Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

PRSay

JUNE 15, 2021

Well, COVID-19 of course. And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. The list is long.

Employee 201

Employee Community Leadership Enterprise 201

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). And of course we should! We’ll have a community chat, and get back to some fabulous guests from August.

Measurement 103

Measurement Corporate Survey Viral 103

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Now, I’ve ranted so much about AVEs , I feel I’ve said all I have to say about it… but of course, I couldn’t resist. ” So I do get it.

Measurement 100

Measurement Social Media Web Twitter 100

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Of course, nailing down what success looks like is a critical first step.

Energy 190

Energy Mobile Community Measurement 190

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 154

Employee Crisis Reputation Creativity 154

Remote PR Jobs

SEPTEMBER 25, 2023

PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

JUNE 8, 2020

Platform company Kyleads published a landing page that offered a free course on customer acquisition and reported a 35% conversion rate. They attributed their success to consumers having a higher perceived value from the course than a book or cheat sheet. They added that offering a promotion at the end of the course also helped.

SEO 88

SEO Consumer Education Course 88

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts.

Marketing 244

Marketing Facebook Social Media Community 244

Wadds Inc.

MARCH 15, 2023

In 2022 it supported 47 public relations practitioners from diverse backgrounds in developing their management skills via a ten week executive education course. 46 students successfully graduated from the course. Every student who graduates receives a place on the AMEC Foundation in Media Measurement and Evaluation Course.

Mobile 52

Mobile Report Course Community 52

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”. I know, I know.

Product Launch 40

Product Launch Measurement How To Course 40

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community. The deadline is 31 March. Amy Maxwell.

Mobile 116

Mobile Meeting Course Ethics 116

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! In the court of public opinion (e.g.,

Reputation 148

Reputation Financial Community Employee 148

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior.

Mobile 244

Mobile SEO Web Journalism 244

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. And measurement. So much so that I keep a measuring tape in my handbag. Go forth and measure!

eBook 40

eBook Measurement Writing Community 40

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If it lives with the marketing or PR departments, marketing/awareness-type metrics will be the measuring stick. Developing New Community Outreach Metrics. Is it the CMO?

Community 28

Community Marketing Retail Measurement 28

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. Of course not. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

Prakkypedia

NOVEMBER 12, 2018

This was brought home to me this past week, as I assessed the communication strategies submitted by post-grad students as part of an assignment. As a marker, I was looking for communication strategies which included measurable objectives – you know, those ol’ SMART goals taught in a plethora of courses across the globe.

Measurement 65

Measurement Course Strategy Community 65

Shift Communications

OCTOBER 26, 2022

Metrics should, of course, prove how the program is improving brand perception, reaching new prospects and driving leads, or breaking into new markets.]. It’s rooted in data and insights and is measurable. When each dollar counts, PR plans need to be highly targeted.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

.” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52