Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Trade organizations like the Consumer Technology Association, B2B techs like SalesForce, media companies like Digiday, and independent event producers like SXSW are all adjusting to the strange new normal.

Conference 299

Conference B2B Meeting Fashion 299

PRSay

MARCH 7, 2024

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

5W PR

MARCH 21, 2022

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP. Decentraland. Acura Integration.

Brand 88

Brand Branding Apparel Fashion 88

5W PR

MAY 4, 2023

It uses past elements like music, fashion, and pop culture to trigger emotions and memories. To do this, companies must conduct market research, gather data, and listen to customers to identify the nostalgic elements that resonate with them. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

5W PR

AUGUST 21, 2023

By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. By consistently creating valuable content, companies can position themselves as an authority in the jewelry industry and build a loyal following.

Industry 78

Industry How To Fashion Creativity 78

Prohibition

JUNE 27, 2023

TikTok Marketing Strategies for Luxury Brands To effectively market their brands on TikTok, luxury companies can employ various strategies that leverage the platform’s features and user behaviour. btypep #TBChallenge #fashion #myoutfit #foryoupage #foryou #burberry #fyp ♬ original sound – Cory Nation ?️‍?

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Mindful Marketing

JANUARY 1, 2023

Inside one of the houses was cardboard from a very old sugar box ( Franklin Sugar Refining Company , Philadelphia, PA) that he used to line the windows’ edges so the tissue paper wouldn’t easily tear. While the fashion industry may be leading the charge, it’s far from the only sector driving the upcycling movement.

Apparel 73

Apparel Fashion Training Construction 73

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

PRSay

MAY 9, 2023

For example, being included on Oprah Winfrey’s “favorite things” list can make a company. This enormously impactful earned media placement became the tipping point for the company’s sales and momentum. This enormously impactful earned media placement became the tipping point for the company’s sales and momentum.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Mindful Marketing

JANUARY 1, 2023

Inside one of the houses was cardboard from a very old sugar box ( Franklin Sugar Refining Company , Philadelphia, PA) that he used to line the windows’ edges so the tissue paper wouldn’t easily tear. While the fashion industry may be leading the charge, it’s far from the only sector driving the upcycling movement.

Apparel 65

Apparel Fashion Training Construction 65

prTini

JUNE 16, 2015

. “To reach a new generation of kids fighting the blemish battles, Benzac Acne Solutions has created an Instagram sitcom about the quest for a pimple-free life,” according to Fast Company. ” While your brand may not need to create a film experience, there are ways to creatively connect hashtags to calls to action.

Creativity 28

Creativity Examples Film Fashion 28

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. What to try: B2B companies also have a place here.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. Top PR companies choose their clients with the same care as they do their employees. Occasionally companies think that once they’ve signed the PR team, their work is done. They’re sizing you up, too.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

MAY 20, 2019

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.”

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. engagements, featuring the dynamic duo ready for an exciting and stylish adventure.

Brand 78

Brand Branding Instagram Social Media 78

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners. We work with technology companies across all stages.

Case Study 78

Case Study Enterprise System Fashion 78

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Internal International Pitching 130

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Jessica Lawlor, Jessica Lawlor & Company. Bottom line?

How To 104

How To Fashion Banking Industry 104

Shift Communications

OCTOBER 29, 2014

By injecting chaos into a working machine, you can anticipate problems first by creating them and then challenging your company to fix them. Other tech companies are adopting the process into their engineering workflows, but it has applications outside of the tech world…it just requires a change in the thought process.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Companies should want an agency that strives to keep all parties in the loop without lengthy in-person meetings (although a monthly face-to-face is recommended.) At the same time, the client team needs to keep its end of the bargain, providing answers and approvals in a timely fashion. Encourage fresh thinking.

Agency 178

Agency How To Meeting Construction 178

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. What inspired you to get into PR? I have always been someone with varied interests.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

Because of entertainment and fashion, a job in PR has taken on a “glam” halo that is often unrealistic. Anyone who wants a job with a company has to be familiar with it, at least in a cursory way. Do show creativity. We want the person who “gets it” and can define PR with fluidity and intelligence.

Publicity 120

Publicity B2B Fashion Sports 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. In his 1906 manifesto, “Declaration of Principles,” he articulated his recommendation for honest, open, and accurate communications between companies and the public.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

NOVEMBER 22, 2017

While these companies have taken the burden of negotiating step-by-step with micro-influencers on your behalf, their markup to manage that process often makes ROI hard to achieve. For example, if you’re a travel company that focuses on affordability, you might run a campaign on your website for your low-cost Hawaiian getaway option.

How To 284

How To Instagram Mobile Video 284

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea. Strategies for companies and entrepreneurs in any field on any topic are all here, and they are easily referenced. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Konnect Agency

MARCH 1, 2021

Noodles & Company. Noodles & Company announces multi-unit franchise growth initiative to increase its presence in South and Southwestern markets. Cybex announces its newest collection, Petticoat, a bow-topped, feminine collaboration with famed fashion designer, Jeremy Scott. Stratford School. NYSE: SBG.U). Regalo Baby.

Fashion 52

Fashion Retail Education Creativity 52

Cision

AUGUST 20, 2015

Naturally, you want to choose the city closest to where your company operates. For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. At the very least, you should include your company logo. Images: Martin Pettitt , Hans Splinter , Peter Miller ( Creative Commons ).

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

5W PR

FEBRUARY 22, 2019

Still, there is one vital consideration that companies consistently overlook: diversity, particularly where the lack thereof can be the difference between a successful campaign and one that falls flat straight out of the gate. There is no silver bullet for an effective, or even groundbreaking, campaign.

Marketing 76

Marketing Fashion Consumer Training 76

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Look at leaders in fashion, music, and technology for inspiration. Not convinced? Issue a detailed RFP to gain necessary insight on each firm. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

The Stalwart Blog

DECEMBER 25, 2019

I have been in a position where I have had to use creativity to come up with a solution to a problem of one sort or another. But about eight years ago when I was teaching at San Diego state university where we both teach, I was teaching creativity, innovation and it was interesting because I had to teach business people how to be creative.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . “Real-world” opportunities from day one. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. By Miho Sakai, Intern. I first encountered PR when I was in elementary school.

Fashion 36

Fashion Storytelling Web Internal 36

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. While a company is not buying space in a publication or on-air, said company is paying PR professionals to use their acumen to shape stories, and their network of contacts to successfully pitch and place.

Advertising 147

Advertising Advertising Pitching B2B 147