Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. But this is SEO, not digital PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

Digital PR 83

Digital PR SEO Engineering eBook 83

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. SEMrush has had an impressive streak in the SEO space. million in sales.”.

Media 106

Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

MAY 25, 2023

Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. Also, Substack does feature some large and active communities and discussion threads that let readers interact with creators and with one another. How is Substack different from a blog?

Analysis 156

Analysis B2B Interviews Tools 156

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations.

Video 110

Video Marketing SEO Social Media 110

Shift Communications

JULY 26, 2022

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. But we’re planning for a change in the narrative. It’s been said, “failing to plan is planning to fail.”

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The PR community needs the competition. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

Newsfile

FEBRUARY 28, 2024

PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. Stakeholder engagement involves building and maintaining positive relationships and trust with various groups connected to an organization, including employees, investors, customers, and the community. What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

OCTOBER 12, 2015

Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. Forums take a long, persistent ride — a commitment to becoming part of a longer-term conversation, to become a member of the community.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Harder to pitch.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

APRIL 11, 2023

AI input optimization could evolve into a marketing specialization in the same way SEO did. And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

Presspage

AUGUST 20, 2019

But securing earned media boosts your SEO and builds trust with both your audience and the media. Utilizing a holistic media mix can build your brand’s audience and credibility, and will yield better coverage in the long run: Create and curate a well-designed, searchable and SEO-friendly newsroom. Approaching your media mix.

Media 74

Media SEO Resources YouTube 74

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. “One You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

JULY 19, 2022

The programme is delivered via an online teaching platform and Guild community. Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. It is assessed and certificated independently. What's your highlight of the Socially Mobile programme?

Mobile 142

Mobile Meeting Course LinkedIn 142

Bianchi Biz Blog

MARCH 7, 2022

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines.

Meeting 83

Meeting Automotive Media Transportation 83

Stephen Waddington

MAY 5, 2019

Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report. It contains useful insights for media relations practitioners seeking to cut through with their pitches. It a long read but well worth your time. ?????

Privacy 60

Privacy SEO Pitching Instagram 60

Victorious PR

NOVEMBER 7, 2023

Buckle up, because we’re diving into the world of PR for savvy entrepreneurs, those who want to grow their circle of influence beyond a small community of clients, colleagues, friends, and family. Get cozy with journalists, pitch your story, and watch your brand soar. Are you ready to kick your entrepreneurial journey up a notch?

SEO 52

SEO Web Conference Real Estate 52

PRSay

MARCH 30, 2018

I’m NOT saying that press release SEO or Facebook community management or blogging or podcasting are bad — great tools that contribute to great outcomes. Get more media pitching knowledge from Michael Smart here. Check out his “ Secrets of Media Relations Masters” workshop or his “ Crafting the Perfect Pitch” online course. .

Facebook 92

Facebook Newspapers Google Pitching 92

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive.

Survey 99

Survey Industry Leadership Study 99

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Wadds Inc.

JULY 19, 2022

The programme is delivered via an online teaching platform and Guild community. Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. It is assessed and certificated independently. What's your highlight of the Socially Mobile programme?

Mobile 94

Mobile Meeting Course LinkedIn 94

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Pitching 60

Pitching Measurement Writing Twitter 60

ImPRessions - Crenshaw Communications

MAY 23, 2017

For example, although we sometimes attract more views on LinkedIn by sharing our posts via the “Write an article” function vs. “Share an update,” experts are divided on whether publishing as an article violates the duplicate content rule and adversely affects SEO. Forge relationships with other bloggers in your space.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity Measurement SEO 136

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan was active in PRSA at the time and took the initiative to create a blog – no one really knew what one was – that would inform, engage and connect our PR community.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. It’s been an eye-opening experience.

Company 102

Company Survey Pitching Report 102

Sword and the Script

MAY 10, 2016

How about other variables, such as what is pitched or how it’s pitched? In his book Zero to One , Peter Thiel says no one likes to be pitched. That’s how businesses build communities. Is it really better than all ads as the echo chamber would have us think? Is it better than sponsored social posts? Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Contently - Strategy

AUGUST 19, 2020

Reaching a new community. Health Union , an online health community of writers that also offers clinical trials services, is another good resource. “I usually have the freedom to pitch what I like.” .” Not sure how to get started? Another appeal of patient advocacy is exposure.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Buzzstream

DECEMBER 15, 2021

When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio. SEO is the career path I set upon before honing more directly on the creative side of this industry and therefore, I’m always keeping tabs on the bottom-line.

Digital PR 83

Digital PR Data Survey Construction 83

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists.

Media Relations 69

Media Relations Media Insurance Insurance 69

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 100

Marketing SEO Writing Engineering 100

Buzzstream

JULY 7, 2021

Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page. Strategy #6 Pitching as a Resource. Branded Strategies. Strategy #1 Unlinked Mentions. conversion rate. .

Case Study 113

Case Study Study Strategy Leadership 113

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Offer solutions not a sales pitch. Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

JANUARY 12, 2021

For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. In other words, multimedia can help communicate to a reader a reason to stick around and read your release. Do press release distribution services have SEO value?

Financial 89

Financial Video Survey Google 89

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Community management.

Publicity 48

Publicity Advertising Advertising Tools 48