ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? This is why earned media – the stories and interviews produced by PR – will always be relevant. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. For our enterprise and feature stories, we always aim to incorporate the human element as well. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. I realized that I was ready to build my own personal enterprise and work my way vs. building someone else’s business. Brandon Lee, Sequence Strategies.

Agency 108

Agency Travel Groups Community 108

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. which helps to streamline the creative process. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend? AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise.

Pitching 63

Pitching Analytics Enterprise System 63

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend? AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

NOVEMBER 26, 2019

PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. 5) Cision Impact pricing and customers.

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Cision

DECEMBER 21, 2015

Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Facebook at Work.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. Is it isolated in one community or one space or one network? Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” Benefits of a framework for managing risk & examples | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. Communicators should add social media to their regular toolbox and understand its strategic value.

Social Media 60

Social Media Media Twitter Insurance 60

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications. It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Now, good luck reaching even 5-10% of your followers with an organic post.

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A single analyst report can influence years of purchase for enterprise software, for example. The experience of like-minded friends, or even strangers in the same social community, can be more credible than that of experts, and when a strong emotional component is present, it’s an argument for action.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The multi-pitch generator is only available for enterprise customers ( see pricing ).

Software 121

Software Pitching Ethics Privacy 121

Frederik Vincx

JULY 17, 2023

He manages to create very practical solutions for our people, and then comes up with highly creative and engaging experiences and communication. Jan de Boeck , Customer experience manager Vulpia group, Director Home Arthur Impact After four years stopped active development of our enterprise product for care homes.

Software 78

Software System Training Enterprise 78

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

SEPTEMBER 30, 2015

Every associate in our organization contributes to the customer experience; therefore, an enterprise-wide approach is critical to ensuring we’re able to deliver a consistent and great brand experience.”. No matter your industry, reach as many people as possible to build your community. Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

Sword and the Script

JUNE 19, 2018

He notes for all its shortcomings, it’s still an envy of vendors and serves as a cheat-sheet for enterprise buyers: “…the vendor community and IT leaders continue to support the Magic Quadrant; vendors by promoting Magic Quadrants when they are designated Leaders, and IT management when they use MQs to short-list vendors.”.

Enterprise 65

Enterprise Technology Report Company 65

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. Until the day I was hacked.

Marketing 62

Marketing Technology Data System 62

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Wise content marketers can consider participating or even creating a Google+ Community. You're done! It's ready for primetime! Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 15, 2016

The best creative managers know how to fashion visuals that are both attractive and functional, while creating a rich and consistent visual story across your website, events and individual pieces of content. Find your brand’s Janet van Dyne. Don’t duplicate, but tailor your promotion to each channel’s specifications. .

Marketing 40

Marketing Storytelling Fashion Technology 40

Journalistics

MARCH 24, 2015

This is a great option for developing your community, as you both serve the information needs of your audiences, while creating value for the owner of the content you share. In my experience working with dozens of large organizations, and many more smaller ones, you’re going to have to be creative with how you measure performance.

Strategy 72

Strategy How To Measurement Analytics 72

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. That means we, the human colleagues, must learn to communicate well with our machine colleagues. Get specific. That’s handy!

Creativity 82

Creativity Enterprise Tools Training 82

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. This isn’t purely the domain of private enterprise. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Lego and Patagonia are among my favourite brands.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Diversity key in communicating ideas. Nor should we think of experience, knowledge and creativity as being innate to one cohort group.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Diversity key in communicating ideas. Nor should we think of experience, knowledge and creativity as being innate to one cohort group.

Communications 40

Communications Conference Government Policies 40