Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The company has been working to expand beyond media monitoring too.

Instagram 144

Instagram Technology Resources Employee 144

The Hoyt Organization

SEPTEMBER 19, 2023

Since every target publication had covered Auction.com over the company’s nearly ten-year history, THO cross-checked an extensive list of every reporter and editor who had written about the company. In this case, the client and reporter alike knew there would be a continuity of service and expertise that transcended any brand.

Real Estate 52

Real Estate Industry Customer Service Course 52

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Messaging is the final area of media change.

Publicity 119

Publicity Customer Service Community Internal 119

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. PR pros have always had their finger on the pulse of what’s trending in the media. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

JUNE 23, 2016

I have a theory that every product is a perfect solution to some customer out there. What really makes a difference is customer service, and that includes the vendor’s knowledge about the customer’s business and industry. Problem is, my readers do business financial planning – budgeting and forecasting for companies.

Financial 136

Financial Pitching Survey Customer Service 136

Bianchi Biz Blog

FEBRUARY 2, 2023

The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company. This can be especially useful for companies that need to create a large amount of social media content on a regular basis.

Automotive 81

Automotive Training Customer Service Data 81

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Although it can be tempting to prioritize completing all of the content for your most critical keyword first, think about it from the customer perspective. Step 4: Amplify Your Content with Media Relations.

Exercises 198

Exercises Google Writing Blogging 198

Reputation Us

AUGUST 18, 2016

This may put some PR professionals on alert but — if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth referrals than truly taking care of your customers?

Apparel 60

Apparel Strategy Customer Service Financial 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Transparency. Brand humanization.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

JULY 15, 2020

The product will be launched with more than one million records, including global media outlets, reporters, bloggers, editors, producers and influencers – with more being added every day. The company continues to build out its Earned Media Suite, with several other high-profile releases scheduled for the coming months. .

Media 108

Media Radio Television Engineering 108

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. For example, Patagonia weighing in on environmental issues probably resonates with their customers. It seems this survey suggests most CEOs have a similar line of thinking. To be clear, there are cases where it makes sense.

Technology 134

Technology Study Communications Survey 134

David PR Group

DECEMBER 2, 2016

Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results. Yes, how you are initially viewed online is critical to your company’s image — that’s a given. Ouch, right? What about online reviews?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. Pick the communication channels – press releases, email blasts, social media updates.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. Stuart quite rightly said asking that question indicates a fundamentally wrong approach to social media.

Social Media 150

Social Media Twitter Radio Sports 150

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Landis PR

JANUARY 5, 2023

Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas. If Newton minored in PR, he’d probably tell you that companies with an active communications practice experience less friction communicating than those that don’t.

Communications 52

Communications Airlines Internal International 52

Barokas

MARCH 22, 2018

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. The social media measurement metrics you choose for your brand depend on your overall objectives (I know you know that!).

Instagram 100

Instagram Measurement Twitter Customer Service 100

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

NOVEMBER 30, 2022

Does your company target a variety of audiences across different industries? What makes our company unique in the market? Customer service? Whatever sets your company apart from competitors should shine throughout all marketing collateral, especially your website. Which industries do we plan to focus on for growth?

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Barokas

FEBRUARY 5, 2019

According to Curata, only 42 percent of companies have hired a designated content strategist executive. When a company is trying to tell a meaningful story, in a way that breaks through the ridiculous amount of noise we’re all dealing with on a daily basis, it’s critical that the writing is factual, authentic, original and clear.

How To 60

How To Marketing Resources Journalism 60

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. An event that gives your company a black eye but doesn’t threaten its survival.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

MARCH 19, 2015

Pretty much any company in the history of business would take those results. They orchestrated an “Unleash the Hate” survey where they actually asked customers and potential customers what they HATE about airlines (not just Spirit). Side note: Have you EVER heard of a company doing anything like this?

Airlines 60

Airlines Reputation Brand Branding 60

Burrelles Fresh Ideas

MAY 23, 2023

This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. By employing strategic communications tactics, travel companies and destinations can effectively generate awareness, build trust, and ultimately drive further demand for travel experiences.

Travel 40

Travel Tourism Airlines Hotels 40

Beyond PR

JULY 28, 2017

It’s easier than we like to admit to become out of touch with what’s really happening in the marketplace, as well as what the image of our company is. But don’t let brand perception at your last company influence too heavily what you allow yourself to see at your current company. Look for trends and changes over time.

Employee 80

Employee Journalism Data Technology 80

The Resolution Blog

MAY 7, 2019

Take one area of PR, like media relations. Yes, especially from a media perspective. You probably know all of the top companies and blogs in that sector, so you can then see who’s talking about it and see which companies resonates most with you. Chatbots can sit in multiple different places right now.

Technology 120

Technology Analysis Data Tools 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 28, 2014

Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " He has spoken to audiences in 22 countries on social media, publicity and marketing. Be decent and honest.

Interviews 54

Interviews Financial Social Media Crisis 54

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Bad internal practices and failures will screw up all your public relations efforts.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Bad internal practices and failures will screw up all your public relations efforts.

Industry 40

Industry Trends Customer Service Internal 40

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

Mindful Marketing

JULY 15, 2015

As Fast Company recently wrote in regards to its spokesperson being investigated for child pornography, “I’m pretty sure Subway never thought this was going to happen. Customer service has to work to ensure that public messages and brand promises are ones they can uphold and adhere to, and let PR know if they cannot.

Analytics 50

Analytics Measurement Crisis Communications Tools 50