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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. That’s a handy idea if you are the one selling martech – and you plan to go around your traditional customer and sell it as a replacement to the business. A spreadsheet is not accounting.

Marketing 104
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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. Compare the results to the system.

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Trending Sources

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. Here we go….

Trends 60
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. By comparison, users make an estimated two trillion searches on Google per year. The latter is a chance for both the company and publishers to monetize content. If not, give our services a try.

Tools 60
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. PR has a bigger role in content. “I

Marketing 190
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. Side note: It doesn’t have customers in Australia where it’s headquartered by choice.

Tools 160
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6 Steps to Prepare for Your First Marketing Growth Hackathon

PR 20/20

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Customer service team. Have they previously interacted with your company? Customer testimonials.