Company Content Marketing Interviews Trade Shows 
ImPRessions - Crenshaw Communications
APRIL 24, 2018
For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies. Business partners. Industry events.
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.
Sword and the Script
JANUARY 8, 2019
A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog.
Flack's Revenge
MARCH 12, 2015
And the company. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. ” I pressed him further, and he responded with the trade shows and industry associations. Mathew Ingram (@mathewi) March 10, 2015.
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Interview partners or customers planning to attend.
Sword and the Script
OCTOBER 24, 2017
Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.
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