Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 78

Automotive Policies Employee Corporate 78

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Cite examples of other companies that weren’t prepared and met a different fate. Building A Corporate Reputation.

Corporate 68

Corporate Reputation Marketing Employee 68

Mindful Marketing

SEPTEMBER 19, 2020

As Starbuck’s example illustrated, some business models already have been adapted, but largely missing has been a solution for one of the most critical human needs: medicine. Accessible Pharmacy is an excellent example of such integrated CSR. .” These numbers are expected to double by 2050 due to an aging U.S.

Corporate 102

Corporate Consumer Employee Print 102

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.

Nonprofit 147

Nonprofit Local Training Media Training 147

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

Deirdre Breakenridge

MAY 10, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Joining us as our special guest and co-host will be Mike Schaffer ( @mikeschaffer ) Senior Vice President, Digital Corporate Reputation at Edelman in Washington, DC. What is digital corporate reputation?

Corporate 56

Corporate Reputation Community Resources 56

Onclusive

JANUARY 14, 2021

As an executive, you have the power to set up your communications team for success from the start. Here are a few best practices from some of Onclusive’s customers: Treat communications as an essential part of your business, including not just your time as a spokesperson but also ongoing strategic discussions with communications leaders.

Communications 195

Communications Corporate Measurement Reputation 195

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1.

Nonprofit 53

Nonprofit Community Employee Energy 53

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills.

Corporate 71

Corporate Report Survey Government 71

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities.

Corporate 116

Corporate Retail Policies Employee 116

Shift Communications

JUNE 28, 2022

How does it relate to the business, employees, clients, or community? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. Does the best path to action start in the public conversation?

Employee 124

Employee Local Community Policies 124

Beyond PR

NOVEMBER 30, 2017

For inspiration, see the below examples of company boilerplates that get the job done. Example – LendingTree: [link]. For some types of corporate social responsibility news, no boilerplate is the right choice. So keep your readers’ interest with an engaging, informative summary of your company’s mission and accomplishments.

Examples 65

Examples Insurance Insurance Fashion 65

5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities.

Strategy 78

Strategy Brand Branding Product Launch 78

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

NOVEMBER 21, 2023

Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. In the premise tech environment of yesteryear, most corporate tech spending used to go on the balance sheet because these are assets. click image for higher resolution) 3.

Financial 143

Financial Marketing Survey B2B 143

Newsfile

MAY 11, 2023

Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2. Examples: Fremont Gold Announces the Appointment of Jason Libenson to Board of Directors Datametrex Appoints New Chief Operating Officer 4.

Writing 52

Writing Energy Training Education 52

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

Cision

SEPTEMBER 1, 2016

Micro-targeting and befriending influencers in individual communities is a strategy that could work well in other countries and cultures, too. Local influencers can explain what types of communication strategies will – and will not – work in their communities. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

Sword and the Script

AUGUST 29, 2023

eMarketer summarized this finding this way: The B2B buying community is getting younger B2B companies aren’t known for their mastery of social media. For example, the analysts forecast that “millennials and Gen Zers will make up” about 62% of total” LinkedIn users in the U.S. eMarketer says it’s because social media is getting younger.

B2B 119

B2B Social Media Marketing Media 119

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Landis PR

APRIL 17, 2023

Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. For example, we would happily represent alternative energy clients. Doing values-aligned work is what we believe in as an agency.

Company 52

Company Healthcare Energy Agency 52

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve.

Reputation 78

Reputation Ethics Mobile Corporate 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Here’s how any tech company can benefit from the right PR campaign.

Technology 246

Technology Company Banking Education 246

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. Is vulnerable and authentic.

Ethics 218

Ethics Exercises Energy Corporate 218

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

MARCH 15, 2023

By encouraging customers to share their experiences with the brand, companies can showcase real-life examples of how their products or services are being used. UGC also helps create a sense of community and authenticity around the brand. They can share company events or activities, and their corporate social responsibility initiatives.

Social Media 88

Social Media Media Education Survey 88

Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Every time you reply to a tweet sharing a blog post link, for example, Livefyre counts it as a comment. And that, my friends, is the difference. In a nutshell.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

PR for Anyone

MARCH 27, 2024

Christina and Carrie serve as inspiring examples of how it’s never too late to pursue your passions and rewrite your story, regardless of age or perceived limitations. Carrie shares examples of people who have successfully shifted their narratives and achieved success in unexpected ways.

Film 130

Film Storytelling Writing Insurance 130

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

Doctor Spin

JANUARY 17, 2023

Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? Community-living in harmony with nature (Midjourney V4).

Wikipedia 52

Wikipedia Energy Community Fashion 52

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40