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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

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Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by creating an engaged community of attendees, but it also allows for a better ROI for both […].

Marketing 195
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Lockdown Unconference comms event

Stephen Waddington

You’re invited to join a new Unconference learning and development event. Nine months ago I created an online community of practice for people studying and working in marketing, media and PR. There have been lots of proactive suggestions within the community for proactive means of support during this most recent lockdown.

Pitching 158
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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Host Live Events. Listeners like, and are beginning to expect, live podcast events.

Community 206
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What’s next for WaddsCon: May report and future events

Stephen Waddington

Here’s a report from the May event and what’s coming up in June. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. The event is recognised as a learning and development activity by both the CIPR and PRCA. We’ve raised £1,000 over the past two events.

Report 203
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Creative Brand Events for Spring

5W PR

Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression. Companies can host such events at botanical gardens or outdoors, providing live music, refreshments and photo ops.