The Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. The more you know about your customers, clients, employees, and competitors, they better your planning will be. That has certainly proven to be the case.

Social Media 162

Social Media Media Analysis Data 162

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. It may feature unintuitive interfaces, causing employee confusion and frustration.

Internal 97

Internal International Communications Employee 97

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. In a blockchain-based system, all transactions are recorded and stored in a public ledger. Control Your Reputation.

Reputation 78

Reputation Web System Data 78

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. What marketing hopes martech will help them improve. What do marketers aim to achieve the most?

Survey 114

Survey Software Technology Tools 114

PR for Anyone

JUNE 30, 2022

What are you doing for the community? The system works! Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. What major accomplishments have you achieved?

Crisis 130

Crisis YouTube Video Industry 130

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

PR for Anyone

DECEMBER 5, 2023

Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products. A True Leader Empowering Future Innovators As many business owners have experienced, finding employees amid the post-COVID work environment has been a challenge for RB Pest Solutions.

Industry 130

Industry Travel Education Employee 130

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” It’s a place where there are employee resource groups for women, LGBTQIA+, people of color, veterans and others.

Resources 142

Resources Nonprofit Groups System 142

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? community, partners, media, social influencers). Finding the truth today is difficult. It seems we are in the era of “post-truth.”. Your staff?

Reputation 78

Reputation Government Film Viral 78

Cision

MAY 26, 2017

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Cause marketing starts with proper affiliation. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150

Sword and the Script

JUNE 13, 2023

Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. This company makes the key cards that many corporations use to give employees office access. Research, read, be active in the respective community and write compelling pitches. This is better than survey data because it’s behavioral.

Journalism 129

Journalism Media Relations Report Media 129

Sword and the Script

JANUARY 18, 2020

While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about. For example, at what point does data and targeting cease to become marketing or PR and cross the line into manipulation? 1) The risks of disinformation in business.

Film 87

Film Ethics Employee Data 87

Konnect Agency

AUGUST 10, 2020

As a Los Angeles-based PR , brand strategy and digital marketing agency, this is our seventh year making the LABJ Best Places to Work list, our third time cracking the top three, and our first time earning the number one slot. We put our community (aka team members) first and value teamwork and collaboration.

Journalism 52

Journalism Agency Employee Community 52

Stephen Waddington

MARCH 29, 2020

It followed support from the Treasury for large employees a week ago. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Freelancers received a government invention this week.

Crisis 167

Crisis Government Privacy Sports 167

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. “Facebook has set up a system of incentives that is pulling people apart.”

Facebook 79

Facebook Social Media Government Employee 79

The Proactive Report

OCTOBER 12, 2015

Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business.

SEO 100

SEO Google Pinterest LinkedIn 100

Scott Public Relations

OCTOBER 13, 2019

One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved. As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Stern + Associates

APRIL 13, 2023

But it is especially hard when new markets often look less profitable than existing ones and all organizations become increasingly comfortable with the status quo. Audiences also learn how to critically read climate coverage in the media, government assessment reports and the research literature.

Policies 94

Policies Energy Government Crisis 94

Scott Public Relations

OCTOBER 13, 2019

One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved. As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. I have colleagues who also layer on Trello and other content management systems as well.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 2) What are the key communications challenges facing the organization? employees in the U.S. –

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. (in West Bengal!) Here they are: 1.

Mobile 101

Mobile Community System Social Media 101

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. Public service media is failing the public Thank you My thanks to the following communities and individuals.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Because these external award announcements have an effect on employees! 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Maxim Behar

APRIL 11, 2024

So historical circumstances make us uncomfortable in a market environment. We're all part of a market environment and value competition because it drives improvement. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. Is there a market mindset there?

Television 59

Television System Interviews Travel 59

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” “A list is the community you have the opportunity and pleasure to serve.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Scott Brinker. . Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

When someone like Elon Musk says that Tesla batteries could be used to replace Puerto Rico’s electrical system, there’s a grain of thought leadership there. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Be open to recommendations. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Reputation Us

JANUARY 11, 2016

Depending on your organizations’ systems, consider being upfront and clear about your cost structures. The trend for successful brands is to develop patient-focused, data-based content that offers expert advice, shares real-life experiences, and invites readers to connect with fellow patients in an online community.

Communications 60

Communications Insurance Insurance Privacy 60

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. For example, you shouldn’t copy and paste proprietary data with a generative AI system. AI input optimization could evolve into a marketing specialization in the same way SEO did. It’s not conscious.

Software 78

Software Company Pitching Training 78

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 all 210 U.S.

Industry 87

Industry Media Technology Employee 87

PR Fuel

AUGUST 27, 2020

That’s where marketing and promotion come in. This kind of press release allows you to showcase your involvement in the community or with an organization that is focused on the greater good. This kind of press release is also a wonderful opportunity to promote your employees’ involvement in community outreach.

Nonprofit 98

Nonprofit Local Writing Examples 98

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In 2021 it went on a $100 million buying spree: In June, it made a $24.5

Software 78

Software Case Study Technology Tools 78