PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. What you decide to write about can impact which publications will want your story, too.

Writing 81

Writing How To Media Guidelines 81

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications As companies grow, corporate communications become more important.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. Instead, consider these 10 benefits of hiring a press release company. On the fence about hiring a press release distribution company? If you’ve never written one before, consider hiring a press release company.

Company 62

Company SEO Writing Engineering 62

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. As companies grow, corporate communications become more important. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. As companies get older, they accumulate, announcements, transactions and history. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. But that does not impress me.

Writing 177

Writing Pitching Report Industry 177

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. How to Write a Press Release. What is a Press Release? Here’s what you need to do: 1.

Writing 40

Writing How To Viral Pitching 40

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 As I write this piece, it’s currently trading at about $6.50

Pitching 151

Pitching YouTube Community Company 151

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website.

Blogging 62

Blogging Google SEO Writing 62

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Blind pitches on a subject I don’t cover.

Automotive 85

Automotive Meeting Media Mobile 85

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Most importantly, awards represent a third-party endorsement. Choose awards wisely.

Case Study 136

Case Study B2B Conference Industry 136

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City.

Meeting 98

Meeting Report Transportation Media 98

Bad Pitch Blog

APRIL 2, 2014

Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. Sincerely, My Name My Company My Location My Contact Info >>>> It''s All About WHO? It''s about writing subtleties. and "The Bad Pitch blog pwns. and "The Bad Pitch blog pwns.

LinkedIn 80

LinkedIn Pitching Resources Web 80

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Report 128

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft.

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now? Editorial Guidelines: Establish writing standards to ensure consistency across content.

Corporate 270

Corporate Brand Branding Guidelines 270

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts.

Media Relations 152

Media Relations Media Print Software 152

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. Develop clear KPIs.

Pitching 185

Pitching Survey Video Examples 185

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

PR Fuel

OCTOBER 27, 2020

Would you want your company news to be released with a booming trumpet fanfare or a lonely whimper on a cymbal? The press release can be the text equivalent of both, turning your company into a household name or resigning it to the also-rans of history. A press release is a very specific document. The Well Edited Press Release.

Examples 52

Examples SEO Writing Engineering 52

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. But these pieces pack more punch when timed strategically within a company’s overall PR efforts. Be sure to document everything.

Leadership 149

Leadership Product Launch B2B Software 149

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out? Here are a few tips: 1. Avoid Ciceronian sentences and Faulknerian flamboyance.

Wikipedia 103

Wikipedia Writing Video Report 103

ImPRessions - Crenshaw Communications

MAY 13, 2016

Nothing speaks better to a PR team’s experience than a well-documented, compelling and current case study. Recently a media contact told me exactly why my pitch wasn’t working, and it proved invaluable to re-writing and making something successful. Always ask for feedback. Turn even bad news into media gold.

B2C 120

B2C Case Study Construction B2B 120

Solo PR Pro

JANUARY 26, 2021

Or, on the other hand, do you need help with content management, research or pitching? Document processes and procedures. Documenting how you operate in advance of hiring will help make the training process run much more smoothly. It provides you a place to document your company culture, policies and expectations in writing.

How To 58

How To Handbook Training Employee 58

Cision

JUNE 8, 2016

I learned early on that it all starts with good writing skills. In addition to being a tool to share ideas effectively, the act of writing requires that you develop your message and organize your thoughts. How do you approach PR for a large Fortune 500 company vs. a small non-profit?

Financial 120

Financial Healthcare Media Relations Technology 120

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 64

Pitching Analytics Enterprise System 64

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. Consider working with a professional press release company , too. About 80% of people prefer learning about a company through custom content. That way, you can write the subject line with the reader in mind. What to Include. A Greeting.

How To 71

How To Pitching Writing Social Media 71