8 comms tips for building a community around your blockchain project
Agility PR Solutions
FEBRUARY 21, 2024
Blockchain technology is kickstarting the next technological revolution, and innovators everywhere are looking for a way to cash in.
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Agility PR Solutions
FEBRUARY 21, 2024
Blockchain technology is kickstarting the next technological revolution, and innovators everywhere are looking for a way to cash in.
Stern + Associates
OCTOBER 17, 2023
Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA).
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Sword and the Script
OCTOBER 3, 2023
I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.
Deirdre Breakenridge
NOVEMBER 11, 2019
It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Some constituencies may not be familiar with podcasting, so teach them how to use the technology.
Burrelles Fresh Ideas
SEPTEMBER 26, 2023
One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.
Stern + Associates
FEBRUARY 20, 2023
The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls – but humans sometimes make mistakes. How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities?
Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. click image for higher resolution).
Wadds Inc.
NOVEMBER 30, 2023
The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Writing a book about a fast-moving area of technology has challenges.
Deirdre Breakenridge
NOVEMBER 5, 2018
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can social media & digital tools facilitate major personal and professional changes?
Sword and the Script
JULY 7, 2020
Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.
PR for Anyone
MARCH 6, 2024
Using Technology to Foster Friendships Although the RAD group is primarily based in the high desert area, their adventures and camaraderie have caught the attention of others who express interest in joining. These gatherings served as a lifeline for connection and support in a time when connection was more important than ever.
Stephen Waddington
NOVEMBER 11, 2020
I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. To conduct formative and evaluative research to underpin communication strategies and tactics 4. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5.
PRSay
FEBRUARY 2, 2024
Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. CSR stresses quality over quantity.
Stern + Associates
FEBRUARY 1, 2024
One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.
Bianchi Biz Blog
DECEMBER 2, 2021
The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.
PR 20/20
NOVEMBER 23, 2020
Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. Technology: Optimize your tech stack. There’s a plethora of technologies available. What tools do you have to help them solve for challenges, opportunities, and trends?
Deirdre Breakenridge
APRIL 11, 2016
ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities. What tools can you use to measure social media impact? On Tuesday, April 19th at 8:30 p.m. Does every company need them?
Sword and the Script
MAY 4, 2021
In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The company has long provided broadcast monitoring tools, which are often embedded as white label solutions for other media monitoring vendors. SocialChorus redesigns FirstUp Studio.
ImPRessions - Crenshaw Communications
APRIL 27, 2021
Their goal is to underscore the need for security personnel while building a high level of trust among chief security officers and tracking the tools and techniques they need to make smart decisions. It’s also a good forum for discussion of trends, tools, and hot topics. Krebs on Security. TechRepublic. infoRisk Today.
The Proactive Report
APRIL 15, 2023
Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?
ImPRessions - Crenshaw Communications
JUNE 20, 2023
” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years.
ImPRessions - Crenshaw Communications
MARCH 3, 2022
This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course. It’s the largest B2B tech conference in the U.S.
Sword and the Script
SEPTEMBER 5, 2023
The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.
Deirdre Breakenridge
SEPTEMBER 5, 2014
ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.
Shift Communications
JULY 10, 2015
Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. As community manager, one of your main tasks is responding and interacting with audiences.
PR for Anyone
FEBRUARY 21, 2024
Seeking support from trusted individuals is also helpful, and Dr. Saltz encourages everyone to consider psychotherapy as a beneficial tool for managing stress. Dr. Saltz agrees that the use of weighted blankets can be an effective coping tool, particularly for individuals experiencing nighttime anxiety. How Can I Help?”
5W PR
JANUARY 3, 2024
Interactive and immersive PR Incorporate technology to create virtual experiences. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online. Community building Build and nurture online communities where beauty enthusiasts can share tips, experiences, and product recommendations.
ImPRessions - Crenshaw Communications
MAY 25, 2023
For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.
Onclusive
JUNE 21, 2017
We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Be a part of their community.
Reputation Us
AUGUST 28, 2023
MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” Hammer is a tool.
Stephen Waddington
OCTOBER 3, 2018
It's an unfortunate sign of the shift in PR from publicity or earned media, to integrate different forms of media including influencers; owned media; paid and earned social media; and earned and owned communities. It’s also a sign of the impact of technology. You don’t have to look far for evidence.
5W PR
MARCH 26, 2024
Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Industry participation Get actively involved with the B2B tech community. Crisis communication plan Be ready for the unexpected.
Burrelles Fresh Ideas
DECEMBER 5, 2023
It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace.
Sword and the Script
SEPTEMBER 28, 2021
58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 38% said cost.
Wadds Inc.
NOVEMBER 11, 2023
The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months.
The Resolution Blog
JANUARY 8, 2018
This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?
5W PR
NOVEMBER 24, 2023
However, the technology isn’t immune to one significant challenge – bias. This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies.
Sword and the Script
JUNE 6, 2023
PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. ” The company’s platform uses two different AI tools. ” The company’s platform uses two different AI tools.
Sword and the Script
FEBRUARY 14, 2023
ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better.
Cision
AUGUST 23, 2017
Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Most sentiment analysis tools (both paid and free) work in a similar manner. Share Relatable Stories.
Waxing UnLyrical
MARCH 19, 2013
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. apologies, Shonali!).
Onclusive
OCTOBER 28, 2021
While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking.
Offleash
NOVEMBER 1, 2023
Think of all the technology innovation we’ve witnessed over the past two decades. Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. Our purpose is to make a mark on the world for our clients, colleagues, and our community.
Solo PR Pro
JANUARY 24, 2017
We gather and form mini-communities around our work, interests, locations and more. Technology has amplified that trait. UGC is so much more than reviews and a tool for content curation. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community. Humans are a tribal bunch.
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