Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Communications Conversations

DECEMBER 11, 2020

But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline.

Interviews 185

Interviews Meeting Video Energy 185

Waxing UnLyrical

FEBRUARY 4, 2013

With some trepidation as well, but definitely anticipation too. The topic Geoff asked me to speak on is quite interesting, and one that I’ve ranted expounded on before: social scoring. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below!

Community 79

Community Nonprofit Twitter Measurement 79

PRSay

OCTOBER 1, 2018

The closure affected both the park and the surrounding communities during the height of the summer visitor season. That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Yosemite is a wild place by definition. We have a social media team.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. I typically spend most mornings pitching media, early afternoon pitching West Coast media and mid-afternoon for account planning and media outreach planning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays.

Meeting 98

Meeting Writing Pitching Case Study 98

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Sword and the Script

JANUARY 8, 2019

Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Influencer Dance Definitions. Influence is often confused with simply having a large social following. The micro influencer is often more motivated to share knowledge and relevant information with their community.

Measurement 95

Measurement eBook Tools Survey 95

Communications Conversations

MAY 21, 2020

People want to learn more about their communities! Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting. And, I fell into a career of writing, social media and blogging. And, after 10 years, I’ve now profiled over 90 different PR, marketing and social media professionals across the U.S.

Newspapers 78

Newspapers Blogging Groups Print 78

Konnect Agency

NOVEMBER 24, 2020

Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. Podcasts now rival traditional media such as broadcast and radio in terms of PR power. It is also highly recommend to share the published podcast link across your personal and company’s social media pages!

SEO 52

SEO YouTube Instagram Reputation 52

Presspage

SEPTEMBER 26, 2017

Mark Hopkins: Before we had the newsroom, the media relations team at OhioHealth would go out and find their stories, the internal communications team would be working on their stories, and social media would do their own thing. And social media also sits at that table. So that helped a ton.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Utilize Social Media. An editor at Forbes would definitely ignore my phone call, but he would be more inclined to interact with me via Twitter. Do you have a great community building strategy?

Strategy 105

Strategy Pitching Twitter Community 105

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. she said recently in an interview conducted by email.

Measurement 60

Measurement Course Advertising Advertising 60

Ethical Voices

OCTOBER 24, 2022

That in itself could probably be a whole other episode, but I definitely told them that was incorrect. We work with a lot of nonprofits and community-based organizations, and those are the stories that are the most interesting. Should I push my client for them to be interviewed? They’re the most interesting to you and me.

Ethics 50

Ethics Interviews Advertising Advertising 50

OnePitch

AUGUST 16, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. If I was not really covering influencers, if I wasn’t really writing stories about influencers, I wouldn’t be like taking a lot of pitches about social media, or power users, or online creators.

Pitching 84

Pitching Government Writing Report 84

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Which is your social media platform of choice and why? My ultimate dream is to become a farmer. Always call.

Interviews 28

Interviews B2B Blogging Real Estate 28

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Karen Freberg

MAY 9, 2019

I was able to see a few friends and colleagues in the social media space get early beta access like Chris Strub, Goldie Chan, and Cathy Hackl. Like the verification process on social media, you do want to think about what you can offer that would be of value for LinkedIn and the community you are trying to reach.

LinkedIn 49

LinkedIn Social Media YouTube Community 49

Shift Communications

AUGUST 29, 2016

The results we generate by aligning our communications to our audiences improves. The definition of classical ethnography is the scientific description of the customers of individual peoples and cultures. By definition, digital ethnography willfully ignores the offline, non-digital portion of peoples’ lives.

Study 79

Study Data Mobile Analytics 79

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Social was just breaking out. Part of that involved thinking about new ideas.

Case Study 68

Case Study Trends Social Media Study 68

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. Q: What’s your definition of an “influencer?”. Of course, my day also includes catching up with my social media friends.

Storytelling 106

Storytelling Technology Course Privacy 106

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. Larry is my guest in this latest interview in the Off Script series. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Best Wishes, Karen.

Data 42

Data Media Case Study Social Media 42

Communications Conversations

MAY 30, 2018

Given my background in PR, it will not be a surprise that how the church communicates — everything from our website to social media to what the bulletins and signage looks like — is also a major priority for me. Definitely the friends and amazing people I worked with. How long have you been in this job/field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); I’m definitely not exaggerating when I say this chat was E-P-I-C. Robert Scoble (@Scobleizer) April 14, 2016.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

JUNE 13, 2011

But one of the definite highlights for me was meeting up, for the second time in two weeks, with Rob Wu of CauseVox. Don’t focus on the transaction; focus on building your community , since that needs to happen before you try to “extract&# (my word, not his) any money from them. In particular, he said: Tell your stories.

Nonprofit 80

Nonprofit Community Meeting Conference 80

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Agency 54

Agency Creativity Hotels Social Media 54

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Maxim Behar

OCTOBER 15, 2023

And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. The first difference is that social media is interactive. In all of social media, you can go in and see that analysis.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62