ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

I don’t concur with every example Manjoo cites (since when was Bill Gates considered charismatic?), The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. How should a CEO convey leadership? PR and corporate comms people have known this for years.

Technology 165

Technology Leadership Privacy Trends 165

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. No doubt trust is earned.

Reputation 78

Reputation Ethics Mobile Corporate 78

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1.

Nonprofit 53

Nonprofit Community Employee Energy 53

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. What really differs from one setting to another is the quality of leadership and the resources you have to succeed.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 169

Ethics Training Social Media Leadership 169

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? Are you ready for it?

Leadership 187

Leadership Storytelling Viral Banking 187

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Mark My Words

MAY 20, 2020

“What people forget about Harry is that because he was trained to be in the firm, so as a result he is a man who is very tuned into concepts like public duty, service and community. Putting him in California is a bit like putting an animal in a zoo. It is so far out of his natural environment. That’s Meghan’s world. “He

Film 60

Film Local Training Community 60

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. For example, this past year marked the 70th anniversary of the founding of the PRSA. We have formed strategic, client-agency partnerships that drive performance and build reputations.

Survey 134

Survey Ethics Leadership Financial 134

Sword and the Script

JUNE 27, 2020

How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 133

Study Publicity Survey Internal 133

ImPRessions - Crenshaw Communications

MAY 22, 2017

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership. That is another benefit that PR delivers very well. Yet, I’d argue that it has a strong impact on the brands attached.

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. Is vulnerable and authentic.

Ethics 218

Ethics Exercises Energy Corporate 218

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. She fosters a team dynamic where everyone is encouraged to take on leadership roles.

Industry 130

Industry Travel Education Employee 130

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She also employs nonprofit organization examples and often draws on other WVU faculty.

Communications 120

Communications Case Study Training Reputation 120

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

Government 113

Government Education Community Big Data 113

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. Understand the Problems in Paid Media.

Media 230

Media Measurement Advertising Advertising 230

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. For example, for each feature-length, 50-minute show, J&J typically will “chop up” that show into smaller, more consumable “sound bites” they can also promote on each social network.

Journalism 148

Journalism Brand Branding Interviews 148

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. I spend the bulk of my time identifying potential storylines and Op-Ed opportunities in specific market sectors where my clients' thought leadership and subject matter expertise can be brought to bear.

Tools 89

Tools Google LinkedIn Leadership 89

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted agency and corporate PR news. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. Over time, it became a critical leadership resource.

Blogging 78

Blogging Agency Community Local 78

Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. Now people desire to give back and give back support to the community.”

Corporate 60

Corporate Interviews Community Newspapers 60

PRSay

OCTOBER 25, 2017

When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 119

Social Media Conference Media Corporate 119

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

PRSay

JANUARY 13, 2021

The communication channels. You might think of senders and audiences as communities, and each community should have its own preferred channel for certain types of content. Communication Sender Areas. You don’t realize how many communication areas there are until you have to evaluate or audit them. The audience.

Internal 188

Internal International Data Communications 188

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. The principles of PR remain the same for client work in whichever country you operate. How has PR changed over the years?

Local 120

Local Newspapers Retail Sports 120

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Examples of customizable widgets include share of voice, sentiment, unique outlets, top authors and more.”. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. “Everything is seen through a political filter,” wrote one respondent.

Survey 137

Survey Measurement System Education 137

MaccaPR

JANUARY 8, 2021

First off, brief your executive leadership on social,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. Arik agreed on the power of corporate blogs, citing a University of Massachusetts survey of Fortune 500 companies that revealed that use of corporate blogs skyrocketed to 77% in 2020. What happened here?,”

Social Media 62

Social Media Trends Marketing Viral 62

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well.

SMB 77

SMB Case Study Nonprofit Social Media 77

Stephen Waddington

MARCH 10, 2019

Example metrics, related to PR, might include: Sales: analytics at the top of the funnel Marketing: branded search, conversion HR: absenteeism, effectiveness, turnover Customers: revenue or profit per customer, Net Promoter Score (NPS) Your organisation will have its own. These should be the basis of your PR objectives.

Marketing 81

Marketing Measurement Government Report 81

Barokas

DECEMBER 20, 2017

Learning how one utility set up a community solar farm or a battery storage unit helps other utilities glean concrete lessons and plan their own programs. Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Those are key to leadership success.

Construction 68

Construction Healthcare Leadership Local 68

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Communication teams must straddle all worlds.”. 105) “I help organizations, businesses, communities communicate better.”. 115) “Advertising.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 88

Employee Internal International Training 88

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. For example, Patagonia takes action to protect public lands and fund environmental groups.

Marketing 52

Marketing Storytelling Technology Community 52