Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. That means you need to write messaging that’s completely client-concentric. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

Content Marketing 40

Content Marketing How To Marketing eBook 40

Waxing UnLyrical

AUGUST 9, 2018

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. So why should you consider changing up your content strategy ? Reuse Content, Reduce Duplication.

Writing 72

Writing eBook Case Study System 72

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. After months of planning, research, writing, and design, your new B2B research report is set to launch. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

JULY 14, 2015

Every company is a media company. Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. Four Brands that are Becoming Content Publishers. There really is something to the idea that every company is a media company.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Shift Communications

JANUARY 14, 2015

Seek legal counsel if your company is dealing with any kind of lawsuit. ” Few sentences in the English language have started more lawsuits or cost companies more money than this one. Copyright law governs content, and failing to understand copyright law can expose your company to significant legal damages.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. As a result, “SEO content” has become a synonym with pumping out repetitive, curated articles that add nothing new to the conversation. Conduct a content gap analysis.

SEO 144

SEO Strategy Brand Branding 144

PR 20/20

FEBRUARY 7, 2023

Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Cision

SEPTEMBER 21, 2016

Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. To shave off the time you spend on finding great content to share, use content curation tools like these to quickly find the kinds of articles your audience wants to read. Share her content. Writing Press Releases.

Marketing 120

Marketing Comparison eBook Social Media 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. 1) Soft interviews on your company blog. By this I mean ask them about their thoughts on the market or how they solve a specific challenge rather to talk about your product.

B2B 77

B2B Media eBook Interviews 77

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

JANUARY 17, 2023

Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. Marketers get the importance of offering the right content at the right time. Is your content strategy moving in this direction?

Strategy 52

Strategy How To Technology B2B 52

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. Improves Content Strategy. Builds a Strong Brand Presence.

Marketing 89

Marketing eBook Pitching Radio 89

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

PR Fuel

JULY 12, 2020

People will also trust your brand more when reputable publications write about you. Distributors will get your releases out to the people and companies that matter the most. Build Your Content Strategy. Consider using press releases to help with your content goals. Hire Professional Writing and Editing Services.

SEO 69

SEO Engineering Web eBook 69

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. For example, case studies and eBooks are excellent ways to showcase your knowledge. Document company social events and get behind-the-scenes photos. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. It comes from the transmission of content. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Flip the content format and innovate your campaign Content marketing experts Velocity have done it again.

Tools 136

Tools Publicity Measurement SEO 136

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

ISEBOX

DECEMBER 1, 2015

If you establish yourself as a thought leader in your industry, the media will want to pick your brain to help them write their content. Write an ebook and post engaging, multimedia content on your website, and then present at conferences. Having them contact you.

eBook 70

eBook Tools Groups Pitching 70

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

SEPTEMBER 21, 2017

“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

APRIL 19, 2016

These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Critical Mention

SEPTEMBER 10, 2019

Doing so can help influence content ideas and strategies to make your content stand out above theirs. Also, other great resources to add to your website are eBooks, case studies and white papers. Adding such content to your site will give readers an in-depth perspective on what your organization has to offer.

Reputation 60

Reputation Case Study Mobile eBook 60

ReimaginePR

SEPTEMBER 21, 2016

But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore. Leaked versions of the TPP suggest that the language even goes so far as to suggest enacting a sort of “self-regulation” for companies that make money off of your data, completely absolving the lawmakers from enforcement.

Telecommunications 120

Telecommunications Privacy Software Data 120