Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The AI industry recognises the need to develop enterprise-level solutions. Improved prompting has already led to tools producing undetectable facsimiles of notable writers.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

MAY 26, 2021

Services: creativity, data and lead generation, eg. This is despite the fact that the pandemic has shown that there is no need for creative or professional services to be based in London. Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry.

Agency 161

Agency Report Print Healthcare 161

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 108

Video Marketing SEO Social Media 108

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

FEBRUARY 24, 2023

All it takes is a little creativity and the right strategies. While the big fashion week events like Fashion Week NYC and others receive a lot of attention, there are also alternative fashion week events in the industry. They can also build up more credibility within the fashion community.

Fashion 88

Fashion Storytelling Social Media Instagram 88

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. Talk to everyone.

How To 189

How To Nonprofit Privacy Interviews 189

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Every day is different and exciting.

Interviews 60

Interviews Instagram Video Creativity 60

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Shift Communications

MARCH 3, 2016

But behind the curtains of flash and pizzazz – from the most buzzed about unicorns and big dog brands leading the industry – what, or who, brings it all together under one roof? For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive.

Interviews 60

Interviews Conference Creativity Community 60

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 117

Pitching Publicity System Energy 117

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. Spend some time reviewing the work of industry authors. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

JULY 16, 2020

Style, creativity, and practicality are all essential components that consumers are looking for. Read on to discover four of the top home and housewares brands in the industry and learn what about their PR works. The Stories give back to the community of KitchenAid users and instantly make the brand more inclusive and successful. .

Brand 88

Brand Branding Instagram Creativity 88

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%). Creative skills (26%). Until next time!

Marketing 118

Marketing Data B2C Big Data 118

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. How do you stand out during and after job interviews?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

SEPTEMBER 23, 2015

Some identify the best companies in a given industry, like the AVA Digital Awards , which honor excellence in digital communication. Whatever your industry or specialty, there’s likely an award or contest for you. Draw the Support of Your Community. Be available for interviews or more in-depth follow up.

How To 120

How To Small Business Community Interviews 120

Karen Freberg

OCTOBER 16, 2017

We are a community, and the more we are able to engage and help others, the better. Creative innovation in education is essential. We have to be able to not only help teach creativity, but we also have to be creative as well when we are approaching each of our duties and responsibilities as professionals and educators.

Education 40

Education Social Media Creativity Conference 40

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. We have a bit more now in 2021 to tie into current industry trends. From being productive in research, having a reputation in the industry, and have social proof of your work in the industry amongst other things.

Social Media 88

Social Media Media Resources Creativity 88

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. During my time at PT, I worked under an industry professional, Hendrika, who I grew to admire so much. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

MAY 7, 2021

As a Board member, you’ll have the opportunity to lead and set an example of service for others in the industry. As a Board member, you will have an opportunity to influence industry awards, education, professional certifications, learning and development, and more. Invest in the future. Advance diversity and advocacy.

Education 122

Education Technology Policies Leadership 122

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Media outreach has also expanded to connecting with your audience on a niche level through dedicated industry podcasts.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Media outreach has also expanded to connecting with your audience on a niche level through dedicated industry podcasts.

Agency 52

Agency Local Newspapers Interviews 52

Cision

FEBRUARY 23, 2016

In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up Thinking,” Threepipe’s tagline, truly means. What drew you to the PR industry? What do you have planned for them? Having access to the diverse skillsets within the agency.

Analytics 120

Analytics Agency Newspapers Community 120

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Stephen Waddington

AUGUST 14, 2018

The PR industry can be resistant to innovation. Thanks to our genuine communication efforts the local PR industry became fond of our brand. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool.

Tools 112

Tools Education Film Local 112

Wadds Inc.

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

Pitching 78

Pitching Publicity System Energy 78

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. It was the part of their study that interviewed PR senior scholars. Now, how did this become an issue for the academic community in PR? Got to insert some Spock here!

Study 111

Study Journalism Interviews Conference 111

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I

Meeting 100

Meeting Journalism Interviews Employee 100

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Tools Agency Resources 136

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

Cision

NOVEMBER 5, 2015

Be sure to look at what innovators in other industries are doing to keep their audiences engaged and expectant for what’s to come next. What started as a technology-focused blog in 2005 has expanded into a broader content hub, bringing the Mashable community, and a new generation of visitors, with it.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In addition, any story that we can promote the hardworking men and women in the trucking industry and the critical work they do is incredibly gratifying. Does trucking have a training problem?

Meeting 59

Meeting Automotive Transportation Newspapers 59

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. As a result open and honest reflection doesn’t happen and neither do the attendant industry-wide improvements.

Case Study 120

Case Study Agency Creativity Study 120