ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Share of voice – This can be a valuable metric in comparison to a key competitor. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Review the mission statement. .

Exercises 136

Exercises Comparison Internal International 136

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink.

Comparison 154

Comparison Twitter Newspapers Communications 154

PRSay

JULY 1, 2020

There are so many fantastic, tailorable tools now that allow us to better measure the intricacies of PR; however, too many companies are still unwilling to allocate budget for them, as they don’t feel the investment is worthwhile,” Heather Grant, managing director of dna Communications in London, told me.

Measurement 170

Measurement Communications Banking Survey 170

PRSay

OCTOBER 22, 2021

By comparison, the overall U.S. president of the Americas for FleishmanHillard International Communications in San Francisco. “We The company has set aggressive diverse-hiring targets for 2022 and beyond, knowing those goals might not be met. percent white, 8.3 percent African American, 5.7 percent Hispanic and 2.6

Communications 126

Communications Comparison Energy Employee 126

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The combined company later rebranded under the Onclusive name. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 85

Software Internal International Pitching 85

Sword and the Script

MARCH 16, 2021

About 65% of respondents come from B2B companies, including both product and services organizations. That view is quite uniform across companies of all shapes and sizes. It’s a little lower among B2B product companies at 10% – and a little higher among B2B services companies at 16%. click image for higher resolution).

Survey 151

Survey Marketing B2B Comparison 151

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. However, if you are inside a company trying to do something different and drive marketing innovation , that idea is at least a high hurdle and at worst a dangerous barrier. Marketing technology (martech) is not marketing. A press release is not public relations.

Marketing 104

Marketing Comparison Enterprise Technology 104

Katie Paine's Measurement Blog

MARCH 9, 2023

Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

Maxim Behar

NOVEMBER 22, 2023

Years ago, there was no guarantee that a PR company or a PR expert could create truthful content. This is regulated by international conventions and laws. Two months ago, I wrote an email to all my colleagues in the company. Making that comparison is a bit of figurative thinking. Where does copyright come to play?

Ethics 64

Ethics Guidelines Comparison Creativity 64

Landis PR

APRIL 19, 2021

While the importance of ESG (Environment, Social, Governance) issues, sustainable investments and transparent ESG reporting continues to grow, the Global ESG Monitor (GEM) shows that companies from DAX, EUROSTOXX, ASX 50 and Dow Jones still place too little emphasis on sustainability. The result: superficiality, lack of transparency and gaps.

Report 52

Report Financial Comparison Government 52

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. Using prominence and quality rating scores (using your criteria), we can provide value to the coverage beyond volume comparisons and AVEs. We also offer share of voice with the ability to show several market comparison levels (e.g.,

Measurement 40

Measurement Comparison Advertising Advertising 40

The Hoffman Agency

AUGUST 19, 2021

By Kendra Young, Intern. It was her world and she excelled in it, whatever I did would lack in comparison. Since it’s built off strategic communication and company values, it takes some of the edge off. Upon entering my college career, I thought I knew what I wanted to do with my life.

Industry 36

Industry Comparison Technology Creativity 36

Polaris

DECEMBER 13, 2014

Using a fictional company called Potter Paralegal Inc., Potter Paralegal’s content strategy needs to include pieces that address these questions, create awareness of their company and begin to build trust with prospects. Top-of-the-funnel content options the company should consider include: eBooks—e.g., Tip sheets:—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Presspage

MAY 19, 2017

A good example of a company who is ensuring a consistent branding, is Velux. Using the same monitoring system for all global outlets creates a comprehensive overview with easy comparisons of metrics from different locations. The same goes for measuring the results of your PR efforts.

Corporate 68

Corporate Brand Branding Guidelines 68

Maxim Behar

SEPTEMBER 13, 2022

Just two comparisons. I frantically started looking for a telephone and ended up in the "aquarium" - the room of the International Department of the Lithuanian Parliament, completely surrounded by opaque glass. I have the right to have a company, to work normally, to live just as normally.". What am I going to defend here?"

Radio 52

Radio Television Comparison Newspapers 52

Buzzstream

MAY 12, 2020

The Covid-19 pandemic has forced many companies to move significant proportions of their staff to remote working. . I’ve helped many companies successfully transition to sustainable remote working environments, and they generally come to the process with a number of misconceptions. There are a few key reasons for that.

Strategy 102

Strategy Employee System Tools 102

Ishmael's Corner

JUNE 16, 2015

For example, we support the blog for a B2B company called Endicia (online shipping software). When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). Total Links (internal and external).

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. Notified says some customers use this for internal communications too.

Software 115

Software Tools Publicity System 115

Sword and the Script

NOVEMBER 12, 2016

Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. If your buyer personas are based on generic or internal ideas about your buyers, your content won’t be any better than it was before you had personas.”.

B2B 115

B2B Marketing How To Survey 115

Mark My Words

SEPTEMBER 22, 2022

Comparisons were immediately made with David Beckham’s refusal of an offer to jump the 13-hour line of mourners on the same day. While supportive of its star presenters, some within ITV have questioned internally why they needed to enter Westminster Hall at all.

Crisis 60

Crisis Comparison Reputation Film 60

Shift Communications

MAY 28, 2015

If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. The greatest hidden power of Twitter Audience Insights, however, is comparison. However, my organic reach is significantly more international. What Do You Do With This Info?

Twitter 60

Twitter How To Marketing Wireless 60

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Cision paid $225 million to buy the company and put the sales multiple at 7x forward earnings (~$32m). Here we go….

Trends 60

Trends Media Report Technology 60

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. This particular PR tactic is essential for keeping a company top-of-mind among a variety of audiences.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

FEBRUARY 11, 2017

The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. By comparison, users make an estimated two trillion searches on Google per year. The latter is a chance for both the company and publishers to monetize content. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 5, 2017

In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.” Any veteran marketer ought to see why that’s a big problem for a $150 million dollar publicly traded company in the mid-market. This company sells children’s furniture and swing sets.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR Conversations

AUGUST 5, 2015

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Corporate 40

Corporate Financial Government Comparison 40

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. Comparison Matrix. Write the Guide to __ RFP and make sure your company has solid responses. Despite the effort, not enough people are finding and engaging with the content.

Marketing 49

Marketing eBook Case Study Comparison 49

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. PR has a bigger role in content. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Landis PR

MAY 24, 2021

When it comes to environmental, social and governance (ESG) reports, most large-listed companies keep outsiders in the dark. A lack of transparency in ESG reporting makes it hard to assess companies’ non-financial risks, impacts and actions. By comparison, non-financial reporting is in its early stages. Where does this leave us?

Report 84

Report Comparison Financial Analysis 84

PR 20/20

MARCH 6, 2023

Ask yourself what you and your company are trying to accomplish with a new solution, and don’t forget the desired end goal. Remember to take into account the size of your company. For example, if you’re an international business, you may need to find a solution that can scale to your needs.

Software 77

Software Marketing Comparison Enterprise 77

PR Fuel

AUGUST 7, 2018

Something about the story turned them off and they mentally checked out, which means nobody comes into your store and the whole company goes out of business. Sales plummet, you lose your job, and the company folds within a year. It’s a beautiful comparison that I’ve taken to heart. But it’s too late. Is It Really That Important?

Writing 40

Writing How To Report Comparison 40

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 Background on Truescope. All the searches are real-time.

Tools 158

Tools Media Software Analysis 158

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics.

Comparison 52

Comparison Newspapers Course Policies 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Pay-for-placement is popular among some smaller and start-up companies, yet it’s also controversial. How can clients determine if billing is fair?

Agency 120

Agency Trade Shows Comparison Meeting 120

PR 20/20

MAY 24, 2018

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Have they previously interacted with your company? Well-known internal subject matter expert (SME).

Marketing 40

Marketing Comparison Internal International 40