Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Messaging is the final area of media change.

Publicity 119

Publicity Customer Service Community Internal 119

The Hoyt Organization

SEPTEMBER 19, 2023

In this case, the client and reporter alike knew there would be a continuity of service and expertise that transcended any brand. It’s because THO is known for, and provided, trusted customer service to both the client and targeted media outlets.

Real Estate 52

Real Estate Industry Customer Service Course 52

Cision

MAY 16, 2016

One way to keep your positive sentiment higher than your competitors is to take note of customer complaints. Correct negative experiences publicly to demonstrate your superior customer service, turn a hater into a brand advocate and prove to observers that you don’t let negative situations go ignored. Earned Media.

Measurement 159

Measurement Brand Branding Pitching 159

PR News

MARCH 13, 2017

So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Rarely do I mess with cookies, except to eat them.

Customer Service 84

Customer Service Brand Branding How To 84

ImPRessions - Crenshaw Communications

JUNE 23, 2016

I have a theory that every product is a perfect solution to some customer out there. What really makes a difference is customer service, and that includes the vendor’s knowledge about the customer’s business and industry. Avoid talking about your turnkey product solution.

Financial 136

Financial Pitching Survey Customer Service 136

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts.

Exercises 198

Exercises Google Writing Blogging 198

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. However, negative online reviews are not all doom and gloom for your business. 5 Effective Tips For Replying To Negative Reviews 1.

Policies 103

Policies Construction Reputation Privacy 103

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social media channels present opportunities for businesses to respond to praise, concerns and questions. . Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Stephen Waddington

JANUARY 6, 2019

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018.

Radio 76

Radio Customer Service Small Business Analytics 76

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The growth presents both an opportunity and a challenge for PR.

Instagram 136

Instagram Technology Employee Resources 136

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

Reputation Us

AUGUST 18, 2016

Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth referrals than truly taking care of your customers? There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) So where does this leave us?

Apparel 60

Apparel Strategy Customer Service Financial 60

Stuart Bruce

JUNE 24, 2014

But, I’d also want someone who was able to evaluate other aspects of public relations so an amazing ability with social media analytics wouldn’t be enough when the alternative was someone with broader PR evaluation skills and the ability to learn social media measurement.

Social Media 158

Social Media Media Training Media Training 158

Critical Mention

JULY 15, 2020

The product will be launched with more than one million records, including global media outlets, reporters, bloggers, editors, producers and influencers – with more being added every day.

Media 108

Media Radio Television Engineering 108

Bianchi Biz Blog

FEBRUARY 2, 2023

Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support.

Automotive 80

Automotive Training Customer Service Data 80

David PR Group

DECEMBER 2, 2016

If so, you’re probably vulnerable because millions of people look at online reviews across multiple sites, and it should be a customer service function more than anything else. If your customers, happy or unhappy, are commenting about your business on a review site, who should be monitoring it? But wait, there’s more.

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Polaris

SEPTEMBER 18, 2015

The social media measurement metrics you choose for your brand depend on your overall objectives (I know you know that!). If you’re using Twitter as a customer service tool, you’ll measure the number of inquiries received through your Twitter account, as well as customer satisfaction and cost savings compared to your call center.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Barokas

MARCH 22, 2018

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. We managed The Shop’s social platforms, which became the company’s main channel for customer service. Media Relations – CanPay Debit.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Sword and the Script

APRIL 23, 2019

If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder . Communications is a function of leadership. You can download a copy of the report here with registration: 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Landis PR

JANUARY 5, 2023

Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas. Public trust is perhaps your business’s most valuable commodity. It takes time to build, and it takes effort to maintain.

Communications 52

Communications Airlines Internal International 52

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Bad Pitch Blog

DECEMBER 15, 2014

It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. Compare seemingly unrelated data sources like Google Analytics and customer service stats to mine a new insight about your audience. Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. The unequivocal answer from the panel of experts was maybe!

Social Media 150

Social Media Twitter Radio Sports 150

Communications Conversations

MARCH 19, 2015

They would be more proactive on Twitter (they basically just direct people to their customer service page on their site now–not exactly a best practice in Twitter customer service). They would be more aggressive with media relations. They would have a Facebook page.

Airlines 60

Airlines Reputation Brand Branding 60

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Or use these events to drive media relations and community conversation. What makes our company unique in the market?

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. I took advantage of this while planning a family trip to the Bahamas last year.

Travel 40

Travel Tourism Airlines Hotels 40

Barokas

FEBRUARY 5, 2019

Though content typically falls to the marketing team, it is useful across HR, investor relations, customer service and more. Whether through media relations or content creation, we’d love to help you tell great stories.

Marketing 60

Marketing How To Resources Journalism 60

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Bad internal practices and failures will screw up all your public relations efforts.

Industry 40

Industry Trends Customer Service Internal 40