Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: In the world of B2B, paid social media is the only social media left.

B2B 79

B2B Social Media Company Marketing 79

ImPRessions - Crenshaw Communications

JUNE 28, 2017

It is here that third-party expertise or influence, amplified by social media, can push them over. A single analyst report can influence years of purchase for enterprise software, for example. Blending earned and paid media. But PR and social media have a role here, too.

Publicity 255

Publicity Storytelling Automotive Software 255

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software?

Brand 185

Brand Branding Marketing Wireless 185

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. For our enterprise and feature stories, we always aim to incorporate the human element as well. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. I realized that I was ready to build my own personal enterprise and work my way vs. building someone else’s business. Brandon Lee, Sequence Strategies.

Agency 108

Agency Travel Groups Community 108

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 121

Software Pitching Ethics Privacy 121

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Join Us for the Marketing AI Conference (MAICON).

Financial 98

Financial Conference Agency Resources 98

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns. Today, I think that’s true across all media.

Enterprise 227

Enterprise Agency Radio Fashion 227

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. AI should make us better people, professionals and brands. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. This isn’t purely the domain of private enterprise. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Enterprise and workplace. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend? AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Join Us for the Marketing AI Conference (MAICON).

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

OCTOBER 29, 2019

Wynants floated the idea of adding embedded social content after an announcement is made. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance.

Pitching 63

Pitching Analytics Enterprise System 63

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend? AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. So we have social media as a big source of information. Is it isolated in one community or one space or one network? ” Whether it’s a new social media platform, and I know this is a space you guys have talked about before with misinformation.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. On the flip side, what did you need to learn?

Marketing 79

Marketing Data Wireless Industry 79

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. When Lars Silberbauer , LEGO’s Global Senior Director of Social Media & Video, took us inside the brand’s strategy, he explained that they focus on creating high-quality content with solid storylines and the best story-makers (LEGO movie, anyone?).

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Journalistics

MARCH 24, 2015

Is a digital content strategy something you need for social media? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. Map out clear communications goals for your organization. What’s a digital content strategy?

Strategy 72

Strategy How To Measurement Analytics 72

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Diversity key in communicating ideas. Nor should we think of experience, knowledge and creativity as being innate to one cohort group.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Diversity key in communicating ideas. Nor should we think of experience, knowledge and creativity as being innate to one cohort group.

Communications 40

Communications Conference Government Policies 40