their homework to get to know the outlets and journalists they are pitching.

Blogging 69

Blogging Strategy How To Writing 69

Solo PR Pro

JANUARY 14, 2020

These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. He no longer works for them, but I do.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”. Reporters respond to just 3% of pitches.

Publicity 144

Publicity Survey Pitching Creativity 144

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The best publicists in the business do their homework to get to know the outlets and journalists they are pitching.

Blogging 40

Blogging Strategy How To Writing 40

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. The first is thinking a PR agency can work miracles. They don’t respond to me-too pitches.

Pitching 174

Pitching Enterprise Exercises Agency 174

MaccaPR

APRIL 12, 2016

The people that end up leading agencies, becoming VPs and breaking new ground in our industry – they’re all people-first counselors who are far more adept at the softer skills than most.”. Find outlets for having fun, exercising, volunteering and eating right. And yeah, they have good media skills. They can put a great plan together.

Travel 48

Travel Exercises Corporate Internal 48

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. That particular company grew a reputation for manufacturing controversy. I took that pitch, transformed it into a blog post which in turn, took off once it was published.

Survey 377

Survey Media Relations Media Ethics 377

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176