Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. How do you stand out during and after job interviews?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

PRSay

MARCH 23, 2018

Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? Could your brand manage a crisis in today’s social world? Scott turned to K.C.

Crisis 120

Crisis Tourism Local Crisis Management 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Instead of granting a follow up interview to apologize further or commit to changing the name (a decision that couldn’t be made quickly), they posted an apology that acknowledged the problem and admitted their market research fell short. The post The PR Perils Of Cultural Appropriation appeared first on Crenshaw Communications.

Corporate 149

Corporate Viral Community Crisis 149

Deirdre Breakenridge

AUGUST 26, 2014

Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. Many local chapters have working groups for new and young professionals. And don’t neglect the old fashioned “information interview.” Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. Resources for adjunct instructors. Think you're ready to dive in?

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Just because you’re a solo PR pro doesn’t mean you’re in this alone. to your advantage to break into a new niche.

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. She also interviewed a program participant served by Goodwill as part of that. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

PRSay

FEBRUARY 28, 2023

In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. In your pitch, convey how the story affects the community, Thrasher advised. Is it giving kids in the community a chance to do something different?”

Report 170

Report Local Media Pitching 170

Presspage

SEPTEMBER 5, 2017

Missy Gleason : Our local PRSA had a call for entries. They had fewer resources and the world was going to the digital side. We just posted a really cute story on our Facebook page about a sewing guild at one of our local hospitals that made superhero capes for NICU babies, and within an hour we had upwards of 70 shares.

Healthcare 137

Healthcare Journalism Local System 137

Mora Communications

OCTOBER 9, 2017

When you are featured on The Doctors, CNN or Time Magazine , or your local magazines, newspapers, TV or radio outlets on timely topics, you establish yourself as the authority in your field while at the same time serving as a resource to the communities you most want to reach.

Radio 40

Radio Newspapers Advertising Advertising 40

wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. View all shows—including free downloadable resources—at InfluenceProsPodcast.com. And, here's a quick transcript from my interview via the site. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement.

How To 63

How To Brand Branding Local 63

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. Host a community cleanup event or volunteer day with employees and customers. Martin’s Press.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Ethical Voices

DECEMBER 5, 2022

It goes from whether you’re talking about universal versus absolute ethics, and you may have a guiding principle, but how do you adapt it for the localities? You also must work with local languages. It’s a great resource and a great guide. Listen to the full interview, with bonus content, here. Absolutely.

Ethics 78

Ethics Publicity Radio Local 78

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. When do they post? Be prepared.

Interviews 40

Interviews Analytics Social Media Survey 40

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

PR Conversations

OCTOBER 11, 2018

Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. I also wonder whether disillusion may be inherent in PR/communications careers and act as a brake on long-term effectiveness. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers.

Government 103

Government Education Print Ethics 103

Stuart Bruce

MARCH 18, 2015

Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Free online training for trainers resources and guides. Local FE evening class courses? ? Lots of people I need to interview! Speaking to sales reps of relevant companies. Free webinars. Another CIPD course via the CIPR.

Training 60

Training Ethics Course Analytics 60

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I am just finishing my term as president of my temple locally. The neuro divergent, people who have mental health and wellbeing needs, LGBTQIA plus community.

Ethics 52

Ethics Publicity Data Agency 52

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. You’re often interviewed for pieces on the business of sports for media outlets like ESPN.

Sports 60

Sports Internal International Enterprise 60

Karen Freberg

DECEMBER 4, 2017

Peg Fitzpatrick wrote a great blog post for Social Media Examiner on how to get this started, so this is my go-to- resource. Depending on the scope of the project, you could have them create a strategic brief for a company, nonprofit, or local business to see how they could potentially use this for their community.

Education 42

Education Facebook Video Social Media 42

PRSay

SEPTEMBER 2, 2016

Using local resources is huge. I think tapping into those that are knowledgeable about the area, those that can help educate on best resources to utilize to get your message out. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun?

Sports 68

Sports Education Construction Television 68

PRSay

AUGUST 10, 2016

All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession.

Leadership 60

Leadership Groups Employee Industry 60

PR Conversations

JULY 17, 2014

It is a long-running and successful campaign that still resonates in our New Zealand community. Because it’s the biggest one in NZ, and while there’s stuff that could be better, overall it does things pretty well given its available resources. It is fronted by former All Black (rugby) player Sir John Kirwan , who has depression.

Real Estate 71

Real Estate Local Government Internal 71

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here. Read All About It!

Google 101

Google Nonprofit Engineering SEO 101

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

PR Conversations

OCTOBER 27, 2023

Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them. If resources are insufficient, then we should prioritize publics according to the impact the organization has on them or the impact they have on the organization. Where will this concept end up?

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

MARCH 11, 2019

It wasn’t long ago that I was on one of Shonali’s Pioneer Calls , seeking advice for a campaign I was working on called, “ Safe Families for Children, ” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care. Walk In Their Shoes.

Community 45

Community Resources Facebook Interviews 45

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources. It’s always going to happen so you can prepare well in advance.

Pitching 130

Pitching Strategy Publicity Media 130

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

Ethics 81

Ethics Community Conference System 81