Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. This isn’t foolproof because a site with overall traffic doesn’t mean the page you write will get any traffic. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

The Hoffman Agency

AUGUST 19, 2021

By Kendra Young, Intern. Writing has always been my biggest insecurity. It was her world and she excelled in it, whatever I did would lack in comparison. However, writing for PR reopened the door for me. Since it’s built off strategic communication and company values, it takes some of the edge off.

Industry 36

Industry Comparison Technology Creativity 36

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. Even though I’m familiar with the framework and have been writing about it for nearly a decade, I found the tutorial extremely beneficial. We also offer share of voice with the ability to show several market comparison levels (e.g.,

Measurement 40

Measurement Comparison Advertising Advertising 40

Maxim Behar

SEPTEMBER 13, 2022

Just two comparisons. I frantically started looking for a telephone and ended up in the "aquarium" - the room of the International Department of the Lithuanian Parliament, completely surrounded by opaque glass. I waited for him, and when he returned, he told me: "Write about us, write about people, which will not be present tomorrow.

Radio 52

Radio Television Comparison Newspapers 52

Sword and the Script

NOVEMBER 12, 2016

He writes that social science suggests buyers are motivated by goals in the pursuit of choice: “In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.” These multiple contextual situations result in multiple buying paths and decisions.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. Notified says some customers use this for internal communications too.

Software 116

Software Tools Publicity System 116

Ishmael's Corner

JUNE 16, 2015

For example, we support the blog for a B2B company called Endicia (online shipping software). When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). Total Links (internal and external).

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. Here we go…. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. Hence the saying, big companies is where good software goes to die.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. This particular PR tactic is essential for keeping a company top-of-mind among a variety of audiences.

Comparison 40

Comparison Financial Internal International 40

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. Comparison Matrix. Write the Guide to __ RFP and make sure your company has solid responses. Despite the effort, not enough people are finding and engaging with the content.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. To that end, this year’s roundup is uh-mazing.

Marketing 192

Marketing Content Marketing Data Social Media 192

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. When making routine comparisons. author’s voice. autopilot.

Writing 95

Writing Google Comparison Government 95

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics.

Comparison 52

Comparison Newspapers Course Policies 52

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111

Financial Industry Report Insurance 111

PR 20/20

DECEMBER 10, 2019

Data-backed business and marketing decisions can push a company and campaign forward, but only if that data is clean, consistent, accurate, and representative of what’s actually happening. There is no wrong answer here so long as the system captures the information you need to write a complete report. Craft a compelling story.

Report 52

Report How To Marketing Analytics 52

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Sometimes, they could be writing/managing completely different properties. Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

MAY 12, 2024

Just as you can’t miss your college bestie’s bday again , your brand shouldn’t be silent on International Women’s Day or miss an opportunity to promote a new product roll-out. Comparisons, case studies, and how-to guides (e.g., “How to Choose the Right Budgeting Tools”) may be an appropriate tack.

How To 105

How To Resources Comparison Instagram 105

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Internal Datasets. Jewelry company Jessica Flinn created engagement ring Croc charms for a digital PR campaign. Enter digital PR. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018.

Software 103

Software Reddit Marketing Survey 103

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. When I oversaw IBM’s internet, the company had north of 400,000 employees worldwide.

Ethics 78

Ethics Employee Communications System 78

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Write, Tell and Show Your Sustainability Story. Bottom-line? Collect Data. Then Collect More Data; And Pull Together a Village.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52