PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 191

Media Relations Media Pitching Case Study 191

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Agility PR Solutions

MAY 9, 2019

The post Media relations mentoring—6 strong pitching practices for B2B companies appeared first on Agility PR Solutions. To add to this, many of today’s news outlets measure and evaluate reporters’ stories strictly on number of click-throughs and website traffic resulting from […].

Media Relations 116

Media Relations B2B Pitching Company 116

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Garrett Public Relations

AUGUST 28, 2022

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.

Media Relations 98

Media Relations Media Reputation Tools 98

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 147

Media Relations Media Print Software 147

Ronn Torossian

JUNE 28, 2018

In a crowded digital world where everyone is competing for the attention of the same customer, it’s crucial for companies to start building stronger connections with their target audience. With enough information about a specific audience, any company can make the most … READ MORE ».

Media Relations 150

Media Relations Data Media Blogging 150

Prowly

JULY 10, 2019

Communications managers of European companies will often struggle with media relations in the United States. The post Media Relations on the Us Market: Similarities and Differences With Europe appeared first on Prowly Magazine.

Media Relations 184

Media Relations Marketing Media Company 184

Onclusive

JANUARY 13, 2020

In early 2019, Livongo, a leading digital health company, began preparing to go public. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. In This Webinar You’ll Learn: How to develop a narrative that helps land high-impact stories.

Media Relations 150

Media Relations Media Measurement Report 150

Axia PR

JUNE 21, 2023

Reporters use a variety of ways to reach companies and their spokespeople. Others take to social media to pose a question and let the public help direct them to sources, or they may utilize media relations query tools. Manage your responses more effectively with these pointers.

Media Relations 71

Media Relations Tools Report Media 71

Axia PR

JULY 11, 2019

When you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. However, there are other ways to grow your company without necessarily being No. No doubt, this is something that would do it.

Media Relations 89

Media Relations Company Media Google 89

Ronn Torossian

JULY 7, 2022

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. The post What Companies Need to do After Generating Media Coverage appeared first on.

Company 195

Company Media Strategy Publicity 195

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 336

Media Relations Blogging Media Crisis 336

The Hoyt Organization

APRIL 7, 2023

For your medical spa to succeed, you have to master public relations and establish your brand. Without professional public and media relations help, getting your foot in the door can be difficult.

Company 87

Company Publicity Marketing Media Relations 87

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services. 542 from the U.K.

Survey 169

Survey Media Relations Pitching Media 169

Agility PR Solutions

JULY 22, 2021

PR covers many different aspects, but one which may be particularly important to you is media relations. […]. The post How PR can help your family business compete with larger companies appeared first on Agility PR Solutions.

Company 164

Company Small Business Media Relations Media 164

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. Some have strict rules about promoting your company or products.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 110

Media Relations Media Survey Pitching 110

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. I get a lot of pitches emailed to me saying, ‘Oh, I have this client who runs a company. The short answer is: You ask journalists.

Media Relations 156

Media Relations Journalism Media Survey 156

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services.

Media Relations 52

Media Relations Publicity Sports Media 52

Axia PR

MARCH 10, 2021

Public relations is much more than media relations. It’s also social and web media. One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone.

Company 111

Company Nonprofit How To Employee 111

Stern + Associates

SEPTEMBER 28, 2023

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media , podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences.

Conference 62

Conference B2B Company Strategy 62

Axia PR

MARCH 20, 2024

Classify media tiers, identify interest, select quality options, and stay informed about competitors to prioritize media outlets. Earning media coverage is essential to a successful PR campaign, and it’s important to remember not all media outlets are created equal when earning coverage.

How To 127

How To Company Media Examples 127

Sword and the Script

MARCH 14, 2023

I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. So how does it work?

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. His solution?

Media Relations 120

Media Relations Media Pitching Measurement 120

PRSay

JUNE 6, 2019

Neither will earning coverage in the same media outlets you always have. We need to earn our way into communication vehicles produced by third parties our audiences already trust , whether those third parties are media or other companies or thought leaders. Get more media pitching knowledge from Michael Smart here.

Media Relations 141

Media Relations Media Training Pitching 141

Prohibition

JUNE 26, 2023

One way companies can distinguish themselves is through strategic food and drink PR. Understanding Food PR Food PR, a specialised branch of public relations , focuses on promoting food and drink products or establishments. Media Relations An integral part of any food PR strategy is traditional media relations.

Company 62

Company Radio Social Media Pitching 62

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 113

Company Publicity Leadership Pitching 113

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Thought leadership events. Thought leadership events.

Media Relations 120

Media Relations Agency Media Training Training 120

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Axia PR

SEPTEMBER 8, 2021

Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better. Your company's marketing strategy includes many stages—advertising, social media, search engine optimization, email marketing, media relations, etc.—to

Company 108

Company Engineering Advertising Advertising 108