Sword and the Script

NOVEMBER 6, 2018

So, the company took to the idea of creating a documentary called the “The Defender” that flipped this on its head. While there are some voices belonging to the company in the documentary, there is no selling. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. execute them?

B2B 65

B2B Creativity Film Trade Shows 65

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies. Business partners. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Burrelles Fresh Ideas

MARCH 5, 2024

This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. To the point above, once a story is published, the brand or company should share it on social media, tagging the outlet and journalists when possible.

Media 99

Media Nonprofit Pitching Analytics 99

Cision

AUGUST 21, 2017

For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The company says respondents this year came from 15 different countries with 1,115 coming from the U.S., Here’s how the company says answers from reporters tallied up: 16) How can PR help reporters?

Survey 170

Survey Media Relations Pitching Media 170

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Consider the content you’ve already created in that time as well. What has your company done lately?

Small Business 70

Small Business How To Writing Conference 70

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 85

Trade Shows B2B Conference Marketing 85

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Building a Brand With Press Releases. appeared first on eReleases.

SEO 52

SEO Engineering Web Trade Shows 52

Flack's Revenge

MARCH 12, 2015

And the company. Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results? ” I pressed him further, and he responded with the trade shows and industry associations. Mathew Ingram (@mathewi) March 10, 2015.

B2B 120

B2B Trade Shows Enterprise Banking 120

Garrett Public Relations

MAY 1, 2023

These companies often sit on a treasure trove of stories just waiting to be told. Manufacturing PR clients are some of my favorites to work with. But, they may need a little help to get their news and stories out there.

Publicity 78

Publicity Data Industry Trade Shows 78

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. 1) Soft interviews on your company blog. By this I mean ask them about their thoughts on the market or how they solve a specific challenge rather to talk about your product.

B2B 78

B2B Media eBook Interviews 78

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. A dateline.

Writing 88

Writing How To Media Guidelines 88

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull). That’s video for a big company (not all, but I’d say many). Sure, I see the upsides.

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with. Business is realizing just how powerful a tool video online can be.

Video 100

Video Mobile Trade Shows YouTube 100

Communications Conversations

MARCH 3, 2015

Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!). The fall of content marketing tech. Content is king. You need fast, cheap content.

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

NOVEMBER 22, 2016

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. For example, I once worked for a company that promoted a webinar in native advertising.

B2B 60

B2B Facebook Marketing Social Media 60

PR 20/20

FEBRUARY 7, 2019

I got to see firsthand the impact that inbound marketing can have. Being at a hyper-growth company, we were constantly trying to find the thing that would get us to the next level of growth. Email marketing, which was huge at HubSpot, was not at all a part of the marketing mix at Toast.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

FEBRUARY 14, 2017

For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. This is a good example of integrated marketing.

B2B 67

B2B Measurement Blogging Community 67

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. What do you want your audience to think of when they hear your company name? You know what your business excels at doing; whether resources are plentiful or scarce, the company is laser-focused on its strategy. Forge Partnerships.

Industry 195

Industry Trade Shows Marketing Film 195

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

That’s six people B2B companies have to convince to successfully sell a solution. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 32% “industry events/trade shows/conferences,”.

B2B 100

B2B Trade Shows Survey Study 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 9, 2018

These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.

Media 98

Media B2B Groups Conference 98

PR 20/20

OCTOBER 5, 2017

Evan Dean ( @InBoundEvan ), a Principal Channel Consultant at HubSpot , who works with organizations to activate the HubSpot platform and helps advocates prove the value of inbound marketing. Inbound Marketing Can Work In Any Industry. Do you have doubts about the viability of inbound marketing in your industry?

Marketing 45

Marketing Engineering Resources Consumer 45

PR 20/20

AUGUST 2, 2018

So I want to walk marketers through how I would approach this process, using mock examples. Show you how a brand could actually go from conception to reality with marketing AI. Let's say I'm a marketing manager at a large manufacturing company. We're not the most sophisticated marketing department around.

How To 41

How To Marketing Software Tools 41

ReimaginePR

SEPTEMBER 5, 2016

If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. You need to have a clear purpose behind your blog. Why do you you write your blog? Who does it help and how?

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169