5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

The Proactive Report

JUNE 18, 2021

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are other factors in the environment you need to monitor, so you can spot threats and opportunities that could affect the image of the company.

Small Business 213

Small Business Fashion Groups Local 213

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

PRSay

MAY 9, 2023

For example, being included on Oprah Winfrey’s “favorite things” list can make a company. This enormously impactful earned media placement became the tipping point for the company’s sales and momentum. This enormously impactful earned media placement became the tipping point for the company’s sales and momentum.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Mindful Marketing

JANUARY 1, 2023

Inside one of the houses was cardboard from a very old sugar box ( Franklin Sugar Refining Company , Philadelphia, PA) that he used to line the windows’ edges so the tissue paper wouldn’t easily tear. consumer throws away 81.5 The wood for the buildings came from crates that he carried home from his work in the coal mines.

Apparel 73

Apparel Fashion Training Construction 73

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners. We work with technology companies across all stages.

Case Study 78

Case Study Enterprise System Fashion 78

Mindful Marketing

JANUARY 1, 2023

Inside one of the houses was cardboard from a very old sugar box ( Franklin Sugar Refining Company , Philadelphia, PA) that he used to line the windows’ edges so the tissue paper wouldn’t easily tear. consumer throws away 81.5 The wood for the buildings came from crates that he carried home from his work in the coal mines.

Apparel 65

Apparel Fashion Training Construction 65

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. engagements, featuring the dynamic duo ready for an exciting and stylish adventure.

Brand 78

Brand Branding Instagram Social Media 78

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Companies should want an agency that strives to keep all parties in the loop without lengthy in-person meetings (although a monthly face-to-face is recommended.) At the same time, the client team needs to keep its end of the bargain, providing answers and approvals in a timely fashion. Drown the PR team in documents.

Agency 178

Agency How To Meeting Construction 178

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Jessica Lawlor, Jessica Lawlor & Company. Bottom line?

How To 104

How To Fashion Banking Industry 104

5W PR

FEBRUARY 22, 2019

Still, there is one vital consideration that companies consistently overlook: diversity, particularly where the lack thereof can be the difference between a successful campaign and one that falls flat straight out of the gate. With consumers increasingly aware of such sensitivities, errors are no longer allowed to fly under the radar.

Marketing 76

Marketing Fashion Consumer Training 76

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Because of entertainment and fashion, a job in PR has taken on a “glam” halo that is often unrealistic. Do show creativity. Don’t pigeonhole yourself.

Publicity 120

Publicity B2B Fashion Sports 120

Cision

NOVEMBER 22, 2017

While these companies have taken the burden of negotiating step-by-step with micro-influencers on your behalf, their markup to manage that process often makes ROI hard to achieve. For example, if you’re a travel company that focuses on affordability, you might run a campaign on your website for your low-cost Hawaiian getaway option.

How To 284

How To Instagram Mobile Video 284

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. While a company is not buying space in a publication or on-air, said company is paying PR professionals to use their acumen to shape stories, and their network of contacts to successfully pitch and place.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. Initiating a PR strategy without the end game in mind can be problematic, especially for sales-driven companies with very tangible quarterly and annual revenue goals. Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Senior leaders at the company must buy into the messaging framework so there aren’t any surprises or plan derailments down the road.

Publicity 60

Publicity Apparel B2C Fashion 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

MARCH 27, 2018

They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. Companies like theSkimm and Lululemon achieved incredible growth with differentiated ambassador programs. But they didn’t get everything right on the first try.

Fashion 73

Fashion Instagram Enterprise Brand 73

5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The longer a company waits, the further behind it’s going to fall.

Consumer 78

Consumer Brand Branding Agriculture 78

Prohibition

FEBRUARY 15, 2017

I worked my way up through the company over four and a half years… and then I was introduced to the guys at Prohibition and fell in love with their approach and passion. The way we reach the consumer these days is so different to five years ago. After two years at Absolutely Food, I made the switch to ilk, then known as Manifest.

Hotels 86

Hotels Social Media Fashion Agency 86

Bad Pitch Blog

SEPTEMBER 18, 2011

Our friends and family definitely see that when a company wants people to know about a product or service they buy an ad in a magazine or piece together a TV commercial. In the science of advertising, the time and space through which a company can communicate is limited to 30 seconds or a few column inches. That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Megan Ayotte , founder, May Ott Communications (nominated by Allison O’Keefe).

Social Media 128

Social Media Agriculture Marketing Media 128

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Prohibition

APRIL 29, 2017

This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Creative thinker and problem solver.

Agency 54

Agency Creativity Hotels Social Media 54

Prohibition

FEBRUARY 14, 2023

Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies. Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JUNE 16, 2015

The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. Mr. Bell said that his team would be staffed with “folks who have journalistic instincts” who would go into a company and “find that newsworthy element and extract that.”.

Advertising 60

Advertising Advertising Ethics Journalism 60

Shift Communications

FEBRUARY 19, 2015

Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. The creative process can’t be automated or scaled well – again, a function of dealing with humans. Can PR be automated?

Advertising 60

Advertising Advertising SEO Software 60

Prohibition

MAY 4, 2017

The company has hired former AOL, Buzzfeed and Google executive, Kate Burns, as executive vice-president – who has said that the first of its kind website has been designed to “attract millennials from across the globe“, a critical audience for advertisers to reach. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram:

Sports 54

Sports Social Media Instagram Media 54

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Needless to say, this was a tedious and highly time-consuming process. The moral of the story is that companies shouldn’t be looking at the cloud with such beleaguered interest.

Big Data 81

Big Data Government Local Data 81