Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Document company social events and get behind-the-scenes photos. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Document company social events and get behind-the-scenes photos. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. This is for whom we are doing it. Is this clear?

How To 52

How To eBook Wikipedia Viral 52

Doctor Spin

APRIL 17, 2023

The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Educational Leadership, 55, 8–13. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. How To Recognise Poor Communicative Leadership in Organisations. Logical intelligence.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

SEPTEMBER 11, 2014

On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”. If not, how do you avoid?

eBook 57

eBook Leadership Twitter Meeting 57

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. to boost awareness for their company, attract new customers, drive engagement in campaigns, etc.

Survey 90

Survey Marketing Content Marketing Measurement 90

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a chance to stand out too.

Survey 60

Survey Trends Marketing B2B 60

Presspage

AUGUST 15, 2017

thought leadership. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. And it’s usually great skiing.

Communications 50

Communications Marketing Internal International 50

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Key questions to first ask yourself before you start writing: Who cares?

How To 40

How To Guidelines Pitching Writing 40

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. This is the #1 reason B2B tech companies switch firms.

B2B 60

B2B Infographics Interviews eBook 60

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. High Income Business Writing. 8) Jay Baer. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

NOVEMBER 29, 2022

The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing. Indeed, that’s content , but it’s not necessarily content marketing.

Content Marketing 122

Content Marketing B2B Marketing eBook 122