Stern + Associates

SEPTEMBER 14, 2023

Seeing Others” offers leaders and employees the tools to put themselves in a safe context, allowing frank discussions about the lack of recognition without assigning blame. By creating sustainable workplaces with committed employees, retention, collaboration, and productivity are all boosted.

Employee 62

Employee Study Groups Strategy 62

PR for Anyone

OCTOBER 20, 2021

In this post I want to share how to create great content fast. Introduce your newest employee. Share your favorite place in the community. Welcome a new business in the community. Do a “how-to”. The post How to Create Great Content Fast appeared first on Christina Daves. Interview a customer.

How To 130

How To Video Interviews YouTube 130

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 180

How To Employee Survey Exercises 180

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. So, the GitLab staff decided to rope in the professional community for help. You asked, we answered: how is team-member-1 doing? HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The company has long provided broadcast monitoring tools, which are often embedded as white label solutions for other media monitoring vendors. SocialChorus redesigns FirstUp Studio.

Tools 101

Tools Survey Pitching Analytics 101

Deirdre Breakenridge

DECEMBER 13, 2017

In the spirit of connecting students, teachers and pros and with a goal to enhance professional development, #PRStudChat invites its community members to join a Twitter chat on December 21st at 12:00 p.m. We’ll be discussing the topic, “How to Motivate Students in the Classroom and in the New Year.”. About Spin Sucks.

How To 177

How To Education Community Twitter 177

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Feel free to start a free trial to get an understanding of the tool. Corporate Communications As companies grow, corporate communications become more important. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Solo PR Pro

MARCH 16, 2021

Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. To help you stand out and expand your business, Kami shared insights into how to take the necessary leaps to reach new heights. “The Use social media as a tool to add value and build relationships.

How To 97

How To Social Media Community eBook 97

Stern + Associates

JULY 28, 2023

Research conducted by Edelman and LinkedIn revealed that 88% of executives view thought leadership as a potent tool for enhancing a company’s reputation , with 48% acknowledging its potential to positively sway purchasing decisions. It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

Stern + Associates

NOVEMBER 22, 2022

His research and frameworks for identifying influential individuals and developing a shared meaning between a company and its employees are helping leaders across the world motivate workers, keeping them aligned, coordinated and committed to their organization. Here’s How to Leverage It appeared first on Stern Strategy Group.

How To 62

How To Groups Employee Study 62

Cision

MAY 18, 2017

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations. Social Selling: New Tools, Old Rules.

How To 198

How To Instagram Social Media LinkedIn 198

Solo PR Pro

MARCH 14, 2023

Start Your Solo PR Business with 5 Tools Public relations professionals know the value of planning. But, it's also easy to get so overwhelmed with R and P that you become paralyzed and unsure of how to get to implementation. And to take it one step further, publish a post announcing this news to your professional community.

Tools 52

Tools Banking LinkedIn Meeting 52

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. You don’t have to rely on Facebook’s marketing tools to build a loyal following. Highlight new business locations or employee hires. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook. Do you agree?

Tools 136

Tools Publicity Measurement SEO 136

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. How can you stand out? Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

5W PR

SEPTEMBER 13, 2019

How To Find Balance. A sound strategy considers the needs and interests of a company’s key stakeholders and tailors its communications to them in an open, clear and transparent manner. Besides customers or clients, all have employees and owners. In short, you have two key responsibilities. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Feel free to start a free trial to get an understanding of the tool. Corporate Communications. As companies grow, corporate communications become more important. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

You can tell a lot about a company by how it handles customer complaints. Businesses spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer, and the customer takes the case to the social mob. They hire high-powered PR agencies.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Cision

APRIL 21, 2015

Do each of your employees treat customers with respect? Want to turn employees into brand advocates? Get our free “Activate Employees on Social Media” tip sheet now! Make all your blog content easily sharable with social sharing tools. Analyze your business. Where are the cracks? Now move on to your service.

Marketing 120

Marketing How To Employee Advertising 120

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. It’s the primary tool for day-to-day communication within the organisation. The intranet is the unsung hero amongst PR channels.

System 52

System Employee Meeting Internal 52

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. By encouraging customers to share their experiences with the brand, companies can showcase real-life examples of how their products or services are being used. Brands can share photos and videos of employees at work.

Social Media 88

Social Media Media Education Survey 88

Sword and the Script

JUNE 6, 2023

” The company’s platform uses two different AI tools. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received. The other is a generative AI tool called “Taylor”, which itself is a white label of ChatGPT. Layoffs at internal comms platform.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 108

Report Publicity Marketing Pitching 108

Burrelles Fresh Ideas

MAY 30, 2023

Avoid relying on automated tools for this, as errors are common. Not to mention that it’s a PR activity in itself to show you’re genuinely enthusiastic about investing in professionals that represent a range of communities. The post How to Incorporate Accessibility into a PR Campaign first appeared on Burrelles.

How To 40

How To Ethics Education Creativity 40

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

You can tell a lot about a company by how it handles customer complaints. Businesses spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer, and the customer takes the case to the social mob. They hire high-powered PR agencies.

Customer Service 156

Customer Service Employee Reputation Leadership 156

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs).

Training 72

Training How To Course Software 72

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. .

Media Training 397

Media Training Crisis Communications Conference Training 397

PR for Anyone

JUNE 30, 2022

What are you doing for the community? How are you changing the world? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. That’s the key… value….

Crisis 130

Crisis YouTube Video Industry 130

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. He looked at several ABM platforms tools and concluded they all pretty much do the same thing in similar ways.

Survey 114

Survey Software Technology Tools 114

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. URL shortening tool and UTM parameters. I was recently in a new business meeting ($150MM business; 500 employees) where their CRM is on the whiteboard in the conference room.

How To 120

How To Software Analytics Google 120

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Justin Goldstein | Press Record Communications.

Marketing 169

Marketing Employee Content Marketing Training 169