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Creative Ideas to Generate Leads for Your B2B Business

5W PR

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. What is B2B?

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Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

Deirdre Breakenridge

theSkimm breaks down headlines across industries, subjects and party lines and makes it easy and fun every morning. Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. Interview PR 2.0 How did TheSkimm founders come up with the name?

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Mika outlines above.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! .

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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. A call from Maja puts you on your wits but her contribution to the industry makes it a better place. billion dollars.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. I want marketers to think more creatively and broadly about what to measure. The post AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018 appeared first on AirPR.