ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Of all the media relations insights the best one is this: be relevant.

Survey 169

Survey Media Relations Pitching Media 169

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. Game of Thrones embraces powerful leading ladies.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

NOVEMBER 6, 2018

So, the company took to the idea of creating a documentary called the “The Defender” that flipped this on its head. While there are some voices belonging to the company in the documentary, there is no selling. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. execute them?

B2B 64

B2B Creativity Film Trade Shows 64

Burrelles Fresh Ideas

MARCH 5, 2024

User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Product reviews on platforms like YouTube, social media platforms, or blogs. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 97

Media Nonprofit Pitching Analytics 97

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. And the company. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered. GigaOm’s crash and burn this week really hit a nerve.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Building a Brand With Press Releases. appeared first on eReleases.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Schedule some strategic posts to be published during the show.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech.

Brand 71

Brand Branding Marketing Facebook 71

Garrett Public Relations

MAY 1, 2023

These companies often sit on a treasure trove of stories just waiting to be told. Manufacturing PR clients are some of my favorites to work with. But, they may need a little help to get their news and stories out there.

Publicity 78

Publicity Data Industry Trade Shows 78

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company. What does Google want in exchange? Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

NOVEMBER 22, 2016

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. In other words, think about fans of news and trade publications in your vertical market.

B2B 60

B2B Facebook Marketing Social Media 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

That’s six people B2B companies have to convince to successfully sell a solution. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 32% “industry events/trade shows/conferences,”.

B2B 99

B2B Trade Shows Survey Study 99

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 95

Media B2B Groups Conference 95

PR 20/20

OCTOBER 5, 2017

Evan Dean ( @InBoundEvan ), a Principal Channel Consultant at HubSpot , who works with organizations to activate the HubSpot platform and helps advocates prove the value of inbound marketing. Inbound Marketing Can Work In Any Industry. Do you have doubts about the viability of inbound marketing in your industry?

Marketing 45

Marketing Engineering Resources Consumer 45

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. This is one of the top questions we get from marketers. So I want to walk marketers through how I would approach this process, using mock examples.

How To 41

How To Marketing Software Tools 41

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 167

Marketing Employee Content Marketing Training 167