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PRCA launches Innovation Forum with Share of Search paper and challenge to the ad industry

Stephen Waddington

An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness. The ad led to a discussion in my House of Marketing & PR community of practice. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value.

Industry 181
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The ESG opportunity for public relations 

Stephen Waddington

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197
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That Solo Life Podcast Celebrates 200th Episode

Solo PR Pro

Talking Financial Strategies with Andrew Shapowal of Canon Capital Management Group With all of the current economic uncertainties, Solos have every right to be on edge. We have learned a lot since the very first episode , and we are committed to continue to grow, learn, and deliver content that guides and inspires our community.

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PR Tips and Hacks for a Small Business

The Proactive Report

You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. They created a Women’s Guide to Retirement Planning booklet – available for download. LinkedIn has groups for almost any type of business, interest, or profession.

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Trends in the integration of marketing and public relations

Stephen Waddington

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. In large organisations the integration of different public relations functions can itself be difficult to define. Each has its own set of stakeholders and objectives. A recent case study highlights the issue.

Trends 157
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3 Smart Reasons to Join Solo PR Pro Premium

Solo PR Pro

Maybe you’re in need of some financial advice or you want to grow your client roster. Whatever it is you need, there’s a good chance Solo PR Pro Premium , an exclusive members-only community, has got you covered. 3 perks of joining the Solo PR Pro Premium community. Why would you want to join the Solo PR Pro premium community?

Resources 117
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Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. These acts are plaguing homes, schools, and working communities. Casey: The RepUs “Eight Actions” can be downloaded here. The following is a list of issues. Action 2: Explore Web3.