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PR Tips and Hacks for a Small Business

The Proactive Report

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

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5 Ways Your Company Can Make a Social Impact Today

PRSay

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. She is also actively involved in her community. Our neighbors collectively donated $2,000.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But the conflict typically runs deeper. A major market research initiative.

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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns.

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Lockdown letter: Zoom fatigue, checking in with Maslow and future plans

Stephen Waddington

It turns out that video conference fatigue is a thing. Gianpiero Petriglieri, an associate professor at Insead, who explores sustainable learning and development in the workplace, and Marissa Shuffler, an associate professor at Clemson University, explained to the BBC Worklife why video conferencing is so exhausting.

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10 Takeaways From PRSA’s 2018 International Conference

PRSay

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. ” — Stella Low, vice president of communications, Dell. Join the group here. They like the attention.

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Creating ?Ungoogleable? learning experiences in and out of the classroom: Reflections from Adobe?s Creative Campus in Lehi

Karen Freberg

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus?