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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. Explore further insights on successful newsjacking by delving into the comprehensive ebook we have developed based on our successful experiences in newsjacking.

Brand 323
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New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. With this eBook , PR Pros can learn how to use data, model it over time, and ultimately, use machine learning to extract the most common complaints and talking points. Lisa Zanchi. Marketing Analyst.

eBook 104
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Download the ebook 'Optimizing your Newsroom for International Audiences'

Presspage

This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies.

eBook 87
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Download Free Copy of Crisis EBook

Culpwrit

Two years ago, I was invited to organize and edit a crisis management eBook for RockDove Solutions, the technology company behind the In Case of Crisis app. The post Download Free Copy of Crisis EBook appeared first on culpwrit. As detailed in the firm’s blog post, the […].

eBook 40
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Does B2B marketing respect their prospect’s time?

Sword and the Script

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I I think we don’t respect consumers’ time.” The result is a loss of trust – which can slow or derail a deal.

B2B 137
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The Future of Marketing eBook

Shift Communications

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Elizabeth Segran : Contributing Writer, Fast Company. eBook Future of Marketing Marketing Technology' Zach Burrus. Marketing Analyst.

eBook 60
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The State of Social Media: a new eBook from SHIFT

Shift Communications

To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the year. In our first book in the series, the State of Social 2014 looks back at the last four quarters of social media companies’ earnings reports and SEC filings. Grab your copy today! Tori Sabourin.

eBook 60