Flack's Revenge

FEBRUARY 3, 2021

This almost magical ingredient has given bragging rights to scores of companies over decades. . The IP often reflects the company and team’s DNA. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

Technology 177

Technology Comparison Case Study Privacy 177

David PR Group

JUNE 8, 2017

And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online. 45% of employers use search engines to research job candidates. After sharing these statistics, I then explained to the college administrators that we need to educate students about the dos and don’ts of online reputation.

Privacy 66

Privacy Reputation Google Engineering 66

Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 6 Regulation of social media platforms Internet companies need to consider the unintended consequences of their products and services. Alexa has 30 million installed Echo devices in the US, and 30,000 ‘skills’. #5

Report 92

Report Trends Retail Marketing 92

wiredPRworks

FEBRUARY 11, 2016

As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Do your customers see you as the company or person you think you are? 7 ways to get started with branding for your company and personally. Shaping your brand's reputation. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 182

Reputation Privacy Banking Ethics 182

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 194

Writing Communications Marketing B2B 194

PR in High Definition

MAY 24, 2023

This is due to lack of company regulation around whether they should or shouldn’t be using these tools to support their work. For example, if I use Google and search ‘AI’, the results come back with a multitude of news items, various descriptions of AI and a range of company articles using the term ‘AI’.

Google 62

Google Engineering Tools Privacy 62

The Hoffman Agency

AUGUST 29, 2019

Not a single guest had a background in communications, but they brought with them an ideal of how they want a company they know and trust to react if a crisis strikes. and why people aren’t trusting of China-based companies. However, this is not what is believed by the company as a whole, although the article portrays it as such.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Generally an attacker asked for, and was granted, access through social engineering. Next, they created a website designed to mimic the company’s official pages. ” Remembering Your Reputation. By Casey Boggs and Aaron Hayden.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

We know, for example, for a company like McDonald’s if they were to increase positive perception on key environmental attributes by 25% that it would generate $140 million of quarterly incremental revenue. It’s proof that reputation can be destroyed in a day. That is modeled and defensible.

Analytics 40

Analytics Crisis Data Measurement 40

Where the Fishermen Ain't

OCTOBER 26, 2015

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. Many of these are from known trolls. See what’s happening?

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. Many of these are from known trolls. See what’s happening?

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Landis PR

DECEMBER 4, 2023

Plus, nearly seven out of 10 business executives favor content written by identifiable author-experts expressing their own point of view, rather than a generic brand voice that espouses neutral company beliefs. Even with prompt engineering, much of the content is still largely generic and devoid of emotional marketing value.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. On Monday CEO Sundar Pichai told employees that the memo had violated company rules.

Google 185

Google Reputation Engineering Internal 185

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 93

Social Media Marketing Media Creativity 93

David PR Group

NOVEMBER 17, 2016

Sure, your morning-after musings may now be deep in your Facebook, Twitter or Instagram feeds, but they are still there nonetheless – and they can be found via search engines or just a small level of sleuthing. They can have a major impact on your online reputation. It’s easy to get around privacy settings. It’s been a week.

Social Media 40

Social Media Reputation Media Employee 40

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. You couldn’t help but feel bad for him.

Google 170

Google Government Privacy Crisis Management 170