ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy.

Technology 165

Technology Leadership Privacy Trends 165

Flack's Revenge

FEBRUARY 3, 2021

This almost magical ingredient has given bragging rights to scores of companies over decades. . The IP often reflects the company and team’s DNA. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

Technology 177

Technology Comparison Case Study Privacy 177

Shift Communications

AUGUST 29, 2023

What we found was a big awareness gap and clear opportunities in PR for AI startups and companies. AI became a PR push for many companies (with an AI tech product and not). genAI companies may be getting “big “in their own circle, but it isn’t translating to the broader business world and certainly not to the general population.

Survey 60

Survey How To Storytelling Corporate 60

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

Ethical Voices

APRIL 17, 2023

I started in engineering in college, and I couldn’t hack the math. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Mindful Marketing

JANUARY 25, 2020

To help fight crime, the Federal Bureau of Investigation (FBI) has again asked the world’s most iconic tech company to ‘open a backdoor’ on its smartphones. The Bureau didn’t say how , but reports circulated that it paid Cellebrite, an Israeli forensics company $900K to hack into the device.

Privacy 71

Privacy Banking Government Engineering 71

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. But the real wreck came when engineer Susan Fowler penned a scathing account of her year working there. Fowler wrote about a toxic culture riven by infighting, gender bias and relentless sexual harassment.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

JANUARY 27, 2017

For example, to search for a job at Cision you might type, “Cision” in the search bar and then filter results by jobs on the Search Engine Results Page (SERP). for people concerned about privacy issues, presumably enabling Linkedin’s p rivate and semi-private modes would keep LinkedIn from outing you as a reader).

LinkedIn 108

LinkedIn Mobile Privacy Engineering 108

David PR Group

JUNE 8, 2017

45% of employers use search engines to research job candidates. Google and search engines will find information about you, somewhere. Don’t hide behind privacy settings. In the end, there is no such thing as privacy. Soon enough, companies and universities will write programs to sniff this stuff out.

Privacy 66

Privacy Reputation Google Engineering 66

PRSay

SEPTEMBER 22, 2016

They also have access to information and insights that are afforded to a select few in most companies. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. This is where employee communications professionals can get stuck in the middle.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. As well, the company encourages advertisers to visit its site to evaluate strategic options in advance.

Advertising 52

Advertising Advertising Web Privacy 52

Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 6 Regulation of social media platforms Internet companies need to consider the unintended consequences of their products and services. Alexa has 30 million installed Echo devices in the US, and 30,000 ‘skills’. #5

Report 92

Report Trends Retail Marketing 92

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

David PR Group

MAY 26, 2017

Too bad the company can’t find a qualified office manager because online review site Glassdoor says the dapper executive’s business only rates one and a half stars. The image of every company begins within the online world. Businesses need to monitor the online personas of their top executives.

Reputation 44

Reputation Policies Web Employee 44

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Is your company ready? We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion.

Agency 84

Agency Enterprise Technology Analytics 84

wiredPRworks

FEBRUARY 11, 2016

As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Do your customers see you as the company or person you think you are? 7 ways to get started with branding for your company and personally. How SEO works to get you in front of search engines and people.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 198

Writing Communications Marketing B2B 198

Stern + Associates

FEBRUARY 2, 2023

A former senior NASA robotics researcher and Mars Exploration research engineer at the space agency’s storied Jet Propulsion Laboratory (JPL), co-founder of a trailblazing ed-tech company , and dean of the 10,000-student strong College of Engineering at The Ohio State University , Ayanna Howard, Ph.D. , I believe in AI.

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

PR in High Definition

MAY 24, 2023

This is due to lack of company regulation around whether they should or shouldn’t be using these tools to support their work. For example, if I use Google and search ‘AI’, the results come back with a multitude of news items, various descriptions of AI and a range of company articles using the term ‘AI’.

Google 62

Google Engineering Tools Privacy 62

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 183

Reputation Privacy Banking Ethics 183

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name.

How To 198

How To Instagram Social Media LinkedIn 198

The Hoffman Agency

AUGUST 29, 2019

Not a single guest had a background in communications, but they brought with them an ideal of how they want a company they know and trust to react if a crisis strikes. and why people aren’t trusting of China-based companies. However, this is not what is believed by the company as a whole, although the article portrays it as such.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Waxing UnLyrical

SEPTEMBER 30, 2015

We all prefer companies or consultants or teachers or doctors or police officers who show genuine concern. Mom always told us to keep good company and to treat people well, and our moms were the best business consultants we’ll ever have. Being a kind company can indeed be a competitive advantage. Care makes us care.

Privacy 40

Privacy Meeting Engineering Social Media 40

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

We know, for example, for a company like McDonald’s if they were to increase positive perception on key environmental attributes by 25% that it would generate $140 million of quarterly incremental revenue. That is modeled and defensible. Which is as much a tribute to good crisis communications as anything else.

Analytics 40

Analytics Crisis Data Measurement 40

Beyond PR

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name.

How To 57

How To Instagram Social Media LinkedIn 57

Reputation Us

JANUARY 4, 2016

. “Most reports characterize these attacks as ‘sophisticated,’ but in truth the majority of methods used are Information Age-old and well-established ways to hack a network,” says Aaron Hayden, IT security analyst at CliftonLarsonAllen (CLA), a company that regularly audits security at healthcare organizations.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Mindful Marketing

MAY 3, 2024

If a company spends $7 million on 30 seconds of airtime, they should want to know: “Was the ad effective?” His company wanted to create fake customers who could pose questions related to products it wanted to promote. 7) Privacy: Are we protecting people’s personal information? ” Also, given that 123.7

Ethics 96

Ethics Privacy Radio Sports 96

Where the Fishermen Ain't

OCTOBER 26, 2015

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. Many of these are from known trolls. See what’s happening?

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. Many of these are from known trolls. See what’s happening?

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Contently - Strategy

DECEMBER 1, 2021

One reason for this is that Medium posts rank really high in search engine results (in fact, nearly 50 percent of Medium’s traffic comes from search). In the past year, LinkedIn has added a key feature —allowing users to post stories from company accounts as well as personal ones.

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Landis PR

DECEMBER 4, 2023

Plus, nearly seven out of 10 business executives favor content written by identifiable author-experts expressing their own point of view, rather than a generic brand voice that espouses neutral company beliefs. Even with prompt engineering, much of the content is still largely generic and devoid of emotional marketing value.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

And with public confidence in our institutions eroding, we’ve seen CEOs from major companies take on the president and his allies on combustible issues, or even start to try to bridge our national divide. Here are how some top companies are taking a stand on divisive matters in the Trump era. They make the case.

Corporate 149

Corporate Policies Privacy Construction 149

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. On Monday CEO Sundar Pichai told employees that the memo had violated company rules.

Google 185

Google Reputation Engineering Internal 185

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

MARCH 8, 2019

But for all the good we’ve achieved, the web has evolved into an engine of inequality and division,” he said. Technology companies should not be able to self-regulate and should be held to public account through independent scrutiny. It’s a point made by the founder of the web Tim Berners-Lee.

Government 62

Government Privacy Education Web 62

David PR Group

NOVEMBER 17, 2016

Sure, your morning-after musings may now be deep in your Facebook, Twitter or Instagram feeds, but they are still there nonetheless – and they can be found via search engines or just a small level of sleuthing. It’s easy to get around privacy settings. It’s been a week. Go back and take a look at your social media posts.

Social Media 40

Social Media Reputation Media Employee 40