Prohibition

OCTOBER 23, 2023

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception. It stresses the importance of establishing trust and implementing safeguards when using AI in PR – most likely creating a tug-of-war between product teams and ethics teams.

Ethics 62

Ethics Communications Pitching Retail 62

Ethical Voices

FEBRUARY 12, 2024

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. Possibly including your walking ethical challenge of your boss, what is the most difficult ethical challenge you’ve ever confronted in your career? People are not props.

Ethics 80

Ethics Nonprofit Community Examples 80

Bianchi Biz Blog

AUGUST 3, 2023

To help you get started, we offer the following template that is based on our research of current best practices: [Automotive Supplier Name] AI Policy This AI policy aims to establish guidelines and best practices for the responsible and ethical use of Artificial Intelligence within [Automotive Supplier Name].

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical. Look closely and you’ll find plenty of stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. Communication Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Stephen Waddington

APRIL 24, 2018

It's an incredibly useful piece of work that enables employers to understand their team’s existing strengths and identify where training resources need to be committed. To conduct formative and evaluative research to underpin communication strategies and tactics 4. To build and enhance organisational reputation 7.

Education 95

Education Ethics Resources Software 95

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

Government 113

Government Education Community Big Data 113

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

NOVEMBER 17, 2019

Other professions have already done major work on the shape of their future workforce, reviewing education and training, looking at their future role in organisations and society and at the ethics of AI. We need to get cracking and get on with some serious work in all these areas,” she said.

Report 96

Report Ethics Government Training 96

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Take the time to train your PR team in accessibility issues. It is respectful, ethical, and more effective to put effort and consideration into each of your content types.

How To 40

How To Ethics Education Creativity 40

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Among programs that do incorporate digital training, social media is typically listed as an elective. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I took it as an elective.”

Education 150

Education Training Course Social Media 150

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. So it was refreshing when Copyblogger, a popular blog, software and training organization, deleted its Facebook page in October, opened their kimono and publicly explained why.

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

AUGUST 10, 2011

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity. For more on content rules, check out this great book.).

Ethics 75

Ethics Community Internal International 75

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

MAY 6, 2016

Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. Because smart Social PR isn’t about using tools and technology willy-nilly just because we can. .” “Douche machine.” And this pisses me off. Mark your calendars, peeps. It’s free.

Pitching 40

Pitching Training Banking Sports 40

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. The Role of Technology on the Legal Market. The rationale is, while these lawyers have passed the bar exam, they don’t have the experience to provide legal counsel the business needs, and GCs don’t want to train them. Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

NOVEMBER 9, 2015

And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. How to Prevent a Social Media Crisis.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. None of the data you submit will be used to train ChatGPT’s models. It makes sense.

Software 128

Software Pitching Ethics Privacy 128

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. Personnel crisis. Man-made disasters.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

MARCH 15, 2012

In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before.

Publicity 65

Publicity Comparison Fashion Ethics 65

Solo PR Pro

AUGUST 2, 2022

Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Waxing UnLyrical

APRIL 12, 2011

We are the masters of our own ethical and procedural checks (no pressure). If there is one thing PR professionals have demonstrated we are good at, it’s our ability to adapt and adopt emerging concepts and technologies for the purpose of serving our customers better. The idea of polling and surveying is catching on (again).

Survey 92

Survey Interviews Social Media Education 92

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 198

Writing Communications Marketing B2B 198

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. I tried with the new stores to engage the local community.

Ethics 52

Ethics Strategy Real Estate Local 52

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Navigating the Ethics of Artificial Intelligence. Leading Technology and Humans Rights Scholar Who Helps AI, Video Game and App Developers Avoid Building Biases into Products.

Leadership 62

Leadership Policies Engineering Technology 62

Stephen Waddington

NOVEMBER 26, 2020

Guild has been developed by econsultancy founder Ashley Friedlein as a platform for messaging and community development. In each of the three use cases that I’ve cited there are clear metrics that you can define to measure the value of a tool to your agency or communication team. Make sure you're on the right side of ethical codes.

Tools 175

Tools How To Agency SEO 175

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

Ethics 83

Ethics Publicity Guidelines Technology 83

Communications Conversations

OCTOBER 29, 2014

People with ethics. People who are trained in journalism. People who (hopefully) care about the community they live in. And, they’re trained journalists. But, by and large, I trust them to do the job they are tasked with–to deliver the news and inform the community around them. Each and every day.

Newspapers 152

Newspapers Print Local Instagram 152

Cision

OCTOBER 14, 2015

Many of these sites have active communities of commenters, creating another opportunity to engage. However, with access to the data and some training in using it, data journalism can empower citizen journalists. More data journalism. Want more insights on the effect of social media on journalism?

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

AUGUST 12, 2014

I went to Parris Island six days after graduating high school and would spend the better part of a year in training. The National Guard, a reserve component of the Army to which I later transitioned for a commissioning program, ran several youth programs that in many ways was (and still is) a community relations program.

How To 116

How To Film Agency Corporate 116

Cision

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. MS: The biggest challenge for any senior PR leader is recruiting, hiring, training and retaining awesome and diverse talent.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. MS: The biggest challenge for any senior PR leader is recruiting, hiring, training and retaining awesome and diverse talent.

Sports 81

Sports Agency Industry Creativity 81

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148