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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294
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Creating Community Through Beauty Marketing: Building Loyalty Beyond Product

5W PR

Beauty brands are increasingly turning to community-building strategies to foster these connections and cultivate a dedicated following. By prioritizing authenticity, engagement, community building, loyalty programs, and social impact, beauty brands can create a powerful and lasting connection with their customers.

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How To Keep Your Event Growing In The Off-season

5W PR

Public relations plays a vital role in maintaining steady event attendance during off-peak seasons. Many event organizers face significant challenges when trying to fill seats outside their prime booking periods, but strategic PR efforts can turn this challenge into an opportunity.

How To 78
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When Crisis Strikes: A Strategic Guide to Event PR Management

5W PR

Media storms can devastate an event’s reputation within hours. For event organizers, the stakes are particularly high – your brand’s survival often hinges on how you handle those first critical hours after an incident. Success requires careful preparation, decisive action, and authentic communication.

Crisis 78
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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. There is a lot to learn (and will be learned) from this mainstream news channel. Read more.

Twitter 293
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Mastering Hybrid Events: A Strategic Guide for PR Teams

5W PR

The rise of hybrid events has fundamentally changed how PR teams connect with audiences. The most successful hybrid events now combine the energy of in-person interaction with the reach and accessibility of digital platforms, creating rich experiences that serve diverse audience needs.

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Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by creating an engaged community of attendees, but it also allows for a better ROI for both […].

Marketing 195