Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” About 80% of managers are worried “about retaining valued employees.”

Survey 101

Survey Trends Marketing Creativity 101

PRSay

MAY 10, 2022

You’ll master a four-step system for getting readers to pay attention to your message, understand it, remember it and act on it. DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. Save $100 with coupon code PRSA22.

Case Study 191

Case Study Training Writing Storytelling 191

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

5W PR

MAY 17, 2024

From AI-powered threat detection systems to automated response protocols, the technology is being harnessed to improve the speed and effectiveness of cybersecurity defenses. AI’s Impact on the Workforce: Another critical discussion point was AI’s role in the cybersecurity job market.

Conference 78

Conference System Training Technology 78

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The key to this is a strengths-based attitude. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. A year later, it went on a $100 million shopping spree buying up companies that seemed to me aimed at expanding its TAM from PR to marketing. In 2020, the company quietly went IPO raising $400 million.

Brand 155

Brand Branding Reddit Pitching 155

Shift Communications

JUNE 21, 2022

For the crypto market and in crypto marketing, it’s a tale of evolution. At SHIFT, we see this dynamic play out in many of the industries in which our clients operate, especially in emerging markets and those our clients are redefining. By Darren Weiss, VP, Crypto and Blockchain. The mood outside the conference?

Marketing 60

Marketing Financial System Conference 60

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. So what do the rapid changes of 2020 mean for your organization?

System 157

System Community Social Media Employee 157

PRSay

NOVEMBER 18, 2022

Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. If the dollar weakens and an alliance of new payment systems arises from India, China and Russia, how can U.S. Uncertainty allows communications to thrive.”. During his Nov. businesses plan for that possibility?

Communications 86

Communications Conference Survey Corporate 86

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 97

Internal International Communications Employee 97

Communications Conversations

JUNE 6, 2018

How are they getting away with asking prospective employees to jump through all these hoops (like 12-person panel interviews)? Here are three suggestions to moving toward a more effective system: Commit to responding to active applicants within 24 hours. I mean, job seekers often turn into employees. All good questions.

Communications 79

Communications Marketing System Interviews 79

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Axia PR

FEBRUARY 27, 2022

Removable media is any type of storage device you can remove from a computer while the system is running. As marketing, public relations, and communications employees, the amount of files you have on your computer probably exceeds the amount of storage available.

Media 62

Media System Employee Data 62

Buzzstream

MAY 12, 2020

For many managers and employees, the last few weeks has been the first time in their careers that they have worked from home, or had to manage remote employees. Tools and Systems. The Covid-19 pandemic has forced many companies to move significant proportions of their staff to remote working. .

Strategy 103

Strategy Employee System Tools 103

PRSay

MAY 26, 2020

Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. The health system has launched a comprehensive “Welcome Back” campaign to let patients know that they can safely return for care. Dennis Wilson, Jr.,

Communications 189

Communications Crisis System Healthcare 189

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Axia PR

FEBRUARY 19, 2022

As marketing, PR, and communications employees, you use email constantly. Ransomware is malware that encrypts your files, making any other files and systems that depend on them unstable. This means you are vulnerable to the estimated 94% of ransomware that arrives via email, according to CSO Online.

System 62

System Employee Data Company 62

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Stephen Waddington

JUNE 3, 2018

While there is an increasing and improving body of research in the academic sphere, research (because of its process) lags the market. I spoke last week to a senior PR professional in the Irish market who is embracing the engagement with students. Theory lags practice, lags theory But PR is a living, applied subject.

System 60

System Industry Leadership LinkedIn 60

Axia PR

MAY 15, 2022

As public relations, communications, and marketing employees, you constantly use a computer to do your job. According to PurpleSec cybersecurity statistics , around 52% of data security breaches are caused by human error or system failure. You are human, and you make mistakes.

System 62

System Employee Data Writing 62

Stern + Associates

OCTOBER 24, 2023

How do you motivate employees and influence customers in positive directions? This has dramatic effects on employee engagement and retention, as well as significant impacts to a brand’s bottom line as customers gravitate toward enjoyable products and services. How do leaders bring about change?

Tools 110

Tools Employee Government Strategy 110

5W PR

APRIL 25, 2023

This leads to better insights generated by AI marketing tools. It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. Increased Sales AI B2B marketing can boost sales by finding new leads and opportunities. This results in better outcomes and higher profits.

B2B 97

B2B Customer Service Data Analytics 97

PR in High Definition

APRIL 30, 2024

They were playing in the fifth and lowest tier of the English football league system at the time, having suffered decades of neglect and decline. The tremendous marketing effort, that jumped into gear the second they were bought, has been central to their meteoric rise. On the pitch then, there is no denying their success.

Storytelling 62

Storytelling Sports Travel Pitching 62

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Flack's Revenge

DECEMBER 7, 2020

The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.

How To 194

How To Wikipedia Engineering Web 194

Cision

OCTOBER 18, 2017

The first step is to make the mental shift from just focusing on traditional PR metrics — like mentions, share of voice and awareness — to also thinking about digital metrics that are commonly used these days by different marketing channels. Here are three examples: Reach — Reach is the number of people who see a piece of content.

Measurement 198

Measurement System Data Technology 198

Sword and the Script

OCTOBER 12, 2021

I often write about marketing surveys on these pages. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. For example, among businesses with 500 or more employees, 64% said tech spending would rise. The remaining drivers stack up as follows: 39% said employee growth.

B2B 108

B2B Software Survey Study 108

Shift Communications

OCTOBER 30, 2015

Many talent solutions and applicant tracking systems are poorly designed for mobile devices; if you’ve ever tried to apply for a job from your smartphone, you know just how cumbersome the process can be. While Q3 has not historically been the strongest quarter for their marketing revenue, it’s been especially weak.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

PRSay

MAY 25, 2021

Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. Flinn is a consultant at Precise One Marketing, LLC, in Columbus, Ohio, and has served in PR, marketing and event planning for over 20 years.

Training 190

Training Policies Study Community 190

PRSay

OCTOBER 3, 2023

Payne, vice president for strategic communications and marketing at Hampton University, a historically Black institution in Virginia. This country was founded in 1776, but from 1776 until 2020 you had a whole lot of systems that led to the disparity we have.” At her school, “meritocracy and equal access are alive and well.”

Education 100

Education System Financial Conference 100

Flack's Revenge

JUNE 27, 2016

Optibus enables a better public transportation system through efficient and real-time scheduling and control. It’s a global online platform where investors can access the securities of pre-IPO companies from employees, former employees, founders and other shareholders. Pocket Cause. PrivatEquity.biz.

Agriculture 216

Agriculture Transportation Mobile Corporate 216

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Stern + Associates

FEBRUARY 20, 2023

Tapping a diverse group to incorporate their expertise into data used by technical systems results in crucial knowledge and insights, ensuring that output will be used and embraced. Social work allows us to have a framework for how we can ask questions to begin processes for building ethical technical systems,” Patton says. “We

Local 99

Local Community Ethics Education 99

The Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. The more you know about your customers, clients, employees, and competitors, they better your planning will be. That has certainly proven to be the case.

Social Media 162

Social Media Media Analysis Data 162

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. In a blockchain-based system, all transactions are recorded and stored in a public ledger. Bringing Your Reputation Forward.

Reputation 78

Reputation Web System Data 78