Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Look at companies that disrupt. See how they market online. How do they drive traffic, create engaging content, make content get shared, and capture leads?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. PR takes on content and SEO duties.

Survey 174

Survey Marketing B2B Study 174

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. It works too.

B2B 111

B2B Consumer Marketing Survey 111

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Analytics 147

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. Gut instinct has a place in content marketing, but not if it goes unchecked. Perform SEO analysis.

Strategy 108

Strategy How To Content Marketing Analysis 108

The Proactive Report

DECEMBER 24, 2014

The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. 54% of their respondents said that while mobile-optimized sites are more user-friendly, they’re lacking in content. Consumers expect a brand to be seen as a technology leader – image is a PR issue.

Mobile 201

Mobile Strategy Web Consumer 201

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 97% of respondents said video content and communication were useful after making a purchase. B2B prospects want published pricing.

B2B 114

B2B Marketing Survey Software 114

Deirdre Breakenridge

FEBRUARY 1, 2016

Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention. According to the same survey, 79% of these professionals have a content marketing plan in place.

Community 150

Community Creativity Content Marketing Infographics 150

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. Chances are your company already has a newsletter or some e-books.

How To 108

How To Transportation Content Marketing Healthcare 108

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high.

Content Marketing 103

Content Marketing Print Analysis Data 103

Cision

APRIL 20, 2015

Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Publication and promotion.

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 83

Financial Industry Report Insurance 83

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. If your company is not prepared for these situations, a small controversy can quickly turn into a full-blown scandal. United isn’t the only company to feel the financial impact of a scandal like this.

Airlines 87

Airlines Financial Film Viral 87

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. They want to understand people, processes, products and technology. Lead generation.

B2B 100

B2B Infographics B2C Case Study 100

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

OCTOBER 19, 2015

As the technology has advanced, the role that we all play has also advanced.”. Now, they’re also in charge of social media and content marketing. Get more out of your content by increasing its longevity. Great content goes unread every day.”. Check out our “PR Starter Kit!” ” Heather Whaling.

Infographics 120

Infographics SEO Engineering Strategy 120

Shift Communications

DECEMBER 29, 2015

One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult.

Analytics 60

Analytics Viral Social Media Google 60

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Look at companies that disrupt. See how they market online. How do they drive traffic, create engaging content, make content get shared, and capture leads?

Real Estate 57

Real Estate How To Web Case Study 57

Cision

JUNE 20, 2016

In today’s content-crowded world, it’s easy for your grassroots message to go unnoticed. You need to engage your audience using the right platforms, innovative technology and targeted communication. Instead, they’re often on the go and accessing your content from multiple screens and devices.

Mobile 159

Mobile Public Affairs Infographics Government 159

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 65

Communications Pinterest Reddit Radio 65

Critical Mention

FEBRUARY 28, 2019

A Hubspot article claimed for companies, organic posts on Facebook aren’t enough anymore. The problem is that many marketers don’t know how to create original, visual assets. In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign.

Facebook 62

Facebook Infographics Financial Writing 62

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. By using impactful multichannel strategies backed by analytics, companies can discern which method works for their target audiences.

Advertising 84

Advertising Advertising Privacy Analytics 84

ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Remember when we talked about the Rise of Multimedia Content ?

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. After that, I started working with a $30 million manufacturing company in Lake County, Ohio. Q: How did you decide on the ideal marketing technology stack?

Marketing 42

Marketing Leadership Engineering Education 42

Critical Mention

JANUARY 15, 2019

If you design top-notch visuals, you won’t stress over backlinks because other companies will be eager to share your content on their websites and will credit you. Combine it with great textual content, and most users will bump into it while searching for the corresponding keywords.”. Image bookmarking. Analyze competitors.

How To 60

How To SEO Mobile Google 60

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60