Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. The fact that we broke through, we created something that people did not ignore and that engaged them — and that we blew industry and the client’s past KPIs out of the water — is proof great PR and creative work works.

Community 78

Community B2B Social Media Video 78

The Hoffman Agency

AUGUST 23, 2022

I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. However, as an activist passionate about DEI and sustainability, the technology industry never stood out to me as a noble profession to pursue.

Storytelling 36

Storytelling Community Industry Transportation 36

Deirdre Breakenridge

AUGUST 26, 2014

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316

Industry Travel Tourism Fashion 316

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? The Expo and Community hubs are in Brooklyn; Arts and Industry, in Manhattan.

Creativity 120

Creativity Print Big Data Fashion 120

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Stephen Waddington

SEPTEMBER 29, 2020

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. All around the world, our industry has been hit hard by COVID-19. said Ingham. “I

Industry 146

Industry Government Crisis Survey 146

PR for Anyone

OCTOBER 25, 2023

In the past, she has worked as a video producer and creative director for Voice of America. Although she’s had previous experience being in the spotlight, Diane tells us how she was able to find success in the entertainment industry. Championing this pro-aging message is Diane Britt-Smith. Find us on

Instagram 162

Instagram YouTube LinkedIn Creativity 162

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. The makeup of the PR industry in the U.S. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. The homogenization of brands following too closely to trends or industry tropes has led to increased noise and confusion within the marketplace. Differentiating.

Creativity 59

Creativity Agency Brand Branding 59

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. The homogenization of brands following too closely to trends or industry tropes has led to increased noise and confusion within the marketplace. Differentiating.

Creativity 52

Creativity Agency Brand Branding 52

Karen Freberg

MARCH 6, 2020

The implications of the coronovirus has impacted all aspects of society, including the social media industry. Other events have lost millions of revenue – as well as the cities and communities that rely on this income each year (ex. Building and working with your community. Not so fast. Austin and SXSW).

Industry 83

Industry Conference Community Resources 83

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.

Creativity 73

Creativity Communications Brand Branding 73

5W PR

JANUARY 26, 2024

Influencer relationship management is a strategic approach to building and nurturing relationships with influencers in a brand’s industry or target market. Influencer relationships involve ongoing engagement, effective communication, and shared values, creating a symbiotic alliance that resonates with the influencer’s audience.

Social Media 78

Social Media Media Storytelling Creativity 78

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Have we missed any responsibilities of PR? Comment below to add onto our list.

Training 195

Training Media Training Reputation Leadership 195

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Hosting your own events – think Casper’s pop-up Snooze Bars or Stay Inn faux-tels – or sponsoring booths at industry-specific conferences can fill a PR plate rather quickly. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

AUGUST 6, 2021

Thanks to the community of 24 speakers and 900 delegates. Other sessions have explored industry such as ethnic and socio-economic diversity, and professionalism. Speakers have ranged from students to communications directors, from creative leaders to agency heads, and from tool vendors to industry association leaders.

YouTube 146

YouTube Creativity Community Leadership 146

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 154

Employee Crisis Reputation Creativity 154

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The talent market in many industries is tighter than ever. This bodes well for PR professionals who focus in employee and community relations. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Brand Branding 276

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

Agility PR Solutions

JULY 11, 2022

On top of that, the gamer community presents creative marketers an industry of fast-churning news cycles from gaming releases, to […]. In a sort of digital domination, the esports market is taking the world by storm and growing rapidly—forecasted to reach $1.62B by 2024.

Creativity 86

Creativity Community Industry Marketing 86

Karen Freberg

NOVEMBER 7, 2019

Both of these events are two of my favorite industry events to attend to. New roles and efforts in bridging education and industry. With EDUMax and Adobe MAX – you are seeing more efforts coming together to help bridge educators together with industry professionals. Tons of exciting new program updates and activations.

Education 61

Education Creativity Community Meeting 61

Frederik Vincx

JULY 17, 2023

With that first momentum, we managed to get industry experts on board to further improve the service and add their seal of approval. One year after the first lockdown, we partnered with an industry expert to publish the book ‘Hartverwarmers’, with the most creative activities.

Creativity 78

Creativity System Community Industry 78

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Social Media & Community Management. Speaking Engagements.

Training 370

Training Media Training Reputation Leadership 370

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. You can also reach out to an industry influencer to create reels in your interest. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

PR for Anyone

JANUARY 28, 2024

Many companies and industries shifted to remote work during that time. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. While the workforce at large has realized the benefits of this model, there has been an impact on human engagement and interaction.

Employee 130

Employee Policies Creativity Company 130

Communications Conversations

APRIL 19, 2022

Of course, the marketing community was all over this. In fact, this thread by Morning Brew’s Jack Appleby claims that 50 marketers in a recent Twitter chat thought the tweet thread was a complete joke, and irreparabaly harmed the social media industry by insinuating social media interns are completely inept. C’mon folks.

Internal 122

Internal International Social Media Twitter 122

Karen Freberg

JANUARY 20, 2020

The Educators Summit is held during the Cannes Lions Festival of Creativity, but there are specific sessions and activities that are dedicated just to educators and speakers. We all got together at the Summit for the week and really felt this was a strong community built on mutual interests and goals for our students.

Education 56

Education Industry Case Study Conference 56

Solo PR Pro

NOVEMBER 11, 2014

Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. Especially if you work with nearby companies, your clients will appreciate that you support the local business community.

Creativity 80

Creativity eBook Local Groups 80

5W PR

SEPTEMBER 8, 2023

These posts are an excellent way for brands to communicate key messages, share updates, and spark conversations within the TikTok community. Encourage users to respond with their creative ideas, opinions, or experiences related to the brand, creating a sense of community and engagement.

Product Launch 78

Product Launch Marketing Video Education 78

Stephen Waddington

JULY 14, 2021

This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. We shared research, reviewed industry best practice and talked to our network of communications practitioners to better understand what was going on.

Guidelines 171

Guidelines Ethics Study Community 171

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Work With Industry-Specific Micro-Influencers When it comes to influencer marketing, it’s not just about the size of the audience, but the quality of the engagement and the relevancy of the message.

Social Media 52

Social Media Video Viral YouTube 52

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92

B2B Facebook Community How To 92

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. Looking for an agency partner that can both bring creative ideas and.

B2B 64

B2B Creativity Film Trade Shows 64

Communications Conversations

APRIL 15, 2021

As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR more digital marketing and comms jobs than just about anything else in the creative industry. Community management specialist (community management, posting, pinch hitter in other areas).

Social Media 179

Social Media Media LinkedIn Community 179