Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. I’ve created a methodology called Corporate DNA. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Cision

MAY 26, 2017

For example, Coca Cola teamed up with the World Wildlife Fund to support the conservation of polar bears. TOMS also sets a significant example in the retail and ecommerce space. There’s no time to be wasted in unifying your business, marketing and community with a content management system. Build a community.

Blogging 150

Blogging Community Retail Consumer 150

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. Your communications teams have significant influence over which path your organization takes. Expanding beyond internal memos.

Internal 138

Internal International Communications Strategy 138

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today, given our politicized culture, where it seems everyone is taking sides on hot-button issues, a failure to communicate values can actually harm a brand.

Brand 185

Brand Branding Marketing Wireless 185

Landis PR

OCTOBER 25, 2021

Being a good example for your team means setting boundaries and defining crises. If the past two years taught us nothing else, we know that predicting the volume of need for healthcare communications is futile. The rise of remote work and robust freelancer communities creates a pool of on-demand help. you’re a reliable source.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. What drew you to the field of corporate communication? What do you hope to accomplish in your new role as president of Speyside Corporate Relations? Want more media coverage?

Corporate 120

Corporate Sports Agency Reputation 120

The Proactive Report

JANUARY 6, 2016

No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. They created a community of brand advocates. Follow me on Twitter.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. They created a community of brand advocates. Follow me on Twitter.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. They created a community of brand advocates. Follow me on Twitter.

Digital PR 100

Digital PR Corporate Groups Training 100

Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. Now people desire to give back and give back support to the community.”

Corporate 60

Corporate Interviews Community Newspapers 60

Cision

JULY 31, 2015

Do something that benefits the community. You may have looked at best practices and brand examples found in something like The Holmes Report. Want to learn more about crisis communications? View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Guerrero ( Creative Commons ).

Crisis 120

Crisis Crisis Communications Brand Branding 120

Mindful Marketing

AUGUST 9, 2019

Probably not, but now one creative company rewards kids for reading while they get their haircut. For example, 8-year-old Connor, whose mother travels 20 minutes to take her two children to the shop, says that reading aloud has really helped him in the class room. Fortunately, the program has gained considerable community buy-in.

Corporate 85

Corporate Banking Sports Community 85

Communications Conversations

MARCH 21, 2017

It’s a shorter, more condensed training program for creatives. The idea seems to be to give students a well-rounded education in the creative field and prepare you for a job in advertising, design or brand work. For example, social advertising. You’ve heard of Brainco, right? Professors. Curriculum.

Media Training 68

Media Training Training Social Media Media 68

Critical Mention

APRIL 9, 2020

This is the time to get creative and produce a wide range of online content. Videos are an excellent way to show support in your community via blog posts and videos on your site. Videos are an excellent way to show support in your community via blog posts and videos on your site. So we shared our gratitude via video. .

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

NOVEMBER 26, 2019

For example, Tesla could launch a retargeting campaign aimed at people who have read coverage about a Toyota Prius for example. This is an example of what is colloquially referred to as “intent data” in the industry. But it’s also new and creative thinking in a time when the same old tactics are less and less effective.

Publicity 90

Publicity Media Advertising Advertising 90

MaccaPR

JANUARY 8, 2021

Corporate Blogs Are Making a Comeback – Big Time. Arik agreed on the power of corporate blogs, citing a University of Massachusetts survey of Fortune 500 companies that revealed that use of corporate blogs skyrocketed to 77% in 2020. He pointed admiringly at Walmart’s corporate blog. What happened here?,”

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

JUNE 28, 2018

The University of Kansas athletic department, for example. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I led the communications throughout the campaign. They also helped me think differently and creatively. It feels great.

Sports 113

Sports Travel Television Agency 113

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. A simple way to do this is to request an interview for a corporate blog. It’s a classic example of why content marketing and public relations need each other. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Ethical Voices

JUNE 12, 2023

I worked with him for about five years before moving to the advocacy communication space where I’ve been for the past decade. If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. That momentum was amazing.

Ethics 69

Ethics Storytelling Communications Training 69

Critical Mention

OCTOBER 21, 2018

Social media and crisis communications is one of the fastest growing areas of specializations out there. An example is misspellings, which are key to monitor so you don’t miss mentions even if they’re spelled incorrectly. Go where the community is having the conversation. SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Maxim Behar

DECEMBER 20, 2022

You set an example for everyone in this industry, and I wish you many, many successes. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. President and CEO, Global Alliance for Public Relations and Communication Management.

Energy 52

Energy Groups Internal International 52

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 12, 2018

Confirmation bias, for example, encourages us to look for what supports our beliefs and ignore what doesn’t. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Let me provide an example. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. For example, Patagonia takes action to protect public lands and fund environmental groups. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. For example, when working on an assignment, if your colleague has excellent mathematical skills, ask her to help you calculate a budget. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Silver lining–Can produce creativity!

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. For example, Buzzfeed, an exceptional pioneer in the digital news space, tends to focus on softer human interest stories that favored by the younger generations.

Comparison 120

Comparison Television Print Social Media 120

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120