Katie Paine's Measurement Blog

MARCH 9, 2023

Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

Landis PR

APRIL 19, 2021

While the importance of ESG (Environment, Social, Governance) issues, sustainable investments and transparent ESG reporting continues to grow, the Global ESG Monitor (GEM) shows that companies from DAX, EUROSTOXX, ASX 50 and Dow Jones still place too little emphasis on sustainability. The result: superficiality, lack of transparency and gaps.

Report 52

Report Financial Comparison Government 52

Maxim Behar

SEPTEMBER 13, 2022

Just two comparisons. The TASS report begins with the words: "As Anti-Soviet programs were constantly broadcasted on national radio and television channels, attacks on the USSR were heard, the leadership of the National Salvation Committee decided to take control of state radio and television…". What am I going to defend here?"

Radio 52

Radio Television Comparison Newspapers 52

Sword and the Script

NOVEMBER 12, 2016

Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. B2B Customers Want Thought Leadership. Which, accounts for many of the reasons why businesses continue to struggle in connecting with buyers.”.

B2B 115

B2B Marketing How To Survey 115

Buzzstream

MAY 12, 2020

The Covid-19 pandemic has forced many companies to move significant proportions of their staff to remote working. . I’ve helped many companies successfully transition to sustainable remote working environments, and they generally come to the process with a number of misconceptions. There are a few key reasons for that.

Strategy 103

Strategy Employee System Tools 103

Shift Communications

MAY 28, 2015

If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. The greatest hidden power of Twitter Audience Insights, however, is comparison. However, my organic reach is significantly more international. What Do You Do With This Info?

Twitter 60

Twitter How To Marketing Wireless 60

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 Background on Truescope. All the searches are real-time.

Tools 160

Tools Media Software Analysis 160

Maxim Behar

SEPTEMBER 4, 2023

If you're arguing with one person next to you, or in company, you can still pretty much predict the reaction, at least because you know who they are, and you look them in the eye. Let me make a comparison. This requires minimum thinking and maximum preparation.

Social Media 52

Social Media Media Writing Web 52

PR 20/20

DECEMBER 10, 2019

Data-backed business and marketing decisions can push a company and campaign forward, but only if that data is clean, consistent, accurate, and representative of what’s actually happening. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). sites.com).

Report 52

Report How To Marketing Analytics 52

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Internal Datasets. Jewelry company Jessica Flinn created engagement ring Croc charms for a digital PR campaign. Enter digital PR. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. 30) Companies build in-house creative agencies. 3) Multimedia boosts press release views. “A

Marketing 78

Marketing Publicity Survey Study 78

Ethical Voices

OCTOBER 17, 2022

I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. When I oversaw IBM’s internet, the company had north of 400,000 employees worldwide. I was at the time, the editor-in-chief of IBM’s intranet. Can an organization even have values?

Ethics 78

Ethics Employee Communications System 78