Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace.

Internal 97

Internal International Communications Employee 97

5W PR

JANUARY 3, 2024

Interactive and immersive PR Incorporate technology to create virtual experiences. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online. Community building Build and nurture online communities where beauty enthusiasts can share tips, experiences, and product recommendations.

Product Launch 78

Product Launch Consumer Community Interviews 78

PRSay

FEBRUARY 2, 2024

Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. CSR stresses quality over quantity.

Trends 186

Trends Video B2C Measurement 186

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 112

Technology Policies Government Community 112

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 38% said cost.

Survey 114

Survey Software Technology Tools 114

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.

Leadership 60

Leadership Conference Retail Storytelling 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year.

Trends 185

Trends Storytelling Corporate Leadership 185

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” Hammer is a tool.

System 78

System Technology Banking Community 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Instagram 405

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Pervading uncertainty.

Reputation 146

Reputation Crisis Nonprofit Training 146

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. This hasn't been helped by current investor communication tools either, which offer little opportunity for real-time, two-way communication with investors.

Strategy 78

Strategy Technology Tools Government 78

Deirdre Breakenridge

DECEMBER 4, 2018

Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 124

Communications Crisis Internal International 124

Bianchi Biz Blog

OCTOBER 14, 2021

related to Community. 1% related to Leadership / Governance. While not covering these seven key topics: 60% did not cover Community. 92% did not cover Leadership / Corporate Governance. There’s an opportunity to use ESG reports as a recruiting tool. Here’s the category breakdown. related to Environment / Energy.

Report 78

Report Automotive Government Energy 78

Burrelles Fresh Ideas

AUGUST 8, 2023

Communicators and marketers must do the same to stay agile and remain competitive. AI-driven technologies are no exception to this transformation. Marketers and communicators who recognize the importance of content in the age of AI can adapt and leverage AI tools to their advantage.

Communications 52

Communications Marketing Analytics Resources 52

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

PR Conversations

NOVEMBER 22, 2023

Long-established reputations were at risk from online activism (commonly termed clicktivism) and technological advancements. But, but, but… a post by Philip Kitchen on PRC in 2010 shared research showing PR departments were ‘now staffed mainly by young, well-informed technologically sophisticated professionals’. Sounds familiar?

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. The company sells services and was using proprietary technology to assist in the delivery of those services. I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR

Software 78

Software Case Study Technology Tools 78

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

NOVEMBER 17, 2023

The technology “will put out an entire paragraph and all the sentences will be about the same length.” Artificial intelligence “is a tool that’s coming whether you want it to or not.” For now, “ChatGPT is probably your best bet” as an AI tool for public relations professionals, she said. AI needs context.

LinkedIn 73

LinkedIn Writing Tools Technology 73

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. a technology company that had its initial public offering of stock in March, says it intends to build a human “co-experience” platform that will be shared among billions of users.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Stephen Waddington

MARCH 29, 2020

Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. Please use Twitter and messaging tools such as Facebook Messenger and WhatsApp with care.

Crisis 167

Crisis Government Privacy Sports 167

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. Let’s hope that continues.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

OCTOBER 4, 2018

The group has tackled three projects this year: a crowdsourced tool databased, a review of the impact of AI on skills; and a literature review. Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. It was set up this year to make sense of the impact of artificial intelligence on PR.

Ethics 90

Ethics Tools Groups Government 90

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. But harmony is possible, says renowned Wharton Professor Stew Friedman. Questions Are the Answer: How to Look Inward for an Outward Purpose.

Employee 62

Employee Leadership Exercises Mobile 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Stephen Waddington

OCTOBER 16, 2018

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. Platinum has been published today by the CIPR.

Handbook 114

Handbook Community Print Writing 114

PR for Anyone

OCTOBER 18, 2023

Finally, the “Solution” phase provides a roadmap for moving forward, offering practical strategies and empowering tools to navigate the complexities of reinvention. The concept of a CV of failure is introduced as a valuable tool for self-reflection and future decision-making.

Journalism 130

Journalism Enterprise Construction Technology 130

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types.

How To 149

How To Social Media B2C Television 149

Stephen Waddington

APRIL 24, 2018

An online assessment tool has been developed for use by individual practitioners, team leaders and employers. To conduct formative and evaluative research to underpin communication strategies and tactics 4. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5.

Education 95

Education Ethics Resources Software 95

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 9, 2021

If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process. One of the central principles that I built the platform around was making sure that it brought value to in-the-trenches account execs as well as senior leadership.

Software 146

Software Agency Pitching Analytics 146