How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers. Build a community.

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How Humana measures the benefits of its enterprise social network

PR Daily

You know you are making a difference by opening up discussion in a social channel. Enterprise social networks, or ESNs, get their share of scrutiny. says Brenda Rick Smith, former community manager for Humana’s thriving enterprise social network. Jeff Ross has since become the community manager, and Smith has transitioned to a new role leading new role leading social listening and social intelligence efforts.).


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Free webinar: Grow your business through enterprise social

PR Daily

New advancements in enterprise social and AI unlock opportunities to connect with and engage employees while driving behavioral and procedural change. Social media is a pillar of marketing success, but building your organization isn’t only about external engagement. It’s just as important to consider your organization’s internal social network if you want to see business success. Streamline departmental processes and create communities of knowledge.

How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? The ever-decreasing attention spans of social media users. There are typically three ways you can spark a conversation on social media: You can join an existing conversation, ask provocative questions or share topical news to encourage people to share an opinion or ask a question of their own.

When approaching DE&I, lean on your communities

PR Daily

Facebook’s D&I lead shared some of the tactics that are working at the social media company, as well as how to think about long-term progress on this crucial issue for all industries. Technology to help address DE&I isn’t limited to social media and live video.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media. According to the report, more than half of Australia’s small (51%) and medium (58%) businesses have a social media presence, while for large businesses the figure is 85%.

Free Report! The Keys to Building a Successful Social Media Team


These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. A new report from Cision and Social Business Engine, “ What’s Working in Social Media Marketing – Brand Stories From the Trenches ,” takes a look at how some of today’s biggest brands run their social media teams. Lewis Bertolucci, Head of Social Media at Humana.

Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

When you think enterprise sales, it’s probably not Disney that comes to mind. 1) Why start a business focused on B2B paid social? My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

SOCIAL BUZZ. Influencer marketing platform Klear analyzed how COVID-19 is affecting social media usage, comparing social media users’ behavior from the week of March 7 with the week of March 15, as social distancing and stay-at-home edicts were enforced. For enterprise customers, we are making certain enterprise features, like corporate challenges, available at no cost, so they can help their employees take care of themselves. SOCIAL BUZZ.

Building a Community: The Next Frontier for Social Media Professionals

Karen Freberg

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? There are a lot of different benefits here for creating your own community here beyond your personal brand, such as: You get the chance to become a resource on a subject you are passionate about. Keep in mind, you have to be active and willing to invest in this community. Social Media Masterminds.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

Announcing the finalists for the 2014 Social Media Awards

PR Daily

We asked to see your best social media skills: contests/games, hash tags, videos, Facebook and more. Entries came in from across the globe, flooding each category with impressive, creative examples of social media at its finest. Next, our judges will go over the finalists and name the crème de la crème of PR Daily ’s 2014 Social Media Awards. Best Community Engagement. Beaches Resorts, Social Media on the Sand.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR.

15 top sources for social media news, tips and advice

PR Daily

There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following? Buffer is a social media management platform. The company’s blog is a goldmine of helpful how-tos that cover the latest in social media tools, analytics and strategies. Hootsuite is another social media marketing and management dashboard. Social Media Today. Social Media Examiner. Business 2 Community.

Social media’s role in holiday marketing

PR Daily

Do you intensify your social media messaging during the holidays? Sprout Social looked at the inbound and outbound messaging of 15 brands across Instagram, Facebook and Twitter. Here’s are a few highlights: This holiday season, 3,140 social media messages are expected to be sent to the average retail brand. One-third of consumers say their gift buying is directly affected by social media engagement.

The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. I sent him a list of questions about how Jack uses social media–here are his responses.

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

Social media. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. cool templates for infographics, social media, etc). PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases.

Refining your B2B Social Media Strategy

The Hoffman Agency

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. So, here’s how B2B companies can refine their social media strategies to do just that: 1.

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Domain Authority, Trust, and Thought Leadership

The Proactive Report

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Listen to your community.

Why Your Marketing Team Shouldn’t Lead Community Outreach Efforts


Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. This focus on marketing metrics fails to answer the most important questions, such as: Did your company’s involvement influence progress, improve lives, or foster social change? Developing New Community Outreach Metrics. Quantity and Quality of Media.

Steak-umm goes knives out with its combative Twitter strategy

PR Daily

Those are areas to explore if we want to build a scientific enterprise that is more trustworthy and equitable. a thread about how all brands that make social/political comments/stances do so to meat a self-interested bottom line, including us [link].

4 employee engagement tips from Volvo, Microsoft, NRMA and more

PR Daily

Increased connection, easier sharing of information, faster problem solving, empowering the frontline—these needs read like a shopping list of why you would use an Enterprise Social Network,” Pete Johns, digital employee experience manager for NRMA, said in a blog post.

Should Communications Pros Use LinkedIn Stories? Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. Some marketers and social media experts say yes. Enterprising brands were quick to try the new format, according to the Drum.

Guest Post: 3 Ways To Promote Your Business

PR Expanded

It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. We wanted to provide news to women to help them launch their startups or scale their enterprises. Develop a community. We needed to develop a community that was inspirational and empowering. You have radio, TV, video, social media, text, email, and even snail mail.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

The social media platform announced that it’s marking tweets that might contain “misleading information around COVID-19 vaccinations.” Only 4% of you partner with an agency to gather these analytics: How do you stay on top of media coverage measurement and brand mentions?

How to create a compelling, more engaging LinkedIn profile

PR Daily

The social media giant recently recognized top pages from last year. This business services enterprise focused on customer relationship management makes exemplary use of native video. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Social Media

How comms services providers see the future of communications

PR Daily

We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Social channels—where people eat, breathe and live. … [W]e will see social be taken more seriously as a viable and integral strategy for businesses to remain relevant.”.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Social Listening and Real-Time Response. Social Media customer support, Dell Technologies. USE OF DIGITAL & SOCIAL MEDIA FOR. LinkedIn Community Building, Swisslog Healthcare.

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Shortly after news broke, tributes from athletes, celebrities, fans and more poured in on Twitter and other social media platforms. The growth of online content and marketing campaigns amid a decline for other media—including TV, radio and print newspapers.

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. You might even have to begin with anonymous sources until the community gets comfortable.

Mining the nostalgia trend, Sony celebrates 40 years of Walkman

PR Daily

Walkman is the strongest representative of the company, and the products have shaped the unique, creative and innovative Sony brand,” Daisuke Nagano, president of Sony Enterprise Co., said during a media preview. In an age of impersonal digital media, building social connectedness through nostalgia is an easy way for companies to leverage the optimistic feelings that often accompany walks down memory lane.

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Facebook remains valuable to many users—to the tune of $1,000

PR Daily

A recent study asked users how much money could make them walk away from the social media platform. Some communicators might be willing to walk away from their social media account. Plus, the immediacy of social media has drastically sped up the modern news cycle. RELATED: Join us at Disney World to soak up some sun and a wealth of social media secrets. ]. Despite social media’s rocky year in 2018 (Facebook’s data crisis, etc.),

5 crucial elements of brand storytelling

PR Daily

They climb mountains and are gospel singers and give back to their communities. To figure out who your protagonist is—the leader of the organization, a social media rock star within your ranks, a spokesperson, a cartoon superhero of your logo—ask a handful of people in various roles to share five adjectives they’d use to describe the company and two aspects of the organization that are unique or valuable. Content Marketing Marketing Social Media Storytelling branding

PR crises that have defined 2019

PR Daily

This year, it’s Boeing’s 737 Max and retailers responding to gun violence in their communities. . For all that has changed about PR in the last several years, a couple of constants have stood out: a skeptical, outrage-prone consumer audience and a social media environment that thrives on online stone-throwing. The lesson for PR pros is that no amount of charitable work can make up for an enterprise that ethically falls short for consumers. .

State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Hello, communicators: Social media is buzzing over the sudden removal of a mysterious monolith in Utah. On the heels of a busy Black Friday and Cyber Monday, many social media teams are encouraging their organizations’ followers to give back during #GivingTuesday.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Also: The optimum number of hashtags for social media success, Walgreens to close 200 stores, and Krispy Kreme teams up with Reese’s for a sugary win. The optimal number of these social media labels depends on the size of your following, according to a new study from Social Insider. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. SOCIAL BUZZ.

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Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

PR Daily

Hello, communicators: As more brands jump on the Super Bowl LV bandwagon—whether with official commercial spots during the big game or with contests, content and more across social media platforms—the efforts are star-studded.

19 tools to craft engaging social media content

PR Daily

Creating stellar social media content takes time. You have to decide what type of content to create along with how you can customize your social media posts for each platform —and find time to craft several visuals, videos and more. With the right resources, you can save time and create outstanding pieces of social media content in minutes. Quickly craft social media videos with Rocketium. is a social media platform for audio.

Tools 101

Attenzi – A Social Business Story

Waxing UnLyrical

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking. I think much the same can be said of social business. Attenzi – A Social Business Story.

How To Develop Your Digital Content Strategy


Is a digital content strategy something you need for social media? Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. Facebook falls into this category, as audiences expect you to be on Facebook and it’s the largest social network in the world. Is there a paid media component to your strategy?