PR 20/20

FEBRUARY 7, 2023

Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative. This way, your audience understands the value of your content and will begin associating expertise with your company. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Cision

DECEMBER 18, 2017

Here’s why you should consider creating a content calendar for your company. Say for example your company always exhibits at a major B2B services conference in May. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month.

How To 0

How To Content Marketing Conference Analytics 0

Solo PR Pro

AUGUST 1, 2023

Additionally, consider the traits and characteristics that would complement your work style and fit well within the company culture. The post includes a free members only ebook with comprehensive information. HubSpot's Job Description Templates : Access a variety of free job description templates to kickstart your writing process.

Employee 87

Employee Small Business Resources Insurance 87

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Write content in response. Avoid writing too much about numerous things. Businesses can build a devoted following using content marketing that is informative and compelling.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 65

eBook Video YouTube SEO 65

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Solo PR Pro

MARCH 22, 2022

As employees leave full-time jobs as part of The Great Resignation, companies are seeking out external talent to fill gaps. 5 Solos Share Best Practices for Writing a Compelling Proposal — Part of winning new business is writing proposals. We asked five of our members to share their best proposal writing tips.

Resources 87

Resources eBook Crisis Writing 87

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Critical Mention

JUNE 26, 2019

Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success : “The first thing you want to do is choose one type of content. It aims to “ help companies master the art and science of digital marketing to engage customers and prospects.”

Blogging 92

Blogging Marketing Content Marketing eBook 92

Cision

JANUARY 3, 2018

That BA degree a candidate earned 10 years ago is already outdated in terms of what your firm needs her to know to be adept at her role at your company. As for retention, make sure your company offers an upward trajectory so that a new hire sees plenty of opportunity for promotions within the company. The solution? The Solution?

Measurement 225

Measurement Tools eBook Analytics 225

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. corporate cringe ).

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 5, 2023

Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies. Unlike larger companies, they may not have the same resources or connections that allow them to get their message out there quickly. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page.

Small Business 52

Small Business Strategy eBook Reputation 52

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. SEO tools are part of the problem because they restrict you to writing only about things people already search for. It’s crucial to write for your readers first, however.

SEO 118

SEO Strategy Brand Branding 118

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Using micro-influencers in your industry are a great way to promote your company in an impactful way. She loves writing about digital marketing, the IT industry and workplace productivity.

Social Media 62

Social Media eBook Infographics Media 62

PR Fuel

NOVEMBER 2, 2021

Writing a press release newswire is the first step, but getting this content to as many people as possible could boost your sales and grow your business. Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Experience. Increase Conversion.

Writing 52

Writing System Automotive SEO 52

Cision

SEPTEMBER 21, 2016

Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Share her content.

Marketing 120

Marketing Comparison eBook Social Media 120

Critical Mention

JULY 2, 2020

Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. One of the most important goals a company should always maintain is to have a strong brand presence. Builds a Strong Brand Presence. Improves Content Strategy. SCHEDULE A DEMO. Priscilla Osorio.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Document company social events and get behind-the-scenes photos. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. The Convince & Convert blog ( @convince ): Headed up by company president Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”.

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

APRIL 17, 2023

The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Document company social events and get behind-the-scenes photos. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

PR 20/20

JANUARY 17, 2023

Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. case studies, ebooks, blog posts).

Strategy 52

Strategy How To Technology B2B 52

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? It specializes in web marketing solutions for mid- to large-sized companies around the world. It delivers this service through ebooks, templates, webinars, white papers, online tools, research and more. Do you want to be better organized in your blogging? Brilliant!

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Document company social events and get behind-the-scenes photos. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

PR Fuel

JUNE 17, 2021

While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write About a Newsworthy Topic.

Writing 60

Writing SEO Google Local 60

Public Relations Sydney

NOVEMBER 2, 2014

Do you have an exciting announcement to make about your company? Often we are asked if there is a standard format for writing a media release. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. The answer is – yes!

Media 89

Media eBook Survey Travel 89

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms.

Corporate 52

Corporate eBook Tools Data 52

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

JULY 12, 2020

People will also trust your brand more when reputable publications write about you. Distributors will get your releases out to the people and companies that matter the most. Distributors will get your releases out to the people and companies that matter the most. Hire Professional Writing and Editing Services.

SEO 64

SEO Engineering Web eBook 64

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. 1) Soft interviews on your company blog. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too).

B2B 77

B2B Media eBook Interviews 77

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them. Nothing creates better PR writers than a rigid writing schedule. Develop a sound content strategy.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. In a business context, it can refer to companies that adapt to changing market conditions being more likely to succeed.

eBook 52

eBook Analysis System Data 52

Polaris

MARCH 17, 2015

When the latter merged with another company, I stuck around for 6 months but eventually decided the new, merged culture wasn’t for me. If your company is hiring a PR agency, I’m qualified to offer a perspective on the pros and cons of large versus small firms. Only you can decide what size PR agency is right for your company.

Agency 100

Agency eBook Training Media Training 100

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. I’m writing this text now in Hemingway. The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done.

eBook 68

eBook Engineering Tools Case Study 68

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. A simple action plan lays out the goals for your company, your target audience, and where you plan to focus your efforts.

Content Marketing 40

Content Marketing How To Marketing eBook 40