ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. As many states contemplate reopening, smaller businesses have an opportunity to be creative.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

PR for Anyone

JANUARY 28, 2024

Many companies and industries shifted to remote work during that time. Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers.

Social Media 63

Social Media Video Viral Brand 63

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The AI industry recognises the need to develop enterprise-level solutions. This is powerful in planning, measurement and decision-making. Fact-checking remains an issue.

Report 119

Report Publicity Training Policies 119

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

JULY 18, 2023

Collaborate with influencers in the food and beverage industry who align with the brand’s own values. Experiment with creative and engaging content formats. Engagement Participate in relevant online communities, forums, and industry-specific platforms where the brand’s target audience gathers.

Brand 78

Brand Branding Engineering Analytics 78

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The idea of doing less with more is not uncommon to communicators. Measurement is always tricky and always has been. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. What started as a simple blog, soon became a movement.

Twitter 157

Twitter Storytelling Community Writing 157

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

The Proactive Report

JUNE 18, 2021

There are usually industry groups you can network with. You can create your own groups on social media and build a community of engaged followers. All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. We fear for what is going to happen if the industry buys into this report.

Media Relations 50

Media Relations Measurement Report Media 50

Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. The rise of remote work and robust freelancer communities creates a pool of on-demand help.

Healthcare 98

Healthcare Communications Measurement Resources 98

The Proactive Report

DECEMBER 9, 2017

57% of marketers polled by Cision said one of their biggest challenges with earned media initiatives was identifying and connecting with key industry influencers. Mizuno Running’s budget was just 1% of industry ad spend and they took the bold decision to lead with earned media. What to Measure. This is not a new problem.

Case Study 100

Case Study Media Study Measurement 100

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Keep It Creative. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. Here are 10 takeaways from this most important industry conference: 1. What’s on the mind of PR professionals these days?

Conference 98

Conference Internal International Storytelling 98

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Join online communities so you’re current on industry issues.

How To 189

How To Nonprofit Privacy Interviews 189

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Tools Agency Resources 136

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. We have a bit more now in 2021 to tie into current industry trends. From being productive in research, having a reputation in the industry, and have social proof of your work in the industry amongst other things.

Social Media 88

Social Media Media Resources Creativity 88

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Not to mention the elitism and sense-of-entitlement cliques that often predominate in our industries.

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community.

Mobile 116

Mobile Meeting Course Ethics 116

PR 20/20

MARCH 7, 2023

Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career. Google Ads Creative Certification , which focuses on creating effective ads for Video, Display, App, and Search campaigns. Find and evaluate AI technology vendors and partners.

Course 52

Course Marketing Analytics Google 52

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. This is the ongoing battle cry of all business communities. Here’s what I want to unpack: 1. Unite or die.”

Industry 0

Industry Creativity System Training 0

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

AUGUST 2, 2023

With the rise of social media platforms, influencers have gained immense popularity and have become trusted voices in the industry. Lastly, influencer marketing allows brands to showcase their products in an engaging and creative way. Influencer marketing has become an incredibly powerful tool for brands to reach their target audience.

Brand 62

Brand Branding Reputation Consumer 62

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. Spend some time reviewing the work of industry authors. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Sword and the Script

SEPTEMBER 26, 2023

My advice is that a better measurement framework strives to tie social media efforts to outcomes. Commentary: Two things stand out about these findings. First, this flies in the face of traditional advice which says to be sparing about plugging products or services. Less than a third say they follow brands on social media for engagement.

Survey 124

Survey Social Media Brand Branding 124

Cision

OCTOBER 22, 2015

New technology continues to emerge and digital tools change constantly, affecting how we communicate and get our work done. Consequently, today’s industry is not what it was six months ago, and certainly not what it was six years ago. Track your pitches to measure your success and improve your pitching strategy for future stories.

Pitching 120

Pitching Community Travel Social Media 120

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. The exception may be local and hyper local print that connects directly with communities. Resilience will also become a performance indicator. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PR in High Definition

JANUARY 26, 2021

With over thirty years of experience here at Firefly, we’ve seen a lot of things come and go and experienced many transformations and makeovers, not only of ourselves, but our whole industry. Our industry is known for creativity but now, we need to get creative with our resources. and possibly, more cheaply.

Reputation 90

Reputation Creativity Employee Resources 90

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Media outreach has also expanded to connecting with your audience on a niche level through dedicated industry podcasts.

Agency 52

Agency Local Newspapers Interviews 52