Stern + Associates

FEBRUARY 20, 2023

The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes. How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities?

Local 99

Local Community Ethics Education 99

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. What I want to do in this post is examine tech tools that improve different dimensions of your writing. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

ReimaginePR

MARCH 30, 2020

Year Atlanta mountain community that is old includes advanced irrigation system. In my experience, they need to have a context for which they’re planning to leverage devices and tools. It particularly affects the business community. Education has always played an essential part in the accomplishment of our Nation.

System 120

System Community Education Enterprise 120

5W PR

NOVEMBER 24, 2023

This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes. Bias mitigation tools Utilize bias mitigation tools and platforms designed to help identify and correct bias in AI systems. These tools can provide insights into potential biases in real-time.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

5W PR

JUNE 9, 2023

Interactive discussions or Q&A sessions can create a sense of community, while live events can foster a strong connection between the brand and its followers. User-generated content is a powerful tool for brands. Armed with this knowledge, ambassadors can confidently and accurately communicate the brand’s message.

Brand 88

Brand Branding How To Guidelines 88

Cision

JUNE 23, 2016

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. So how do you turn followers into brand advocates? ET, PR and social media expert Shonali Burke will share her tips on how to build, engage and motivate your community on social media to increase reach and grow brand awareness.

Community 159

Community Social Media Training Education 159

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. This content showcases how their followers incorporate the brand’s products into their skincare routines. The goal is to foster a sense of community and authenticity. Skincare brands, in particular, benefit from influencer collaborations.

Brand 78

Brand Branding How To Analytics 78

Deirdre Breakenridge

FEBRUARY 23, 2018

ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Here are several of the topics / questions that Lee and our community will discuss the night of the 8th: Q1: Why is important to have a presence on social media even in college?

Brand 213

Brand Branding How To Social Media 213

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. The post How to Build an Executive Visibility Social Media Strategy appeared first on Stern Strategy Group. Happy posting!

Social Media 85

Social Media Strategy How To Media 85

Ethical Voices

APRIL 22, 2024

You’re never going to go wrong by saying what the source is or how you use the tools. Also, the advice that I give to a lot of my interns is to think about how you want to be remembered. Our community can be very small. I’ve had an exciting new title change. What is the best ethics advice you received?

Report 90

Report How To Ethics Nonprofit 90

5W PR

SEPTEMBER 20, 2023

Leveraging social media platforms Social media platforms are essential tools for culture-driven travel PR. PR professionals can design initiatives that connect travelers with local families, schools, or community organizations. These experiences not only create memorable moments but also generate shareable content for social media.

Travel 78

Travel Strategy How To Local 78

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers.

eBook 219

eBook How To Writing Community 219

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The company has long provided broadcast monitoring tools, which are often embedded as white label solutions for other media monitoring vendors. SocialChorus redesigns FirstUp Studio.

Tools 100

Tools Survey Pitching Analytics 100

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools.

Automotive 78

Automotive Policies Employee Corporate 78

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. As community manager, one of your main tasks is responding and interacting with audiences.

Community 60

Community Tools Measurement Crisis 60

Cision

FEBRUARY 13, 2017

In my Gmail, I receive many Google Alerts and notifications from Google Plus Communities. How it can help communications and marketing professionals: The Hangouts feature is a great tool for certain circumstances, and the video call feature has the utility of Skype with deeper Google integration. Google Webmaster Tools.

Google 244

Google Mobile How To Skype 244

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. You don’t have to rely on Facebook’s marketing tools to build a loyal following. Just drop us a comment below and let us know how you’re managing social as a B2B. We’d love to hear about them!

B2B 92

B2B Community Facebook How To 92

Deirdre Breakenridge

DECEMBER 13, 2017

In the spirit of connecting students, teachers and pros and with a goal to enhance professional development, #PRStudChat invites its community members to join a Twitter chat on December 21st at 12:00 p.m. We’ll be discussing the topic, “How to Motivate Students in the Classroom and in the New Year.”. About Spin Sucks.

How To 177

How To Education Community Twitter 177

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Where the architect might see everything social as awesome, the promoter sees it as an important, (somewhat) specialized tool. The post How to Segment Journalists By Social Media Use appeared first on Cision.

Social Media 247

Social Media How To Media Journalism 247

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook. Do you agree?

Tools 136

Tools Publicity SEO Measurement 136

PRSay

OCTOBER 5, 2020

Better yet, tools such as Sococo and Slack (which we use at my firm, Belle Communication) provide visual representations of who’s currently working and what they’re working on. Remote teams need simple, efficient tools for communication, collaboration and project management.

How To 182

How To Employee Survey Exercises 182

Stern + Associates

JULY 28, 2023

Research conducted by Edelman and LinkedIn revealed that 88% of executives view thought leadership as a potent tool for enhancing a company’s reputation , with 48% acknowledging its potential to positively sway purchasing decisions. It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

Stephen Waddington

FEBRUARY 12, 2021

I recommend aligning with communities and conversations around practice. The modernisation of public relations is a work in progress - digital continues to be a growth area for public relations practice Influencer relations is messy - earned relationships of paid media?

Publicity 103

Publicity How To Ethics Internal 103

Cision

DECEMBER 14, 2016

Chatbots trigger different content and logic based upon user input, and there are contextual tools that allow Facebook Messenger bots to parse language deviations. And Facebook is building up an analytics tool to help create and track metrics around Facebook Messenger bots. The “I know how to code a bit” chatbot.

Facebook 120

Facebook How To Customer Service Wikipedia 120

ZudePR

MAY 20, 2015

New PR Online Tools. I grappled with a bewildering array of online tools. Coalescing around @wadds , our merry band has catalogued and categorised 250 tools to help modern-day PRs do their job well. PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow.

eBook 60

eBook Tools How To Case Study 60

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Feel free to start a free trial to get an understanding of the tool. Corporate Communications As companies grow, corporate communications become more important. Have we missed any responsibilities of PR?

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

JUNE 26, 2017

This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram. How to Post to Instagram from your Computer. In the Chrome browser, you can use the developer tools to simulate a mobile browser. Paint.net.

Instagram 109

Instagram How To Mobile Community 109

Cision

NOVEMBER 21, 2017

With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to do that? How to Create an Effective Monitoring Strategy. The post How to Use Dynamic Listening to Reach New Customers appeared first on Cision.

How To 149

How To Social Media B2C Television 149

Cision

JULY 31, 2017

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing. Fortunately, there are several effective yet inexpensive tools that help make it easier to budget for a growing marketing campaign.

Strategy 215

Strategy How To Social Media Consumer 215

Stern + Associates

NOVEMBER 22, 2022

Using his lab’s breadboard software as a teaching tool, Christakis actively demonstrates the science behind grouping people together in ways that optimize cooperation and creativity. Here’s How to Leverage It appeared first on Stern Strategy Group. The Hidden Power of Shared Meaning. The post Your People Are Connected.

How To 62

How To Groups Employee Study 62

The Stalwart Blog

OCTOBER 9, 2017

In announcing her decision, she reasoned that Facebook no longer operated as an inclusive community, but instead a repository of anger, ridicule and uncivil discourse. I’m a marketer by trade and, therefore, an avid user of Facebook and other social media tools. I can’t disagree. I don’t intend to change that anytime soon.

Facebook 113

Facebook How To Social Media Engineering 113

ImPRessions - Crenshaw Communications

MARCH 3, 2022

“Representing some of the largest and fastest-growing solution providers in account-based marketing and demand generation, B2BSMX provides attendees the opportunity to meet with experts to tackle challenges such as how to optimize revenue operations and fine tune their go-to-market strategies to adjust to new realities.”.

Conference 304

Conference B2B Content Marketing Case Study 304

Stephen Waddington

NOVEMBER 1, 2017

There’s a hierarchy of effective communication that ranges from face to face communication to electronic means. Email, messaging, threads in community discussions are all a means of listening. There are a variety of tools and techniques including audits, data, focus groups, surveys, and listening tools.

How To 76

How To Survey Tools Data 76

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

JUNE 21, 2017

Today, PR professionals must learn how to justify their work with both the qualitative and quantitative so they can make more strategic decisions. It will set you apart from the 100 other people who only know how to write a press release,” said Iliff. For social amplification, go to your community. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329