Expert insights. Personalized for you.
Before, traditional PR had virtually no place in the marketing mix to reach gay and lesbian consumers (as other facets of the community - the “BTQA” - were yet to be recognized) for fear of backlash or alienating a mainstream audience. Back then, brands who engaged with the community did so in silos, without using earned or owned media. They have a rich history of celebrating diversity and supporting the community on multiple levels. MORE
They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. Because the power of adverse childhood events to permanently mar a human being’s life is astonishing, and depressing. Please think about what you can do to help these children and their school communities. MORE
It can be difficult to find silver linings in the pandemic and in the tragic events that led to the renewed fight for social justice—although the latter, while long overdue, is a step in the right direction. MORE
This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. Engage your professional community. Empower your team to support the community. MORE
Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. He or she can become your point of contact for visual assets around local events. MORE
Last Tuesday, members of the Ragan online community took to Twitter to share how they’ve been adjusting to WFH life—including their top productivity tips, must-haves for a comfy space and ways to reduce stress and anxiety. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. MORE
This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. Muehlbauer shared a live stream on Twitter that let his 2,400+ followers experience some of the event’s magic: Live from #SXSWestworld #sxsw [link]. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly. How can influencers shape events? MORE
As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. Simply ask someone in the community for ideas. Make it more than a moment—make it a movement. MORE
How simplyIC remodeled its event by focusing on delegate experience. As a business that sits at the intersection of internal communications and technology when COVID-19 hit the UK, cancelling the event didn’t feel like the right option. MORE
Chatelle Jeram will lead a series of four sessions in my Facebook community to explore personal mental health and wellbeing during December. A discussion about the second lockdown in the UK led to a wide-ranging discussion in my Facebook community about mental health and wellbeing. MORE
Spinning in-person events into virtual confabs has been an exciting opportunity for some PR pros. Her team spends quite a bit of time on Zoom, embracing a daily video chat and other remote interactions, such as a group yoga class to help build community when people can’t gather in an office. MORE
We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. There are a ton of benefits in creating, managing and building a community. Understand managing a community does take time. MORE
Hospitals and health care institutions have a crucial role to play in this struggle to get as many shots into arms as possible, though misinformation, skepticism, mistrust and inequalities remain major barriers to overcome—especially in communities of color. of educational events. # MORE
Many organizations worldwide are canceling trade shows, internal events and media happenings. With coronavirus spreading, should you cancel that big event your organization is planning, or press ahead with it? We’ve opted to have the event online rather than in person,” he says. MORE
Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. Dr. Kyle Bogan’s show, covering local events and dental care tips, is the winner of Ragan’s 2019 Health Care PR & Marketing Award for Best Podcast. The podcast offers educational insight into a dentist’s view of the dangers of vaping and offers a platform to community leaders to share about their current initiatives. MORE
Conferences and events don’t transfer easily to the web but the PRCA, Provoke Media and the Virtual PR Summit have thought hard about how to create successful virtual events. Events were among the first business activity to be hit by the COVID-19 crisis. industry events COVID19 MORE
More leaders are coming into the conversation, and internal DE&I efforts are seeing higher rates of participation in areas including training events and resource groups. Knowing who is in the community and who will participate is crucial for scaling your program. MORE
On Tuesday, April 21, 2020, members of the Ragan community partook in our twitter chat discussing the best practices for working remotely and attending or hosting virtual meetings. Juston Teach is the d irector of Virtual Events at Ragan Communications. MORE
Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We Community, which we are going away from, is so important to our program. MORE
I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. MORE
#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. You can catch a replay of the webinar via the Comms School community on Facebook. The start point is finding a community to join. Participating in a community A community is a means of people coming together around a shared interest, often to achieve a common goal. Communities of practice go a stage further. MORE
Jennie, her students (#DonohuePRCases) and the #PRStudChat community will cover several topics during this chat sponsored by @SpinSucks. It’s also a community where people have fun discussions, brainstorm, ask for help, and make new friends. Event Mentoring PR 2.0 MORE
This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers. On Thursday, February 9, the public relations community will come together to celebrate history’s most prominent black public relations pioneers. As a result, they can feel excluded from the rest of the PR community. MORE
Velazquez shared insights from MTV’s approach to covering live events—which you can apply to your strategy, even if you’re not on the Billie Eilish beat. Velazquez emphasized the importance of recruiting and empowering community managers representative of the demographic you’re keen to reach. MORE
ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Event Media PR 2.0 MORE
Event marketing is on the rise. A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals. Two-thirds surveyed say they plan to increase spending on live events in 2019. Given this rise in live events, how can PR pros help brands make the most of these opportunities? MORE
Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We MORE
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. MORE
On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. Here are several of the interesting insights our community members shared: According to community responses, levels of creativity will vary among professionals and your environment plays an important role. The #PRStudChat Community Shares Insights appeared first on Deirdre Breakenridge. Creative Event PR 2.0 MORE
” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. How to Build Creativity and Self-Expression with Your Community. MORE
They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. Because the power of adverse childhood events to permanently mar a human being’s life is astonishing, and depressing. Please think about what you can do to help these children and their school communities. MORE
It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Host Live Events. MORE
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. What advice do you have for extending an event’s longevity? MORE
Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” ” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process. Ethics Event PR 2.0 MORE
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!). MORE
You’re invited to join a new Unconference learning and development event. Nine months ago I created an online community of practice for people studying and working in marketing, media and PR. Several people suggested one-off events and discussions. events MORE
ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too. Content Event Media PR 2.0 Owned media is less about controlling your content and more about creating what your customers need and prefer from you. MORE
Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. As community manager, one of your main tasks is responding and interacting with audiences. MORE
Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., On the 15th, we will dive into social media and change with Ai, and the #PRStudChat community, discussing the following: Have you ever embarked on a self-reinvention journey? How can online communities help people facilitate change in their lives and careers? Event PR 2.0 MORE
ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. PR professionals, educators and students will engage in a community discussion to share their perspectives on PR learning today. Questions to be answered by the community will include: What are or what were your favorite and least favorite public relations courses? Event Mentoring PR 2.0 On Tuesday, October 13th at 8:30 p.m. MORE
ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. MORE
Stephen Waddington
JANUARY 25, 2021
You’re invited to join a new Unconference learning and development event. Nine months ago I created an online community of practice for people studying and working in marketing, media and PR. Several people suggested one-off events and discussions. events
PR Expanded
MARCH 9, 2020
Jennie, her students (#DonohuePRCases) and the #PRStudChat community will cover several topics during this chat sponsored by @SpinSucks. It’s also a community where people have fun discussions, brainstorm, ask for help, and make new friends. Event Mentoring PR 2.0
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PR Expanded
NOVEMBER 11, 2019
It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Host Live Events.
PR Daily
SEPTEMBER 21, 2020
More leaders are coming into the conversation, and internal DE&I efforts are seeing higher rates of participation in areas including training events and resource groups. Knowing who is in the community and who will participate is crucial for scaling your program.
PR Daily
JUNE 12, 2020
This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. Engage your professional community. Empower your team to support the community.
Stephen Waddington
NOVEMBER 24, 2020
Chatelle Jeram will lead a series of four sessions in my Facebook community to explore personal mental health and wellbeing during December. A discussion about the second lockdown in the UK led to a wide-ranging discussion in my Facebook community about mental health and wellbeing.
Shift Communications
JULY 10, 2015
Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. As community manager, one of your main tasks is responding and interacting with audiences.
PR Expanded
NOVEMBER 5, 2018
Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., On the 15th, we will dive into social media and change with Ai, and the #PRStudChat community, discussing the following: Have you ever embarked on a self-reinvention journey? How can online communities help people facilitate change in their lives and careers? Event PR 2.0
PR Daily
APRIL 23, 2020
On Tuesday, April 21, 2020, members of the Ragan community partook in our twitter chat discussing the best practices for working remotely and attending or hosting virtual meetings. Juston Teach is the d irector of Virtual Events at Ragan Communications.
Sword and the Script
NOVEMBER 24, 2020
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.
Waxing UnLyrical
APRIL 9, 2020
I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices.
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PR Expanded
OCTOBER 5, 2016
ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Event Media PR 2.0
PR Daily
APRIL 8, 2021
Hospitals and health care institutions have a crucial role to play in this struggle to get as many shots into arms as possible, though misinformation, skepticism, mistrust and inequalities remain major barriers to overcome—especially in communities of color. of educational events. #
PR Expanded
JANUARY 14, 2019
ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too. Content Event Media PR 2.0 Owned media is less about controlling your content and more about creating what your customers need and prefer from you.
PR Expanded
SEPTEMBER 1, 2016
Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” ” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process. Ethics Event PR 2.0
PR Daily
MARCH 25, 2020
Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. He or she can become your point of contact for visual assets around local events.
PR Expanded
FEBRUARY 6, 2017
This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers. On Thursday, February 9, the public relations community will come together to celebrate history’s most prominent black public relations pioneers. As a result, they can feel excluded from the rest of the PR community.
PR Daily
MARCH 18, 2019
Event marketing is on the rise. A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals. Two-thirds surveyed say they plan to increase spending on live events in 2019. Given this rise in live events, how can PR pros help brands make the most of these opportunities?
PR Expanded
NOVEMBER 24, 2015
On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. Here are several of the interesting insights our community members shared: According to community responses, levels of creativity will vary among professionals and your environment plays an important role. The #PRStudChat Community Shares Insights appeared first on Deirdre Breakenridge. Creative Event PR 2.0
PR Expanded
FEBRUARY 13, 2015
ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together.
PR Daily
OCTOBER 8, 2018
Before, traditional PR had virtually no place in the marketing mix to reach gay and lesbian consumers (as other facets of the community - the “BTQA” - were yet to be recognized) for fear of backlash or alienating a mainstream audience. Back then, brands who engaged with the community did so in silos, without using earned or owned media. They have a rich history of celebrating diversity and supporting the community on multiple levels.
PR Daily
MARCH 6, 2020
Many organizations worldwide are canceling trade shows, internal events and media happenings. With coronavirus spreading, should you cancel that big event your organization is planning, or press ahead with it? We’ve opted to have the event online rather than in person,” he says.
PR Daily
SEPTEMBER 27, 2019
Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. Dr. Kyle Bogan’s show, covering local events and dental care tips, is the winner of Ragan’s 2019 Health Care PR & Marketing Award for Best Podcast. The podcast offers educational insight into a dentist’s view of the dangers of vaping and offers a platform to community leaders to share about their current initiatives.
Waxing UnLyrical
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).
PR Daily
JUNE 16, 2020
As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. Simply ask someone in the community for ideas. Make it more than a moment—make it a movement.
Stephen Waddington
MAY 30, 2020
Conferences and events don’t transfer easily to the web but the PRCA, Provoke Media and the Virtual PR Summit have thought hard about how to create successful virtual events. Events were among the first business activity to be hit by the COVID-19 crisis. industry events COVID19
PR Daily
AUGUST 13, 2020
It can be difficult to find silver linings in the pandemic and in the tragic events that led to the renewed fight for social justice—although the latter, while long overdue, is a step in the right direction.
Waxing UnLyrical
MARCH 16, 2015
” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. How to Build Creativity and Self-Expression with Your Community.
PR Daily
APRIL 14, 2020
Last Tuesday, members of the Ragan online community took to Twitter to share how they’ve been adjusting to WFH life—including their top productivity tips, must-haves for a comfy space and ways to reduce stress and anxiety. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].
Stephen Waddington
JUNE 15, 2020
How simplyIC remodeled its event by focusing on delegate experience. As a business that sits at the intersection of internal communications and technology when COVID-19 hit the UK, cancelling the event didn’t feel like the right option.
PR Daily
MARCH 12, 2020
Velazquez shared insights from MTV’s approach to covering live events—which you can apply to your strategy, even if you’re not on the Billie Eilish beat. Velazquez emphasized the importance of recruiting and empowering community managers representative of the demographic you’re keen to reach.
Scott Public Relations
FEBRUARY 14, 2019
They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. Because the power of adverse childhood events to permanently mar a human being’s life is astonishing, and depressing. Please think about what you can do to help these children and their school communities.
PR Daily
SEPTEMBER 2, 2020
Spinning in-person events into virtual confabs has been an exciting opportunity for some PR pros. Her team spends quite a bit of time on Zoom, embracing a daily video chat and other remote interactions, such as a group yoga class to help build community when people can’t gather in an office.
Stephen Waddington
APRIL 23, 2019
#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. You can catch a replay of the webinar via the Comms School community on Facebook. The start point is finding a community to join. Participating in a community A community is a means of people coming together around a shared interest, often to achieve a common goal. Communities of practice go a stage further.
Waxing UnLyrical
APRIL 29, 2015
Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We Community, which we are going away from, is so important to our program.
Scott Public Relations
FEBRUARY 14, 2019
They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. Because the power of adverse childhood events to permanently mar a human being’s life is astonishing, and depressing. Please think about what you can do to help these children and their school communities.
PRSay
AUGUST 25, 2020
Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We
Waxing UnLyrical
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. What advice do you have for extending an event’s longevity?
Karen Freberg
JANUARY 26, 2019
We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. There are a ton of benefits in creating, managing and building a community. Understand managing a community does take time.
PR Daily
JULY 9, 2018
This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. Muehlbauer shared a live stream on Twitter that let his 2,400+ followers experience some of the event’s magic: Live from #SXSWestworld #sxsw [link]. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly. How can influencers shape events?
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