PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. One fashion publicist pushed too hard at the start of the pandemic and found herself with unwanted publicity in The New York Times. She was selling latex underwear calling it an “inescapable fashion sensation.”. BlackLivesMatter.”.

Communications 199

Communications Viral Fashion Public Affairs 199

PRSay

AUGUST 6, 2019

They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Target was the first brand in 2018 to create a Gen Z incubator comprised of teens and college students by investing in Gen Z entrepreneurs across music, fashion and pop culture. Tip 1: Innovate w ith an incubator.

Television 158

Television Instagram Consumer Newspapers 158

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Barokas

DECEMBER 20, 2017

Learning how one utility set up a community solar farm or a battery storage unit helps other utilities glean concrete lessons and plan their own programs. Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Those are key to leadership success.

Construction 68

Construction Healthcare Leadership Local 68

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. PepsiCo CEO Ramon Laguarta committed $400 million over five years to “to lift up Black communities and increase Black representation at PepsiCo.”.

Internal 100

Internal International Banking Financial 100

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. If you get an inquiry, you need to respond in a timely fashion.

Company 102

Company Survey Pitching Report 102

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

APRIL 11, 2012

Tarnishing your brand doesn’t have to happen in such a dramatic fashion. Take the time to develop a crisis communications plan. How your company behaves in a crisis can/will determine how the public responds to its leadership & services in the days and weeks that follow, making or breaking your bottom-line in the process.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. Everyone on the marketing team should be expected to contribute in some fashion once per month. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 190

Content Marketing B2B Marketing How To 190

Communications Conversations

MAY 30, 2018

The Sprosty opportunity put me in a position to learn immensely from other startups and retailers, and Studio/E provided the space to explore the idea of following my true passions: art, professional fashion, and women in leadership. Prior to Alice Riot, I had zero background in fashion or apparel.

Apparel 106

Apparel Public Affairs Training Corporate 106

Waxing UnLyrical

FEBRUARY 27, 2015

And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc. But the whole point of being a grown-up is that you engage thoughtfully and in a measured fashion. How to use social media (not). ” This is true. Based in the Washington, D.C.,

Social Media 40

Social Media How To Media Twitter 40

Waxing UnLyrical

JANUARY 31, 2013

The community music store down the street won’t offer the supplies that the serious oboist must have, so we travel farther or go online to find the things we need. It’s easy to rent a mediocre instrument from the community music store down the street, and sound like a strangled duck.

System 93

System Fashion Travel Community 93

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Looking for a way to get your creative juices flowing?

Healthcare 60

Healthcare Trade Shows How To Conference 60

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking.

Crisis 63

Crisis Crisis Management Leadership Training 63

5W PR

APRIL 18, 2024

Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion.

B2B 78

B2B Media LinkedIn Infographics 78

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. It is a long-running and successful campaign that still resonates in our New Zealand community. What is your idea of PR nirvana? When people “get it” about PR. What do you regard as the lowest depth of misery in PR?

Real Estate 71

Real Estate Local Government Internal 71

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

Waxing UnLyrical

FEBRUARY 17, 2016

This is the ongoing battle cry of all business communities. Think of industries that have little to nothing to do with you: cars, sodas, electrical wiring, horticulture, cooking, fashion, and exercise. I’ve been thinking about these a lot lately, so I figured it’s time to explore what they are and start an industry-wide discussion.

Industry 0

Industry Creativity System Training 0

Sword and the Script

MARCH 1, 2022

I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Mr. Crawley is a full-time managing partner at the PE firm that owns Cision.

Software 129

Software Case Study Advertising Advertising 129

PR Conversations

OCTOBER 29, 2015

These days such programs may be called ‘community engagement’ – and involved developing new concepts to make road safety, if not sexy, at least interesting. You may have staff who depend on you for leadership. working with local petrolheads to beef up their events as a platform for getting out the road safety message.

Publicity 40

Publicity Local Training Education 40

Cision

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure.

Sports 245

Sports Agency Industry Creativity 245

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Take the video to fashion writers and bloggers to create a robust story pitch.

Trends 149

Trends Fashion Video YouTube 149

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. We updated and monitored this grid regularly, ensuring that we followed up on requests in a timely fashion to connect our experts with inquisitive reporters.

Publicity 158

Publicity Social Media Report Fashion 158

Rock the Status Quo

SEPTEMBER 3, 2014

It’s more fashionable. Like every orchestra needs a conductor, agencies need senior account executives and leadership who can map out an integrated strategy across PR, content marketing, social media, SEO, email marketing and other disciplines. Digital agency – doesn’t that sound impressive and in demand? Not usually.

Agency 188

Agency SEO Advertising Advertising 188

Beyond PR

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure.

Sports 81

Sports Agency Industry Creativity 81

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our take on PR Couture: While PR Couture’s content is mostly tailored for fashion and lifestyle communication pros, we encourage all to take a look at their blog.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. In this sense, the webinar doubles as something akin to an old-fashioned press conference. . — Jeff Perkins (@jeffperkins8) December 7, 2016.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

NOVEMBER 1, 2010

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida Department of Public Relations Advisory Council; served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005. -Don

Measurement 103

Measurement Education Facebook Course 103

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has helped me grow into the professional I am today, and I want to give back to this community that has given so much to me.

Ethics 68

Ethics Leadership Examples Fashion 68

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

PR Conversations

DECEMBER 16, 2015

The representation argument is that PR practitioners need to reflect the communities in which they operate; indeed, that there is a business advantage in employing a diverse workforce. Take discussion and acceptance of transgender communities. There are many other issues affecting gender equality, notably around pay and progression.

Groups 40

Groups Sports Study Examples 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 98

Social Media Marketing Media Creativity 98

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. Not to mention a huge fan of all things PR, social media, and fashion related. He was a rock star in his work with the Navy, where he received multiple awards for his outstanding work and leadership.

Groups 60

Groups Internal International Conference 60

PR Conversations

SEPTEMBER 10, 2014

Holcombe Parkes begins with the statement: “ Whatever may have been said in the preceding chapters regarding use of the tools of public relations at the company level applies in a general way to pubic relations at the association level – only more so – and in a fashion which invites a reappraisal of these tools.”

Publicity 67

Publicity Advertising Advertising Community 67